College students and young people use the rapid development of e-commerce to create a comprehensive online shopping center for university campus. According to the special needs of students, with the help of the advantages of the project, provide them with more suitable products, more personalized services, better shopping experience and more personalized brand services; At the same time, it has opened up the most vital, valuable and potential consumer market channel of campus, and opened up a brand-new campus consumption model;

2. Online Mall+Campus Physical Store

Unique "online shopping mall+campus physical store" operation mode, creating "online shopping, physical store service (delivery and payment, return and exchange)" mode. With the authenticity and credibility of the physical store, students can complete the process of obtaining goods and cash on delivery, effectively solving customers' concerns about the quality of goods and the inconvenience of returning goods, making online shopping safer, more convenient and faster;

3. Online shopping+entertainment interaction

In view of the particularity of the student group, an interactive entertainment platform of "circle children" was established, and a dual-brand strategy of "online shopping+entertainment" was launched. While meeting students' shopping needs, it enriches students' after-school life, enhances the interaction between customers and brands, and makes up for the lack of customer stickiness in online shopping platforms.