By 2020, Shopee will attract more businesses and adopt more radical policies, which will make the whole Southeast Asian market even hotter, mainly because the e-commerce environment in Southeast Asia is equivalent to that of China 10 years ago, with a population of 670 million, among which there are more young Internet users, and more capital has sown more money in Southeast Asia.
And competitor Lazada closed down, so Shopee from Southeast Asia provoked the propaganda beam of Southeast Asian e-commerce in China. But in fact, many people may have only heard of Shopee (shrimp skin), and it feels like it suddenly appeared and how it suddenly became famous, but most people don't know much about it. Fortunately, I am a beautiful girl with a pious gossip heart. After consulting a lot of official unofficial history materials, I found that Shopee has a deep relationship with the domestic Internet/e-commerce circle.
Where does Shopee come from and where is it going? Speaking of where Shopee comes from, there must be someone. Who is it? Chen Ou is the youngest CEO in the history of NYSE for more than 200 years. He was only 3 1 year old when he went public. Speaking of Chen Ou, everyone must be kind to him? Speak for yourself? Advertising, vivid. Then everyone asked, What's the relationship between Chen Ou and this store? Don't worry, why don't I peel this off for everyone? Onions? .
Let's look at Chen Ou's resume. In 2006, Chen Ou (who likes playing games), a senior at Nanyang Technological University, founded GG game on the battle platform. This GG game was very popular in the game industry in Southeast Asia at that time, so Chen Ou's first venture was quite successful.
Then, in 2009, Chen Ou found himself out of step with the company and sold the company. When GG games developed well, Chen Ou decided to go to Stanford University for an MBA to expand his knowledge. Then he sold his shares to others. Who is it? This man's name is forest Lee, and his Chinese name is. Wikipedia shows that he is from Tianjin. Later, the two men had a lot of unhappiness because of their equity. There are many versions on the internet, and friends with eight hearts can go and have a look. Anyway, I have seen "Pretty Girl".
After Chen Ou Xuecheng came back, he started a business in China and got a lot of investment (Zhenge Fund, unknown Baidu, xu teacher invested in many famous projects). Then during the Thousand Regiments War, Jumeiyou was established. People my age, or a little older, have bought cosmetics on Jumeiyou products, and went public four years after its establishment, becoming the youngest CEO in the history of NYSE for more than 200 years.
At that time, the market value was as high as $5.65 billion. Then I went astray and began to shoot TV series, movies and variety shows. At the same time, Jumei was also exposed to cosmetic problems, and its market value fell all the way. Before that, it was going to be privatized and delisted for $7, which was angered by another well-known investor, Allen Zhu, and was given a nickname: Chen Qikuai. Now Jumei's market value is only $200-300 million, which has dropped by 99%, and Chen Ou has also fallen from the altar.
In fact, the scale of Shopee today is entirely due to Lazada digging a particularly deep pit for himself. Of course, it is also possible that the e-commerce market in Southeast Asia has a low starting point, the market is scattered and there is no absolute monopoly giant, so Shopee has been given enough time to try and make mistakes and develop, but now the experience of sellers and buyers of Lazada is really getting better and better.
Take logistics as an example. In the past, it took 7~ 12 days for the buyer to receive the goods in Malaysia. Now it may only take 3~5 days. Shopee's logistics experience is slightly poor. In addition, if, I mean, Taobao connects all its seller resources (individuals, Tmall) to Lazada platform, that would be great. Think about it, Taobao has billions of commodity information, which is enough for Southeast Asian buyers to be picky. You may say, how do domestic sellers communicate with Southeast Asian buyers, and there is also the problem of data translation. I think translation is really a piece of cake in the AI era a few years later.
In fact, until today, the e-commerce market in Southeast Asia has had enough dividends, and the two platforms are still in the stage of staking, so it is relatively easy for sellers to grow up now.