Yin Shijie (1922.09 ~ 2013.019), male, from Dongkou County, Hunan Province, a famous economist in China, the founder of consumer economics and the winner of the first Sun Yefang Economic Science Award. 1946 graduated from the Economics Department of Hunan University, stayed in school to teach and joined the underground party work. 1948 joined the China * * * production party. He has served as the head of the Department of Economics of Wuhan University, the head of the Department of Political Science of Xiangtan University, the head of the Department of Economics of Xiangtan University, the director and professor of the Institute of Consumer Economics, and the professor of Hunan Normal University. On June 9th, 20 13, Comrade Yin Shijie died in Changsha, Hunan Province at the age of 9 1.

Yin Shijie has "six firsts" in the study of consumption economy in China: the first to study consumption economy as an independent discipline, the first to publish a monograph on systematic study of consumption economy, the first to win the Sun Economic Science Award, the first to recruit graduate students majoring in consumption economy, the first to establish Xiangtan University, the first to establish a professional journal of consumption economy.

Chinese name: Yin Shijie.

Nationality: China.

Ethnic group: Han nationality

Place of Birth: Dongkou County, Hunan Province

Date of birth: 1922.09

Date of death: 2013.01.19.

Occupation: professor, economist

Faith: * * materialism

Main achievements: winner of the first Sun Yefang Economic Science Award.

Founder of consumer economics

Representative work: socialist consumer economics

The life of the character

Yin Shijie, 1922 was born in Dongkou county, Hunan province in September. 1946 Graduated from the Economics Department of Hunan University, stayed in school to teach, and joined the underground party work. 1948 joined the China * * * production party. He has served as the head of the Department of Economics of Wuhan University, the head of the Department of Political Science of Xiangtan University, the head of the Department of Economics, the director and professor of the Institute of Consumer Economics, and the professor of Hunan Normal University. China famous economist, founder of consumer economics, winner of the first Sun Yefang Economic Science Award.

1946, graduated from the Economics Department of Hunan University and stayed as a teacher.

In the early days of the People's Republic of China, he was transferred to the Economics Department of Wuhan University.

1976, as the head of the political department of Xiangtan University.

1979, the first Institute of Consumer Economics of Xiangtan University was established and served as the director of the Institute of Consumer Economics of Xiangtan University.

198 1, Department of Economics, Xiangtan University.

From 65438 to 0983, the book "Socialist Consumption Economics" edited by Yin Shijie was published, which was praised as "filling the blank of China's economic science" and "opening up a new field of economic theory research".

From 65438 to 0985, socialist consumer economics won the first Sun Economic Science Award, marking the formal establishment of China consumer economics.

1992, won the top ten consumer rights protection in China, and was awarded the gold medal by China Consumers Association.

65438-0992 transferred to the Institute of Consumer Economics of Hunan Normal University as a professor.

Retired in 2007 and enjoyed the treatment of the deputy department level.

201310/9. Yin Shijie died in Changsha, Hunan at the age of 9 1.

Major achievements

Yin Shijie is a famous economist in China, the main founder and academic leader of consumer economics. 199 1 was approved by the State Council as an expert with outstanding contributions, and 1992 won the highest individual award in the first Consumer Rights Cup of China Consumer Protection Foundation.

Yin Shijie has created six national firsts in the field of consumption economy in China. He has been teaching in Wuhan University, Xiangtan University and Hunan Normal University for a long time, bringing out a large number of rising stars in consumer economics and market economics research, and has established two consumer economics research bases, Xiangtan University and Hunan Normal University.

Yin Shijie is also committed to the protection of consumers' rights and interests, believing that the market economy is consumers' sovereign economy, and consumers' rights and interests are inviolable. Advocate all walks of life to raise awareness of protecting consumers' rights and interests, and create a strong social force and public opinion atmosphere; Establish rural consumer supervision websites at all levels; Strengthen the construction of the legal system and intensify efforts to crack down on counterfeit and shoddy products; Improve the scientific and cultural quality and self-protection awareness of rural consumers. 1998, at the age of 76, he and his family sold home computers with endless quality problems for New Wave Computer Company. They resolutely complained to the merchants, did not claim for compensation, and no longer needed maintenance, just wanted to explain the legitimate rights and interests of consumers, which had a wide social impact in Hunan.

Yin Shijie expanded his research field from economic consumption to cultural consumption, put forward new concepts of spiritual and cultural consumption and consumer culture, emphasized that cultural education is the primary consumption force, advocated the establishment of consumer culture, and studied and discussed the formation, change and development law of consumer culture. As the pioneer of consumer rights theory, he put forward the idea of consumer sovereignty in market economy, which provided theoretical guidance and action countermeasures for safeguarding consumer rights. Selected as one of the top ten consumer rights in China, and won the gold medal awarded by China Consumers Association.

achievements in scientific research

1983, Shanghai People's Publishing House published the book "Socialist Consumer Economics" edited by Yin Shijie, which was praised as "filling the blank of China's economic science" and "opening up a new field of economic theory research", and won the first Sun Economic Science Award in 1985, marking the establishment of China's consumer economics.

Yin Shijie presided over the completion of the "Sixth Five-Year Plan" national social science fund project "Research on Consumption Structure in China", which was published by Shanghai People's Publishing House, 1988. Known as "a new breakthrough in consumer economy research" and "greatly enriched the theoretical jungle of consumer economy", it won the first prize of outstanding achievements in the first social science in Hunan Province.

Yin Shijie led the research group to complete the national social science fund project "Research on Consumption Patterns in China" (published by Hunan Publishing House 1994), which further expanded the research on consumption economics.

He has published more than one monograph 10 and more than 300 academic papers, which have been affirmed and praised by economists and all walks of life.