Li keng: "sweet potato lang" to "sweet potato CEO"

Li keng:? Sweet potato lang? Arrive? Sweet potato CEO?

Entrepreneurship story? If you are a college student who is about to graduate, living in the countryside, you are still running around submitting resumes, making connections and worrying about employment. His sweet potato pioneering road may give you some enlightenment.

His goal is to open a hundred stores, right? Sweet potato CEO?

After closing the busy shop and going home to enjoy the harvest of starting a business for 8 months, Li Keng's happiness is written on his face. There is nothing wrong with selling sweet potatoes. It opens at 8 am and closes at 9 pm. Work is not tiring, life is happy. When there are many people, customers have to wait in line for half an hour to buy my sweet potatoes. ?

In less than a year, Li Keng established 10 chain stores with his own brand, including 3 self-operated stores and 7 franchise stores, and the business has been booming. ? Hope to recruit 100 college graduates within one year? Sweet potato lang? The monthly income will not be less than 6,543,800 yuan. ?

Likeng in Zhuangshang Village, Yanglin Township, Dongkou County, Shaoyang City, Hunan Province, has a very poor family. Five years ago, he was admitted to Central South University of Forestry and Technology to study public management. After entering the senior year in 2009, Li Keng began to feel the great pressure of employment.

One contradiction is the issue of salary and treatment. Li keng originally expected a monthly salary of 1500 during the internship, and 3000 after becoming a full member. Because the family has borrowed 80,000 yuan in foreign debt for four younger brothers and sisters to go to college, in addition to the meager salary of the eldest brother, the study and living expenses of the younger brothers and sisters are still a huge gap. But the wages given by many units are very low.

Another problem is that he feels that some jobs offered by employers are of little value. ? For example, let you do simple mechanical labor. Although you can refine your skills and experience through labor, that's not what I pursue. ?

It's hard to find a job. Do it yourself. Selling sweet potatoes? The idea flashed. June, 5438+October, 2009 10, when Li keng was playing in Beijing, he came across the business opportunity of baking sweet potatoes. After inspecting a company selling sweet potato machines in Beijing, he decided to buy back the machines and sell baked sweet potatoes, dried sweet potatoes and other products, and named them? Sweet potato doctor? The target group is college students. At your alma mater? Test the water? Eight months later, the income far exceeded his expectations.

Soon, Li Keng opened three stores, plus the machine fee and store rent, he invested more than 50,000 yuan, in addition to the 20,000 yuan saved by his own work, and borrowed 30,000 yuan from his classmates. He also invited his classmates to take shares and consider giving them dividends. Now the business in the store is getting better and better. When there are many, you can sell 300 sweet potatoes a day, and the monthly income exceeds 654.38+0.5 million yuan.

? I came from difficulties, so I especially understand those college students who can't find good jobs. I am very proud of their joining. ? Li Keng said that he has a goal: to develop 100 chain stores in Hunan, so that college graduates with poor family conditions and no way to find jobs can join their own team of baking sweet potatoes. ? I don't need to charge an initial fee. I just hope everyone will be less hesitant after graduation. ?

Poverty is a kind of pressure and a driving force for progress.

The children of the poor are in charge early. Li Keng began to have the idea of doing business very early: after the military training of my freshman year, I was thinking about how to earn money to support myself. 65438 10 7 officially started school. No.9 decided to set up a stall to make money.

The target he chose was a star poster, and the market was a large number of young fans in the school. He visited the wholesale market several times, paid special attention to the price, variety and wholesale volume of the market, and made up his mind to give it a try.

The purchase price of the poster is 50 cents, the boutique sells 2.5 yuan, and the price of Likeng is 1.5 yuan, and the business is booming immediately. But the school's rule is that students can't go to other dormitories to engage in sales activities, so they sell from door to door in their own dormitories. With the gradual saturation of the market, he simply put the stall at the school gate.

After standing in the street at the school gate for a long time, Li Keng made a fortune and met the owner of the biggest supermarket in the school.

On one occasion, Li Keng went to the city to buy goods by car and listened to some people talking in the car. Sushi is very popular in Zhengzhou, Henan Province. You have to wait in line to buy it. The price is as high as 6 yuan. Li Keng immediately estimated that if this is the case, as long as you are busy for a few hours every day, you will earn a lot, which is much better than setting up a stall and is decent and formal.

After pondering with great interest the problems of product processing and sales, equipment, stores, etc., he suddenly found the difficulty: at that time, he had just returned the tuition for one academic year and had no money to invest. Li keng was very unwilling to see the great opportunity slip away like this. He went to consult with the supermarket owner and asked him to provide a facade first and run for a while before paying. After his repeated lobbying, the boss finally agreed to help.

After paying the facade fee on credit, he borrowed more than 2000 yuan from his classmates, picked up a workbench with a modified table and hastily opened his own sushi shop. For this hard-won opportunity, Li Keng cherishes it very much and tries to reduce the cost as much as possible on the premise of ensuring quality. Gradually, the sushi restaurant was on the right track and became a family economy? New growth point? .

Expand the road of life and entrepreneurship without pride or inferiority

Li Keng admits that the money he earned by setting up stalls in the past was only to maintain his life and tuition. After opening a sushi restaurant, he had a balance. In addition to giving his mother some money to support his family, he also accumulated more than 20 thousand yuan when he graduated from college, which became the key start-up capital for his later opening of a sweet potato shop. More importantly, after experiencing the difficulties in the initial stage of starting a business, he has enough experience and the ability to bear failure for the future road of starting a business and understanding of life.

According to media reports, Likeng's small sweet potato shop has a monthly income of over 10,000 yuan, making it the first person in the class to get rich. In this regard, Li Wei said that this is indeed the case. However, even with money in his hand, he still remembers the hard days of that year. ? I always wore school uniforms when I was in college. Many people don't want school uniforms. If I say give them to me, I won't have to buy clothes! ?

The school uniform he wore at school is still with him. For him, this is a constant reminder that there is still a long way to go. Li Keng said that the reason for giving up sushi restaurants is that sushi restaurants are limited by technology, which makes them difficult to copy and expand. And he slowly began to realize that the purpose of starting a business is not only to make money, but also to embark on a successful road. At present, the booming sweet potato shop actually has its own bottleneck problem. Can a seasonal product make more colors?

In this regard, Li Keng came up with a corresponding strategy: starting from deep processing, making sweet potatoes into various products, except baked sweet potatoes, steamed, boiled, dried sweet potatoes, crispy sweet potatoes and sweet potato seeds, which will bring higher profits. The development of new products not only overcomes the seasonal sales problem of sweet potatoes, but also opens up the market space. Among the college entrepreneurs who joined with him, the best day turnover can reach 4000 yuan. What he is most concerned about at present is the problem of funds needed to expand the scale. ? Now our goal is the students in big cities, and our future goal may be to go to small and medium-sized cities. I believe it won't take long to open a hundred stores! ? Li Wei said.

What do you need to open such a sweet potato shop?

Before business:

The location is good, and the flow of people determines logistics;

Decoration is generally within 1000 yuan, and the decoration standard will be improved after making money;

The equipment investment is temporarily 3,800 yuan. With the increase of products, some equipment investment will increase.

Sweet potato suppliers with fixed purchase channels;

The purchase cost depends on the variety and quantity.

During office hours:

The monthly sales of a single store is about 30,000 yuan; Gross profit is about 1 1,000 yuan/month.

Expenditure expenses:

Store rent 1000 yuan/month, depending on the specific location;

Clerk's salary 1600 yuan/month, longer working hours, but bonus;