I. Internet Cafe Project:
1. First, consider the general environment of the Internet cafe industry;
2. In-depth understanding of the operating status of local Internet cafes, in-depth analysis of the practices of well-operated Internet cafes, we must sum up their success factors.
3. Get to know the players in local Internet cafes deeply, and make classified analysis, such as playing games, watching movies, chatting, surfing the Internet, occupation, age, etc. And what features will stand out in the future operation of internet cafes, which are all important basis.
4. Based on 1 and 2, imagine the profit model of Internet cafes in the future.
5. Be sure to consider the local Internet cafe environment, especially the control from the government, public security, culture and other functional departments.
Second, the Internet cafe location:
1. Around colleges and universities;
2. Where factories and enterprises are concentrated;
3. If you have the strength, you can choose a place where Internet cafes are concentrated and directly participate in the competition;
4. downtown areas with convenient transportation and large traffic;
5. Places where entertainment bars are concentrated;
Third, the Internet cafe decoration:
1. The decoration of Internet cafes must meet the fire protection requirements, among which ventilation is very important;
2. The decoration style of Internet cafes must conform to the culture and aesthetics of young people;
3. The whole Internet cafe should be within the cashier's visual range, and never let the cashier turn his back on the whole Internet cafe;
If conditions permit, you can decorate a place to provide customers with leisure places, drinks, snacks, etc.
Fourth, the purchase should be considered:
1. Because there are many machines in Internet cafes and the startup time is long every day, the failure rate of the purchased machines must be very low. Otherwise, even if the owners of Internet cafes can endure the troubles of frequent downtime and maintenance, customers on computers will switch to other places because of frequent crashes.
2. The configuration should be the latest. Because a large part of customers go to Internet cafes mainly to play games, and now 3D games require more and more machines, Internet cafes must choose a configuration higher than the current popular configuration when purchasing machines, so as to ensure the smooth operation of various games at present and ensure the smooth upgrade in the future. At the same time, good configuration is also a good advertisement to attract customers' attention.
In addition to the above two items, of course, there is another issue that all Internet cafe owners are most concerned about, that is, cost. Therefore, when purchasing machines, we should integrate all items and strive to achieve the best cost performance. In addition, due to the current national management of Internet cafes, all machines in Internet cafes are required to pass the national "compulsory safety certification (3C certification)", so it is best to check clearly when buying Internet cafes, or you can directly buy machines of existing brands.
Five, the choice of Internet cafe management system:
Resolutely use genuine products, and never put the cracked version management system in the first place; This is the main misunderstanding when Internet cafes choose billing management system at present, and the only result of this choice is that it will affect the normal operation of Internet cafes and cause greater losses. There are many common management softwares on the market now. These softwares are powerful and familiar to use. For large Internet cafes, they are the reliable first choice. But for small and medium-sized Internet cafes, it is a bit inappropriate, expensive, with too many functions and programs, causing unnecessary trouble.
Six, Internet cafes business strategy formulation:
1. As a regular Internet cafe, it is very important to formulate the management strategy of Internet cafes, but it is not enough in the management of Internet cafes at present. Some Internet cafes have business strategies, but they are not clear enough and there is no guarantee mechanism to ensure their implementation. This is the foundation for the long-term profit of Internet cafes.
When making business strategy, we must consider the overall and long-term, not just the last few months. This is a common mistake in the current investment management system of Internet cafes. Some people say that "just starting a business, the funds are tight and there is no money, so I will manage the system later", others say that "it's too expensive, others' is much cheaper than yours", or "I use pure software without spending money", which are typical manifestations of not having a comprehensive business strategy. Experience has proved that in today's fierce competition in the Internet cafe industry, for large Internet cafes, if a more detailed, comprehensive and long-term business strategy is not determined at the initial stage of opening, there will be a situation of "one step behind" in operation.
3. In the case of tight funds, we can adopt the method of gradual expansion in stages, and we must not simplify and weaken the management of Internet cafes. If the membership mode is adopted, a large amount of funds can be recovered within one or two weeks after the opening of the first phase, and the second phase will be invested immediately to achieve a virtuous circle and rolling development. Otherwise, the management of Internet cafes will be very passive.
4. Consider the partition in the Internet cafe, mainly according to the configuration, grade and old and new machines in the Internet cafe; It can also be divided according to the location of Internet cafe machines, such as halls and private rooms. , to distinguish between different services.
