"Hello, welcome, please feel free to choose ..." Yesterday, in the home textile counter of Nantong Yaping International Shopping Plaza, Zhang Qiming, who is skilled in service language, was warmly greeting customers. Surprisingly, Zhang Qiming turned out to be a fresh graduate majoring in marketing. It seems strange for college students to stand in front of the counter, but the reporter learned that in this shopping mall, there are actually 13 1 college students as ordinary salespeople. While many college students are struggling for employment difficulties, these college students have "bent down" frankly and found their own stage on the three-foot counter, which has opened up a "new way out" for overcoming employment difficulties.

Recruit college students to "demote" to the counter

The reporter learned that Yaping Shopping Plaza, located in the most prosperous South Street in Nantong, was founded by Ms. Lu Yaping, a representative of Nantong National People's Congress and known as the "King of Cloth in China". Lu Yaping told reporters that since the second half of last year, she has been paying attention to the employment difficulties of college students. As an entrepreneur representative, she decided to hold a job fair to provide some jobs for college students, but only if she had to do sales at the counter.

"At that time, we were not sure whether college students would like to come to the counter at the mall. On the day of the job fair, more than 600 college students from Nantong University and other universities enthusiastically signed up. " Lu Yaping said. These college students who have just left school have filled the "white-collar" positions such as marketing supervisor, assistant to general manager and secretary, and few college students regard salespersons as their first choice.

Lu Yaping, who started with a pair of scissors and a ruler, knew the importance of practice and decided to "talk" with these "above the sky" college students personally: "I can achieve today only from the practice booth in those years. The grass-roots work experience is insufficient and they don't understand the industry situation. Even if you are asked to be a department head and assistant manager, you may not be able to do it well. " Lu Yaping poured cold water on these college students. "It is not easy to be a good shop assistant. It is a deep knowledge to understand the psychology of customers and impress them until they are willing to pay for themselves. " Lu Yaping said.

"Knowing that I had to stand at the counter, I felt very embarrassed at first. My classmates felt incredible and my family opposed it." A female college student admitted to the reporter that her goal was to sit in an office and started looking for a job in September last year, but she found nothing. "Instead of waiting like this, it is better to go to the counter and be a salesperson first." Like this female college student, all the college students who applied to the shopping mall listened to Lu Yaping's teachings, persuaded themselves and their parents, put on professional clothes and stood shyly at the counter.

It is difficult to sell a dress with a "student accent".

Geng Jie is a recent graduate of Nantong Textile Institute majoring in applied Japanese and international trade. Last year, she came to the down jacket counter on the first floor of Yaping International for sales on June 30th 165438. "I just started standing in front of the counter, looking at strange customers coming and going. I am embarrassed to drink, I can't open my mouth. " As a result, I am not very active in customer service and love to buy or not. Plus I have a "student accent", and I haven't even sold a down jacket for several days.

Zhao, who graduated from the Department of Administration of Nantong University and has been to the counter of Yaping International Station, told the reporter, "When I first started selling, I found that my knowledge was useless. One day the counter fell down, and the result was far less than that of some old salespeople. "

"I thought I just stopped there, looked at the booth and invoiced the customers. I didn't expect it to be so difficult to sell a dress. I was very anxious at the time, but I couldn't find the answer in the book. " Yan Jie said.

At the critical moment, Lu Yaping pointed out to her the crux of the problem: if you speak with a student accent, customers will feel alienated from you and will not trust you. Communicating with customers is just like chatting with relatives and friends. They are willing to pay for it only if they are emotional from their standpoint.

Once, a retired veteran cadre came to Yaping International to buy a down jacket. Geng Jie took him as his uncle, helped him choose a red down jacket, and told him that old people would wear red clothes to show their youthful vitality. The old man was very happy and satisfied with the style and color chosen by Geng Jie, so he bought this dress. This is also the first dress sold in Geng Jie. After opening up the situation, Geng Jie's work became more and more smooth. According to her introduction, the daily clothing sales of fashion counters are now more than 10,000 yuan.

From selling scarves to business executives

Lu Yaping told reporters that, like Geng Jie, these college students standing in front of the counter have made rapid progress by combining their theory with practice. Most of them fell in love with the work of salespeople, and some of them were quickly promoted.

After graduation, Zhao, then vice president of Nantong University College Students Entrepreneurship Association, stayed at the counter of Yaping International Station for half a year. Everything from selling silk scarves to planning and arranging platforms. At present, the bra he wears has changed from a "one-star" to a "three-star", and he has also changed from a salesperson selling silk scarves to a business director of a specialty commodity center, which took less than a year. Zhao, who has a deep understanding of this, told reporters that college students all want to be white-collar, but there are too many white-collar jobs. I don't think it is necessary to combine those comfortable, well-paid and so-called decent jobs. The key is to find a platform and space suitable for your own development.

According to reports, in Yaping International, under normal circumstances, after working as a salesperson for two months, college students will change from "one-star" new employees to "two-star" old employees, and whether they can be promoted to "three-star" department heads or even "five-star" directors and vice presidents depends on their personal abilities. 13 1 among college students, 25 people stood out and took up management positions.

130 More than 30 college students "lowered their status" and stood up seriously in front of the counter of the shopping mall, which triggered a certain response and heated discussion in the society. Lu Yaping proudly told reporters, "In the same type of shopping malls in Nantong, we have the highest density of college students, and now there are college student salespersons at every counter."

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