1, rational consumption is the mainstream

Price, quality and fashion are the main factors to attract college students' consumption. Judging from the survey results, practical and rational consumption is still the main consumption concept of college students at present. It is understood that college students first consider the factors of price and quality when purchasing goods.

2. Actual consumption is the focus of consideration.

Most students have a rational attitude towards buying clothes and can determine the price of buying clothes according to their actual situation. And the purchase of clothing tends to casual clothing, and most of them pay more attention to the quality and style of clothing.

The characteristic expansion of college students' consumption behavior;

First, perceptual consumption.

College students belong to a very special consumer group. They have no financial resources, so they can't experience the hardships of making money. The non-independence of economy determines that many college students cannot rationally measure the value of goods and consumption, which belongs to perceptual consumption.

Second, blind consumption.

Most college students have not yet formed a complete and mature consumption concept, and their self-control ability is poor. Once it is guided by the media or influenced by the students around it, it is easy to spend impulsively.

Third, diversified consumption.

It is true that college life is rich and colorful, and contemporary college students have long been dissatisfied with the monotonous life in dormitories, classrooms and libraries. Many college students go back to travel, go to the cinema, go to bars and karaoke bars to spend money.