Yes, this major cultivates knowledge and ability in management, economy, law and business administration (exhibition management), and is familiar with the whole process of exhibition planning, marketing, management and service.

Senior applied talents in business administration who have the basic ability of exhibition organization and management, strong ability of using foreign languages and computers, and exhibition business management can engage in exhibition marketing, exhibition invitation, exhibition project development and management, conference organization and management, booth design and other positions as well as teaching and scientific research in enterprises, institutions and other relevant departments.

Convention and exhibition industry is a new industry. Nowadays, most practitioners are monks, and there are few formal classes: those who used to do graphic design are now engaged in exhibition space design; Those who used to do business management are now engaged in exhibition management ... Although these employees have some practical experience, after all, their professional background is weak and they don't know enough about the operation mode of international exhibitions.

Modern convention and exhibition industry is an industry with wide coverage, strong policy and high degree of specialization, and there is a great demand for professionals and compound talents. If most managers of an exhibition company do not have enough professional knowledge, it will inevitably lead to poor qualifications of the exhibition company and generally low exhibition level.

Operators have not participated in professional training, which leads to the overall level of the exhibition is not high, and there is a big gap between the design, creativity and service of the exhibition and foreign developed countries.