5. It is very important to consider the classification of Internet cafe members for the long-term operation of Internet cafes. This aspect should be divided mainly according to the purpose and nature of customers coming to Internet cafes, and also take into account some activities and competitions that Internet cafes may have to engage in in in the future.
6. Set the gift amount, and give different gifts according to the different recharge amount. At present, Internet cafes are doing well.
7. The setting of various rates should take into account the problems in different time periods. At present, Internet cafes are doing better.
8. For the above 4-7 points, we should consider them comprehensively and carefully, which is the core content of the business strategy of Internet cafes and cannot be ignored. The main principles of overall consideration are: to meet the computer needs of different customers; Let customers tend to recharge more when recharging; When you are on the computer, you often stay on the computer for a long time.
9. Internet cafes should always pay attention to their own business data and analyze it. According to these analysis results, they should constantly adjust and improve their business strategies.
Seven, data analysis in the process of Internet cafe management:
1. The analysis of operating data of Internet cafes is generally ignored in Internet cafes at present.
2. By analyzing the data generated in the operation of Internet cafes, we can adjust the business strategies of Internet cafes in time, such as increasing the inventory of hot-selling goods and taking various preferential measures when the attendance rate is not high.
3. When choosing a billing management system, you should choose a management system that can make comprehensive statistics and local statistics on all kinds of data of Internet cafes and can be expressed in a graphical way, so as to facilitate intuitive understanding of all kinds of information of Internet cafes.
Eight, to create a diversified Internet cafe service:
1. Peer-to-peer personalized service: provide personalized service for every customer who comes to the Internet cafe for consumption. Every Internet cafe will have waiters, paying attention to the quality of service to customers. However, similar service models are not competitive in such fierce market competition. Therefore, what we should strive to build is a completely different service means and service consciousness from our competitors.
2. Streaming media service: Streaming media service is just a general term, including video on demand, music appreciation, MTV and so on. Don't think that most internet cafes now provide this service, and simply enjoying music on demand is not the streaming media we want to pursue. Innovation is the most important. If everyone's content is the same, there will be no unique competitiveness. Therefore, we should strive to achieve streaming media services that can accumulate popularity and cultivate loyal customers.
3. Generalized City Alliance: Every Internet cafe has its business location, and the target customers it faces are generally fixed. For example, the main target customers of Internet cafes near colleges and universities are college students. There are many ways to catch long-term customers, but the most important thing is to cultivate their sense of identity and belonging. Our method of establishing personalized service alliance is very simple, and the key lies in generalization, that is, forming an atmosphere in the same region or even the same city, not only in this Internet cafe, but also in competitors, and the sense of identity is still on our own side. The difference is that if you spend money in this Internet cafe, you will get more and better added value.
4. Online education: not only the model of Tianji online school can be called online education. Online education is just a saying, not a fixed model. The online education model we initiated may have some characteristics of Tianji Online School, but the services it provides will be aimed at its specific fixed groups and tend to specific fields. Its main purpose is not to directly gain profits through education (it has become an educational institution, not the business scope that Internet cafes can reach), but to attract more target customers through this low-cost or even free service.
5. Commodity sales: More and more Internet cafe owners have considered this problem, and in more fashionable terms, they have begun to diversify. Diversification was originally a strategic choice for enterprise management. When it comes to Internet cafes, it is for the convenience of online customers, providing them with services such as card ordering, recharging, drinks and food. Some friends even think that the profit point of Internet cafes in 2005 is the sale of instant noodles. In fact, don't be so pessimistic, there are many profit angles worth considering.
6. Expansion of market chain: The so-called market chain, as far as the special industry of Internet cafes is concerned, is mainly based on the network operation conducted by online customers. Such as web-based virtual host, domain name, mail and other services. This book does not belong to the business scope of Internet cafes, but we can expand our service area through cooperation with related enterprises and provide some helpful services to customers.
7. Set up private servers: Private servers can be divided into online games and local area networks, but no matter what kind of private servers, they are basically an act that cannot be made public and put on the table. As the relevant national laws and regulations become stricter in this respect, the crackdown on this kind of behavior will become more and more severe. The fundamental purpose of opening an Internet cafe is to make money, not to break the law. Therefore, it is particularly necessary to avoid certain risks and grasp the "degree" of private server management.