With the continuous improvement of our living standards, tourism consumption is becoming increasingly hot, and traveling abroad has become an indispensable part of our lives. Among the tourism groups, college students are an important and independent part of the whole tourism market. As a special group of society, college students have certain economic independence and self-living ability.
There are relatively relaxed time, more adventurous spirit and daydreaming, which all contribute to the tourism fever of college students. Therefore, the status of college students as a new force in tourism can not be ignored. Today, there are more than 2,000 colleges and universities in China with more than 20 million students. It can be seen that college students' tourism is a huge market in China.
At the same time, there are 16000 travel agencies in China, and the competition is fierce. However, college students rarely choose travel agencies. Is it because of college students or travel agencies? On the other hand, travel agencies are not very clear about the potential of college students' market. In view of these two points, it is necessary to investigate the current college students' tourism.
So I made a survey through my personal website "Let's travel together-self-help tour for college students". The purpose of this survey is to understand the general situation of college students' tourism and their attitude towards travel agencies, and to provide the most direct and effective data for understanding the tourism market of college students. At the same time, through the analysis of the survey results, it provides feasible suggestions for the development of college students' tourism market.