Ways to win sponsorship
First of all, be clear about what you need! Is it money or goods or vouchers and so on! ! Then we need to be clear about what benefits we can give to businesses! Still how to cooperate!
Lala sponsored us to go door-to-door to barbershops, merchandise stores, tea shops, internet cafes, clothing stores and other shops near the school! Smile politely when you ask, okay? Hello (or aunt, uncle or something), I'm Liu Xiaoming from XX Department of XX University. Our department will hold a welcome meeting. We can promote your products in the department and the whole school. Can you give us some sponsorship? You don't have to pay! What I sold you, or the membership card or voucher in your store, can be! ? When you speak, present your activity plan to your boss with your hands in your hands!
If the merchant says yes, then it is good to continue to discuss the specific matters of sponsorship! Where can I promote it to businesses? Publicity for a few days or something! If the merchant refuses you! Then don't lose heart! Be polite to the merchants? Ok, thanks for interrupting! ?
When talking to a businessman, you must look at him carefully to show respect and learn to communicate with your eyes! If a customer comes during the conversation! Then you must say:? You get busy first! I'll just wait, okay? . Then wait quietly and continue to discuss with the boss when he is busy!
As long as you learn to be polite and look others in the eye, then you can definitely get sponsorship! Come on!
Skills to win sponsorship
First, the planning stage.
First of all, the goal of planning should be clear: convince the other party to establish a cooperative relationship with you.
How to convince? This is the crux of the problem. In my opinion, the whole persuasion process is based on the feasibility of cooperation between the two sides, that is, after analyzing the advantages and disadvantages of both sides, a cooperation plan that benefits both sides is put forward.
(1) What does the other party need? Although the demand is different, in the final analysis, one thing is clear, that is, the other party hopes to produce publicity benefits through cooperation, and then bring economic benefits; I hope that the investment of 1 yuan will bring him 10 yuan or more benefits (some sponsorship activities are more complicated). )
(2) What are our advantages and how can we bring them into play? This is the answer to the last question, and it is also the basis for persuading the other party to cooperate with you instead of him.
(3) Combine the two, analyze the basis of cooperation between the two parties, and put forward a cooperation plan that can at least guarantee the publicity interests of the other party, that is, the plan. Of course, before making a plan, we must first investigate and study according to the above ideas, find feasible partners, and try our best to be targeted. In the process of finding partners, we need to pay special attention to our own advantages and the convergence of each other. For example, school radio stations have propaganda advantages; Each association also has its own characteristics, such as the computer association going to a computer manufacturer; Football Association looking for sports equipment franchisees; Bodybuilding associations and fashion associations, because there are many girls, go to beauty salons, fashion makeup and other businesses, theoretically, the success rate is relatively high. In addition, the activity itself has its own characteristics, such as the cooperation between the Putonghua contest and the bookstore, which is more important than the song and dance evening? Counterpart? . This, of course, is also an important condition to convince the other party. When making a planning book, we must pay attention to self-orientation, that is, we must emphasize equal partnership: you provide financial resources, I provide manpower, and we will do it together; I get your support to make the activity go smoothly, and you get an advertisement in the activity, which is a win-win situation. Therefore, self-positioning, of course, can not be too high and too proud, but it can not be too low and too low. Cheap? Because sponsorship is essentially cooperation. This requires our planning book to be as objective and rigorous as possible, and to highlight the publicity methods and implementation details as much as possible. In addition, you must be honest about what you can do, what you can't do, what advantages you have and how to play them. Never write a bad check. Try to make the merchant feel that you are responsible, experienced and considerate after reading your plan. Generally, the campus planning book has several components: preface, activity introduction, work plan, publicity plan, merchant compensation plan, budget and so on. As for how to write a planning book, this is another story, but it is worth mentioning that when writing a planning book, I should think like this: My goal is to persuade the other party to cooperate with me, so what materials should be prepared and how should the materials be organized? Everything revolves around how to persuade the other party most effectively, because the ultimate criterion for measuring a plan is whether it achieves the expected goal of persuading the other party. We should pay special attention to the budget. As clear and detailed as possible, how much cash and goods are needed, where the cash is spent, and what the goods are for, at a glance. Try to leave an impression on the other party: it is not a wild price, but a basic requirement to ensure the smooth progress of the activity; Every penny you spend is sincere cooperation.
Second, the negotiation stage.
What if the planning stage is? Show love? , then the negotiation stage should be? Confirm the relationship? Yes Therefore, the focus of this stage is to resolve each other's doubts, discuss the details of cooperation, and finally determine the specific cooperation model.
First of all, we should pay attention to some etiquette details, such as (1) dressing neatly and trying to be steady, giving each other a hint: I respect you; I am capable and experienced; (2) Don't be late, let the other party see that I am punctual, I am trustworthy and it is right to cooperate with me; (3) Don't have bad habits such as picking your nose, picking your ears, crossing your legs and swearing, especially when the two sides meet for the first time. Of course, this requires us to develop good habits at ordinary times.
Secondly, we should make full use of pronunciation, intonation, tone, speech speed, gestures and expressions to infect each other. Note: Only by convincing yourself in advance can you convince others. Of course, there is one involved here? Degree? Be careful not to go too far, or you will go too far. How to grasp? Degree? This requires you to observe carefully and be flexible. For example, if you find that the other party has been transferred, you can mention it appropriately. If the other person shows a little impatience, then you should press it at once. In addition, the cooperation clauses in the planning book are either simply listed or repeatedly emphasized, which also varies from person to person. So, how to observe? Observing facial expressions, especially eyes, is the most effective. Changing VCD while eating with friends, my friend looked up and glanced at it, and I caught him. I will try to figure out whether she doesn't like this star, at least she likes this song, or does she have a joke with this song? Stories? . My guess was confirmed afterwards. Some people say that paying attention everywhere is learning. If we regard interpersonal communication as a science, then the shortcut to this science is precisely: caution. Of course, there is another one involved here? Degree? The problem is. Gaze? Instead of. Staring? Otherwise, it will annoy each other and embarrass both sides. How to grasp this? Degree? Still the old way, observe each other's reaction and deal with it flexibly.
Did you get a look at him? How to get sponsorship? People still see:
1. Draw a model essay on the sponsorship plan.
2. Pull the model essay of sponsorship planning scheme.
3. The Ministry of External Relations withdrew the sample proposal.
4. Draw a model essay on the sponsorship program.