1. Students are a young and huge consumer group with strong spending power. However, due to the low economic level, they are more likely to accept products with high cost performance, relatively low price and fashionable appearance.
From the product point of view, we should combine the actual situation, try our best to optimize the product and reduce the price. Students mainly rely on word-of-mouth between the Internet and classmates to obtain product information, so word-of-mouth is very important.
2. Brand influence is very important. Students can be invited to be familiar with the endorsement products such as idols and online celebrities (sometimes boring and overwhelming publicity is easy to backfire). You can carry out push, roadshow publicity and so on on campus.
3. Activity sponsorship, school activities are diverse, and activities can be jointly organized with schools, student unions, and community organizations. Provide funds, goods, etc. For sponsorship and title promotion, or to intervene in activities.