The following marketing books are all classic books recommended by everyone. The higher the recommendation, the more worth reading.
affect
[America] Robert Siodini/Chen Xu/Renmin University of China Press/May 2006
Politicians use influence to win elections, businessmen use influence to sell goods, and salesmen use influence to lure you to wait and see. Even your friends and family will unconsciously use their influence on you. but ...
marketing management
[America] philip kotler [America] kevin lane keller/Mei Qinghao/Shanghai People's Publishing House /2006-9/
Marketing Management is a classic textbook, a bible in the field of marketing and a masterpiece of hundreds of millions of people in Hui Ze. After 40 years' test, marketing guru joined hands with authoritative scholars of Mesozoic for the first time to create the latest version of the marketing Bible. In the world; After all, after all ...
location
AL Ries, Jack Trout and Wang Enmian. /China Financial and Economic Publishing House /2002-2/
More than 20 years ago, American Advertising Times magazine invited young marketing experts Reese and trout to write a series of articles on new thinking of marketing and advertising, with the total title of "The Age of Positioning". After the publication of the series of articles, it aroused the whole industry. ...
Consumer Behavior (8th Edition, China Edition)
[America ]Michael r. Solomon/ Lu Taihong, Yang Xiaoyan/China Renmin University Press /2009-7/
This book is an important and widely used textbook in the field of consumer behavior, and it is also a pioneering work combining the latest international theory in the field of consumer behavior with local practice in China. Its main features are as follows: from micro to macro. ...
The greatest salesman in the world: illustrated edition
Og Mandino/An Liao/World Knowledge Publishing House /2002-8/
This book records a touching legend. A shepherd boy named Haifei was lucky enough to get ten mysterious scrolls from his master. Following the principles in the scroll, he insisted on starting a business and eventually became a great salesman. build ...
The tipping point: how to create popularity
[America]/Qin Zhu/CITIC Publishing House /2009-8/
Our world looks solid, but in Gladwell's eyes, as long as you find that point and touch it gently, the world will move: a satisfied customer can make the newly opened restaurant full, one ...
Priceless: insight into public psychology, playing price games.
William poundstone/Lv Jia/Chinese Publishing House /20 1 1- 1/
Why do free chocolates drive us crazy? Why are the positions with higher prices more popular in Broadway theaters? Why does $654.38+$00,000 bring pleasure, and $4 million can be doubled? Why do you have to be the first to bargain? ...
Confessions of an advertiser
Ogilvy & Mather/Hualin/China Price Publishing House/July 2003-1/
In this book, Ogilvy and Mather frankly introduced their valuable experiences, including how to run an advertising company, how to win customers, how to maintain customers, how to be a good customer, how to write an effective copy and how to make it. ...
Positioning: the concept that has the greatest influence on American marketing in history.
AL Ries/Xie Weishan, Yuan/Machinery Industry Press.
If you only read a marketing book, positioning is the first choice. This book puts forward what is called "the concept that has the greatest influence on American marketing in history"-positioning, which changes the old marketing understanding of "meeting demand" and creates "winning competition" ...
Why do customers buy: the retail bible in the new era
Underhill/Liu Zhu/CITIC Publishing House
What triggered people's desire to buy? How do customers change stores? Why won't online shopping replace large shopping centers? Paco underhill, the author of this book, gave a positive answer based on a large number of field research data! consuming behavior ...
Sales giant 1: SPIN teaches you how to sell large orders.
Neil Rackham/Shi Xiaojun/Enterprise Management Press
This book is dedicated to those serious salespeople who regard sales as a senior occupation. In our research, we cooperated with top salespeople from more than 20 excellent companies around the world to observe their performance in large order sales. ...
Article 22 Business rules
(America) Reese, (America) trout/Shouwen/Shanxi People's Publishing House
Twenty-two business rules: a strange business book that American CEO is most afraid of being read by competitors is a collection of more than 20 years' experience of famous American writers Mr. al ries and Jack Trout. The book "22 business rules: American CEO is most afraid of being read by competitors". ...
