Zhenping jade carving processing industry has a long history. According to the textual research of unearthed cultural relics, the production of jade carving originated in the Western Han Dynasty and has a history of more than 400 years. During the Song and Yuan Dynasties, the production of jade carving began to take shape gradually. Since the Ming and Qing Dynasties, it has become the main industry in this county, with export business. Since the founding of New China, especially since the reform and opening up, successive county committees and governments in Zhenping have supported and encouraged the development of jade carving industry and formulated a series of preferential policies to encourage the development of jade carving industry. Since 1993, eight sessions of "China Zhenping International Jade Carving Festival" have been held continuously, which has made the jade carving industry develop by leaps and bounds. At present, there are 48 towns 10, professional villages and nearly 10,000 jade carving processing enterprises in the county, including 40 key enterprises with 654.38+10,000 employees, and the output value of single processing is about 10 billion yuan.
In order to strengthen the management of the jade carving industry in the county, the Party Committee and Government of zhenping county established the "zhenping county Jade Carving Industry Administration Bureau" in May 2000, and the relevant towns and villages established jade carving industry management offices. At the same time, starting from the establishment of leading enterprises, Henan Zhenping Shen Yu Arts and Crafts Co., Ltd. was established, which absorbed 10 enterprises such as Zhenping Shengyudiao Co., Ltd., Zhenping Huayi Co., Ltd. and Zhenping Shifosi Jade Factory, and set up branches and subsidiaries in townships (towns) and villages (specialized markets) respectively. Through the active efforts of the whole county, Zhenping quickly transformed the traditional technical advantages of jade carving into industrial advantages, and the jade carving industry showed unprecedented brilliance, initially forming a complete industrial chain integrating raw materials, design, production, training, testing, brand, packaging and sales.
Zhenping jade carving has a strong technical force, and there is a 18 primary training school, which trains more than 2,000 primary jade carving talents every year. Jade carving vocational high school, training 360 junior talents; There are arts and crafts vocational secondary schools, which train more than 400 middle-level jade carving talents. At the same time, scientific research institutions have been established in key enterprises such as Zhenping Shen Yu Arts and Crafts Co., Ltd., Zhenping Huayi Co., Ltd. and Shifosi Jade Factory. Relying on the county technical supervision bureau, the "zhenping county Quality Inspection Center" was established. At present, there are more than 5,000 technicians in the county, including 50 technicians/kloc-0, 20 senior technicians and 3 national masters. There are many well-known technicians in China, such as Hai Haizhou, Ai English and so on. Zhenping jade carving has vivid modeling, meticulous carving, rich Beijing-Tianjin craftsmanship and handsome Suzhou-Hangzhou craftsmanship, forming its own unique central style. There are countless artistic treasures carefully designed and produced by jade carving designers. Jade "Jiulong Flower Bud" is a national treasure, which is displayed in Henan Hall of the Great Hall of the People. The unique jade "Liuhe Tongchun" was collected by China Art Museum; Double-deck large-scale rotating jade flower fumigation "What makes the sea noisy" is exquisitely carved in relief, and won the Hundred Flowers Award of Arts and Crafts of the Ministry of Light Industry through carving and inlaying; In addition, more than 270 unique jade articles, such as "Jiang Ziya God", "Wan Li Great Wall" and "Ma Gu Xian Shou", have successively won provincial and ministerial awards and national arts and crafts Hundred Flowers Award. It has formed eight industrial groups, mainly ornaments, ornaments and practical health products, with more than 150 kinds of products. The product genre has gradually extended from traditional figures, stoves, birds and animals, flowers to any plastic field such as mountains, rivers and houses. With the formation of professional markets represented by Zhenping Jewelry and Jade Carving World and Zhenping Stone Buddha Temple Jade Carving City, there are tens of thousands of mobile salespeople outside the county, and their products sell well in more than 50 countries and regions in the world, such as the United States, Japan, Canada, Taiwan Province, South Korea and Singapore.
Zhenping jade carving products have a wide range of materials and superior materials. There are more than 30 varieties such as Brazilian agate, Canadian jasper, Russian white jade, Burmese jade, afghanistan jade, Liaoning Xiuyu, Xinjiang Yangzhiyu and Nanyang Duyu. It is well-known at home and abroad for its high-quality products, industrialized management mode and large-scale production mode. /kloc-0 was jointly named "China Jade Carving" by the Ministry of Agriculture and the State Council Economic Development Research Center in March 1995.
