Course outline:
1, design sketch
2. Understanding and application of color
3.PhotoShop advanced application, CorelDRAW advanced application, FreeHand advanced application and Illustrator advanced application.
4. Business card design:
5. Logo design:
6, typesetting design:
7. Flyer design:
8. Poster design:
9, packaging design:
10, Creative Advertising Design:
1 1, greeting card design:
12, layout design:
13, printing process:
14, design principle
15, outdoor advertising and inkjet technology:
16, advertising creative theory course
17. Design and production of advertising fonts: design and quotation of titanium characters, crystal word characters, plastic characters and luminous characters.
Understanding and practical application of advertising materials.
19, exhibition planning and design (case design): exhibition planning, market research, advertising scheme writing, product display, stage planning, publicity album design, booth advertising, brand image, public relations personnel arrangement, network publicity, copywriting, video picture design.
20. Publicity planning (case design): writing and design of newspapers and magazines (soft text, classification and typesetting), media promotion of TV broadcasting, short film design, planning and production (case design).
2 1, advertising design of bus stop signs
22. Market positioning and design of car advertisements: design and production of video advertisements on buses, advertisements for taxis and bus seats, and design and application of body advertisements (internship).
23, city square outdoor video advertising planning and positioning (case design)
24, enterprise propaganda positioning and planning
25, street advertising design and planning
26, traffic lights road signs advertising
27, store advertising planning and design
28.VI design: the basic principles of VI design ① the principle of unified style ② the principle of strengthening visual impact ③ the principle of emphasizing humanization ④ the principle of enhancing national individuality and respecting national customs ⑤ the principle of enforceability ⑤ the principle of conforming to aesthetic laws ⑤ the principle of strict management.
Design of virtual instrument application element system;
Visual design states, specifically including the following states:
First, the concept and spiritual connotation of the enterprise and the overall development plan of the enterprise. Second, the business scope, commodity characteristics and service nature of the enterprise.
Third, the marketing situation and market share of enterprises. Fourth, the visibility and reputation of the enterprise.
Fifth, the expectations of business operators on the overall image strategy and visual recognition style. Sixth, the current situation of related competitors and the characteristics of this industry.
29. Cost budget and benefit evaluation
30, market research and analysis, feasibility assessment.
3 1. Training: Graduation design students independently complete a scheme design task as graduation design works under the guidance of professional teachers.
Objective: According to the needs of advertising companies and professional design companies, cultivate practical graphic design talents with high comprehensive quality and strong skills, and have the ability to independently complete various design projects. After graduation, students can engage in graphic design work in advertising companies, planning companies, graphic design companies, publishing industries, corporate publicity and planning departments and other graphic designers.
Certification: Graphic Creative Designer, Certificate of Completion