Shi Yuzhu's self-report: My marketing experience.
Shi Yuzhu Oral yomi Net/Tongxin Publishing House
Shi Yuzhu's only published work so far. Tell me about 24 years of entrepreneurial and marketing experience. China is a milestone in the history of business thought! After 24 years of ups and downs, Shi Yuzhu has told you about the business that has settled down over time. ...
Brand brainwashing: the marketing secret of world-famous brands who only talk but don't talk.
Martin Linster Long/Zhao Mengmeng/CITIC Publishing House
One day, marketing guru Martin Linster Dragon, a world-famous brand, suddenly got tired of this brand. He decided to "detoxify" the brand as an ordinary consumer for one year-not to buy new brand goods. However, I persisted. ...
Marketing Principles: (Asian Edition)
Kotler et al./he zhiyi et al./Machinery Industry Press.
Marketing Principles (Asia Edition) not only retains the core content of "marketing management", but also adds many marketing cases about Asian enterprises (including China enterprises) exploring international markets and competing in the market, and retains the original work. ...
Detail marketing
Bai, William Burgess/Author/Machinery Industry Press
Does marketing love customers or defeat competitors? Is it love or war? In fact, you have both love and war for your customers and competitors. The publication of this book 1 has brought a fresh air to marketing. ...
Sales everywhere: the growth record of gold medal sales
Liao Fumin/China Business Press
This book is mainly written for salespeople who are new to the workplace to answer their most urgent doubts. The author himself started from an ordinary salesman three years ago and was gradually promoted to regional manager and regional director after a bold opportunity, 2. ...
Sell the bible
Geoffrey git more/ Chen/China Federation of Industry and Commerce Press
The new sales bible contains Jeffrey's 10.5 commandments about sales success. Jeffrey Gitmore is an authoritative expert in global sales and customer service. His works are sold all over the world, and now he is called the classic "sales" in the industry. ...
Selling Wheels: Choosing the Best Marketing Method
Jeff Cox, Howard Stevens/Lee, by/Central Compilation Press
"Selling Wheels: Choosing the Best Marketing Method" Content Description: Max, the protagonist in the story, will encounter similar problems at every development stage from inventing wheels to starting a company. The prophet led Max through the fog of marketing and found that ...
My advertising career &; Scientific advertisement
Claude Hopkins/Qiu Kaisheng
The summary of modern advertising giants' life experience has influenced David? A century-old classic of Ogilvy's life? Longmei Advertising Bookstore is one of the best-selling advertising books. ? David? Ogilvy listed Science Advertising as a member of Ogilvy. ...
Crossing the gap: the Bible of subversive product marketing
Geoffrey Moore (USA)/Zhao Ya/Machinery Industry Press
Before you really set foot in the high-tech field, it is necessary for you to read this book-this book can definitely help you succeed more easily in this fast-paced and competitive technology arena. -William Lawson Lawson software ...
Consumer Behavior: Action Impact
Leon Schiffman/Jiang Lin/Renmin University of China
Consumer Behavior (8th Edition) has the following characteristics: First, it pays attention to the influence of information technology and globalization environment on consumer behavior, especially on consumers' online purchase behavior, and studies the influence of the Internet on consumers' information collection and decision-making. ...
Marketing war
, Jack Trout, Li Zhengshuan, Jia Jifang/China Financial and Economic Publishing House.
According to karl von Clausewitz's thought on war in the19th century, the author first introduces some representative battles since 2500, and then according to clausewitz's strength principle and defensive advantages, ...
Network marketing actual combat password
Zan hui Zac/ Electronic Industry Press
This book is the summary of the author's actual online marketing in recent years. The biggest difference from other online marketing books is that he only pays attention to actual combat and does not talk about theory. This book is divided into three parts to introduce the practical strategies and skills of network marketing in detail, and analyze a lot of actual combat. ...