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Opportunities and challenges of college students' entrepreneurship
Based on the current international and domestic situation, this paper attempts to explore the opportunities for college students to start their own businesses and the prospects for market choice. At present, the state encourages college students to start businesses, and the support from policy to practice is very strong. Many local governments also welcome college students to start businesses and give them a green light.

Foreword About the Prospect of College Students' Self-employment With the continuous development of China's economy, the continuous improvement of the socialist market and the continuous strengthening of opening up, the industrial situation in China has undergone historic and revolutionary changes, accompanied by the continuous upgrading of enterprises in China. The socialized machine mass production under the modern management mode has gradually replaced the backward manual economy.

In order to pursue higher production value and meet the growing cultural and cultural needs of various categories, new management and changes in production methods will become the decisive factors for China to pursue and participate in market competition under the global economic system. Whether we can gain a foothold in the fierce economic situation in the world depends on keeping pace with the times, pioneering and innovating, introducing and going out.

In this context, China is facing opportunities and challenges. For China, a country with a large population and a large labor force export, the transformation of emerging industries will inevitably bring a series of social problems. The use of intelligent machines will gradually replace manual labor, and many factory workers will be forced to be laid off, resulting in a large number of laid-off workers, making it difficult for college students to find jobs.

With the continuous renewal of China's education system, the number of talents exported by the education sector is also increasing. For enterprises that are still actively transforming in China, they can't fully meet the students' employment and jobs. Many students have to stay at home and can't find a way out because of some shortcomings.

Faced with the above situation, the state has done a lot of work in dealing with the work of college students in recent years, and it has also been effectively improved, which has always made us very embarrassed. However, the most effective way is to start your own business. Starting your own business can not only find a place for yourself, but also gain benefits in a short time. It is because we have lightened the pressure of work, done what we want to do, and become more humane, and stopped working hard at jobs we don't like all day to make a living.

Advantages and disadvantages of college students' innovation and entrepreneurship;

First, college students are full of hope for the future.

College students have young blood, exuberant vitality and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have.

Second, the advantages of disciplines and majors.

College students have learned a lot of theoretical knowledge at school and have high-level technical advantages. At present, the most promising career is to start a high-tech enterprise. The importance of technology is self-evident, and college students will definitely go to the high-tech field from the beginning. The characteristic of college students' entrepreneurship is to exchange intelligence for capital.

Some venture capitalists are usually willing to invest in college students because they take a fancy to the advanced technology they have mastered. In addition, most of the courses offered during the university period have certain internal relevance, from which students learn an idea and a way of thinking, which will be of great help to college students' entrepreneurship.

Third, college students have the spirit of innovation.

Universities provide many platforms for college students to cultivate their innovative ability, such as college students' clubs, in which students can exercise their communication skills, organizational skills, and transaction processing skills. In addition, colleges and universities all over the country have held various innovation competitions for college students to guide their awareness of entrepreneurship and innovation. Innovative college students often have the confidence and desire to challenge traditional concepts and industries, which is the source of motivation for college students to start their own businesses.

Fourth, college students have strong conceptual ability.

With the standardization of market economy and the scientific decision-making of enterprises, entrepreneurship can not be put into action without preparation. Entrepreneurs should have enough knowledge to understand the process of planning analysis, registration selection and brand management. Compared with other entrepreneurs in society, such as farmers, college students have a strong advantage in these highly conceptual theories.