As one of the best media schools in the United States, the University of Southern California has its own unique advantages. The University of Southern California is located in the center of Los Angeles, close to Hollywood. Famous big companies in Los Angeles will provide internships and employment opportunities for students of the University of Southern California. Many celebrities have graduated from the University of Southern California, such as george lucas, the director of Star Wars, Dong Qing, the host of CCTV, Patty Hou, the anchor of Taiwan Province News, Michelle Chen, an artist from Taiwan Province Province, the founder of a large public relations and consulting company on the west coast, the media director of the Los Angeles Kings ice hockey team, a senior reporter of The Wall Street Journal, and other elites from all walks of life. And every year at the Academy Awards ceremony, alumni of USC will win awards or be nominated. The annenberg School of Communication and Journalism at the University of Southern California provides a wide range of media science research. Popular master's programs are mainly communication management, global communication/global media, digital social media and journalism, with a large number of applicants.
Northwest University
Speaking of the media, we have to mention the integrated marketing communication of Northwest University. The project is established under the world-famous Medill Media College. The course cooperates with world-famous enterprises, allowing students to discuss enterprise cases, propose marketing plans and solve problems and challenges faced by enterprises. Such a wealth of teachers and course content has attracted students from all over the world to study and further their studies. Many graduate students work in Fortune 500 companies after graduation, or serve as industry consultants for major enterprises, and some students start their own businesses, which are widely praised in the industry. The professors of the Integrated Marketing Research Center for Teachers include senior professionals from advertising, marketing, public relations and other industries, as well as multinational companies such as DDB/ Ogilvy Advertising, Baoqiao and IBM, who have at least 10 years of experience and have made great achievements in the academic field. The project setting project is dedicated to cultivating students' insight into market communication and psychological insight into consumers, and teaching students how to explore the tendency of consumer demand by using efficiency skills and network skills.
Brand strategy, content marketing, digital and interactive marketing, marketing analysis, media management and strategic communication are all set in this project. You can choose 1 or at most 3 learning directions according to your interests. There are some other special resources in this project, such as Immersion Quarter, and you have the opportunity to help top companies do the project. In addition, the school pays special attention to data analysis, which can be seen from the curriculum arrangement. Application difficulty and requirements As the originator of IMC's integrated marketing concept, it is difficult to apply for this major. The project emphasizes communication, mathematics, judgment and analytical thinking skills, and prefers students who are versatile, strategic analysis and innovative. Foreign students' oral writing ability, application documents and TOEFL scores are particularly important in the application. At the same time, applicants are required to have a clear career plan. Learn how IMC and Northwest IMC can help you achieve your career goals. Soft power background, such as teamwork ability, interpersonal communication ability or analytical ability, professional maturity, etc. It also needs to be built into your application package to tell your story well.
Columbia University
The journalism school of Columbia University is the only journalism school in the American Ivy League. The famous Pulitzer Prize was awarded by the School of Journalism of Columbia University, and many Pulitzer Prize winners taught at Columbia University. Relying on the superior geographical location of new york metropolis and American media center, Columbia University has super competitiveness in terms of the quality of students and journalists.
However, journalism at Columbia University is a traditional journalism major, focusing on the ability of news writing and story telling, aiming at cultivating journalists, and students need to complete a lot of news gathering and writing homework every day. The college offers master's and master's degrees in journalism and master's degrees in data journalism. Master of Journalism is a 10 month program. Students can choose four fields: newspapers, radio or television, magazines and digital media, and news investigation. The Master of Journalism is a nine-month program for journalists with rich working experience. It also has four fields: art and culture, health and science news, business and economy, and politics. The difference between Ma and MS is that the former focuses on teaching basic reporting methods, while the latter focuses on making journalists become experts in a certain field. The Master of Data Journalism program lasts for three semesters, providing students with data-driven practical training and cultivating their ability to acquire and analyze data and use it for investigation and reporting. Columbia News enrolls about 220-250 students every year, and mainland students are increasing every year. In recent years, the number of mainland students is 715,20+,and there are more and more students majoring in journalism. Besides the undergraduate GPA, writing samples, internship and work experience can be said to be the biggest part of the application process. Students who want to apply for journalism at Columbia University must pay attention to these two aspects when preparing.
University of California at Berkeley
The Master of Journalism at the University of California, Berkeley, lasts for two years, and students will receive rigorous immersion study on campus. The course covers multimedia, news reports, legal ethics, actors, documentaries and other fields. Outstanding alumni of the school are spread all over the global media professional network, and experienced tutors are invited to teach, so as to cultivate students' skills in narrative writing, photography, broadcasting and video production as journalists of the 2 1 century. Excellent students can not only take advanced documentary courses in the second semester, but also get the opportunity to publish their own works before graduation. It is worth noting that most of the students in this program have 2 to 5 years of journalism experience, and the application requires undergraduate students to have comprehensive reporting experience, including internships, jobs, dissertations and so on. The school does not require students to have an undergraduate background. No matter what major, as long as their undergraduate grades are excellent enough, they can apply. You also need to submit three writing samples when applying. Of course, students who have no previous experience in writing news reports and are interested in applying need not worry. The school can accept unpublished news works, which means that as long as the news reports are carefully created before the application deadline, the admissions Committee will seriously consider them. In addition, for non-media majors, the school has also given a thoughtful reminder: one of the best ways to learn and improve reporting skills when writing writing samples is to ask a reporter to guide you. A conscientious tutor will show you the ideas and skills of storytelling and guide you to edit, which are all necessary skills in news reporting.