1. Marketing is the first year separated from business administration. It is the first year to recruit graduate students. The estimated enrollment is between 15-20.
2. 20 10 Xiamen university marketing postgraduate subjects: ①1kloc-0/ideological and political theory ②20 1 English ③303 mathematics ③ 4808 management and managerial economics.
3. Reference books provided by the school:
Preliminary bibliography:
1. Western Economics (Microeconomics) edited by Gao Hongye, published by Renmin University of China Press.
2. Management (version 1 1) harold koontz/heinz weihrich, Economic Science Press.
Re-examination bibliography:
1, Financial Management Practice, (William R. Raschel) (USA), Chen Guo's new translation, Machinery Industry Press, 2004.
2. Translated by philip kotler Gary Armstrong. and Yu Lijun, Huaxia Publishing House, 2003.
3. Human Resource Management, Liao Quanwen, Higher Education Press, 2003.