Combined with the development trend of the University Town and its surrounding urban areas, Beiting Shopping Center takes entertainment, catering and service as its business highlights, fully highlights advanced, wonderful and unique entertainment items and rich catering features, advocates the concept of entertainment and leisure shopping, and provides free venues for various cultural and leisure activities, such as various pop concerts, large-scale cultural exhibitions, college students' flea markets, talent markets, etc., by taking advantage of the strong cultural atmosphere of the University Town. So that the whole shopping mall can be integrated with the cultural atmosphere of the university town. At present, Beiting Square has attracted the attention of Carrefour, digital cinema and other businesses, and international catering brands such as KFC, McDonald's and Pizza Hut have also shown great interest.