Through continuous study and exploration, domestic design companies have accumulated their own strength and formed their own specialties, such as strong computer operation ability, sufficient personnel and rapid development. However, behind the rapid development, there are also many problems in the development of the design industry, that is, it only stays at the level of modeling design, lacks the ability to think systematically from the perspective of managers, and has weak investigation, strategy, process and operation capabilities. At the same time, due to the lack of experience and skills, the design quality is not high, and the work in each stage of the design process is relatively rough.

It can be seen that the China market is becoming mature and segmented, which refers not only to the consumer market, but also to the industry and wider social division of labor. With the continuous development of society, design has gradually formed a special and decisive position in enterprise affairs, and naturally separated from enterprises, forming an independent and professional design industry. Because at a certain stage of development, many functions and departments are often set up within enterprises. The enterprise has its own huge design department, marketing department, public relations department, internal advertising company and media department. However, in the end, they lead to inefficiency, narrow thinking, backward ideas and rampant corruption. Entrusting these to professional design companies can better allocate and integrate resources and ensure more creative, rigorous and orderly management and fruitful solutions on the premise of sharing benefits.

The times have given design companies new definitions and connotations, and they have higher requirements. Design companies can no longer be as tired of competition as before, and fight price wars for bidding, using various methods and tricks to pull business everywhere. Facts have proved that blindly lowering the price and competitive presentation can only lead to the design company struggling for survival, falling into the quagmire of hard work and unable to develop. At the same time, it also encourages some companies to cheat and mix manuscripts, which makes the whole design industry fall into a vicious circle. In fact, the enterprise itself does not attach importance to design, and finally takes risks. A company in Shenzhen defrauded some students of their design schemes through essay writing. However, due to immaturity and lack of communication, various problems such as process structure were encountered during design and production. The project that could have been completed in half a year was delayed for more than a year, and the company suffered heavy losses. This example is very common in China. With the constant standardization of the industry market, a large number of internationally renowned enterprises have entered the China market. Our design company can only change the status quo by strengthening its advantages, increasing service value, standardizing management and establishing equal and respectful cooperative relations with customers. Only in this way can enterprises become survivors after several years of stormy waves in the market.

Ms. Huang Wei summarized the development of China's design format into four stages:

The period from 1980 to 1990 is a pure replication stage.

1990 to 2000 is the following stage, and domestic companies began to make some minor changes on the basis of imitating foreign designs.

The year of 2000-2065 438+00 can be regarded as the stage of localization, that is, according to the preferences of users in China, the existing products were adjusted and improved in design.

20 10 to 2020 is the innovation stage. Our China Design Association is a world-class influential brand, and they will bring completely independent innovative design to the local market and the international market.