Zhenping Jade Carving-Jade Carving Features
Zhenping jade carving (jade) is also called Zhenping jade carving. Since ancient times, Zhenping jade carving handicraft has become the most beautiful and precious treasure in China and even in the world because of its excellent texture, novel design, exquisite craftsmanship, lifelike modeling and lifelike appearance. Zhenping jade carving industry has developed, and its products are not only sold domestically, but also exported to more than 50 countries and regions in the world such as Europe and Asia. It has many advantages, mainly in the following aspects.
In the style of jade carving products, Zhenping jade carving has absorbed the strengths of the North and the South, which is both bold and unconstrained by the Beijing-Tianjin School and graceful and delicate by the Su Yang School. Vivid modeling and meticulous carving have formed their own unique central style. The masterpiece is the national treasure jade "Kowloon Hua Xun" now displayed in the Henan Hall of the Great Hall of the People; The unique jade "Liuhe Tongchun" was collected by China Art Museum; "What's wrong with the sea" by double-deck large-scale rotating jade flowers is beautifully carved and embossed. After carving and inlaying, it won the Hundred Flowers Award of Arts and Crafts of the Ministry of Light Industry.
In the use of jade materials, Xiuyan, Xiuyan and Nanyang jade are the main materials, as well as white jade, malachite, crystal, amethyst, sapphire, pine, purple jade, Venus and artificial Venus. There are also high-quality jade materials from Brazil, Canada, Myanmar, Russia, Malaysia and other countries.
Zhenping jade carving is creating and designing crane varieties according to port sales, raw materials, tools and technical standards. The variety of colors has developed from simple varieties to figures, flowers and birds, cooking stoves and livestock products, which makes the theme rich, novel and unique, thought-provoking and memorable. Among them, characters are mostly based on classical novels, history and fairy tales. For example, in A Dream of Red Mansions, Daiyu buries flowers, Qingwen tears a fan, and Shi Xiangyun lies drunk with peony. The West Chamber "Yingying listens to the piano"; "Monkey King Thrice Defeats the Skeleton Demon" and "Tang Priest's Learning" in Journey to the West; "Three Oaths of Taoyuan" in Romance of the Three Kingdoms; "Stealing Ganoderma lucidum" and "Two snakes out of the mountain" in The Legend of the White Snake; The list of gods in who was born and the red vassal in flames. Historical myths and stories include Su Wu herding sheep, Liang Hongyu drumming, thirteen stick monks saving the king of Tang, five sons disturbing Zhong Kui, Cowherd and Weaving Girl, Eight Immortals Crossing the Sea, Eighteen Arhats Mountain, Maid, and coup. Small products include jade bracelets, cigarette holders, ashtrays, rings and small pendants.
Fourth, the government set up a stage to invite foreign businessmen to implement the strategy of "jade carving leading the singing and economic and trade ensemble".
Zhenping Jade Carving-Industrial Chain
There are 65.438+0.2 million employees in the jade carving industry in Zhenping, with an annual output value of 65.438+0.3 billion yuan and 65.438+0.0000 processing enterprises. There are 1 1 jade carving key towns and 50 jade carving professional villages in zhenping county, forming two major professional markets, namely, the Jade Carving Bay in Shifosi and the Jade Carving World in the county, which are the leading industries in the county and the industries where people get rich. All kinds of jade in the world are processed and sold in Zhenping, forming 8 industrial groups with nearly 5,000 varieties of products, mainly jewelry, ornaments and practical health care products.
Zhenping County Party Committee and government have formulated a series of preferential policies to support the development of jade carving industry, which has made remarkable achievements in the development of jade carving industry in zhenping county. In combination with the construction of famous cultural towns, zhenping county has built and expanded 23 specialized markets, including Jade Carving Bay Jade Agate Market, Yushuzhuang Jade Bracelet Market, Hezhuang Jewelry Market and Liangtang Stone Carving Market, centering on Shifosi Town and Chaobei Town, further expanding the market scale. At the same time, in order to strengthen the guidance, development and management of jade culture industry and improve the level of jade carving industry in zhenping county, zhenping county established the first jade carving industry administration in China. Starting with the establishment of the industry leader, it established "zhenping county Shen Yu Arts and Crafts Co., Ltd.", and absorbed 10 large enterprises such as Shengyu Jade Carving Co., Ltd. and Shifosi Jade Factory to join in, and registered the "Shen Yu" trademark in a unified way to build an industrial army. As a traditional work of art, Zhenping jade carving has been successfully declared as a national intangible cultural heritage, and Shifosi Town has been named as the jade cultural industrial base in Henan Province.
Zhenping has always attached importance to the quality improvement of jade carving practitioners and the training of follow-up talents. Zhenping county has two "folk art masters" named by UNESCO, six provincial arts and crafts masters and 35 senior craftsmen. There are primary training schools 18, jade carving vocational high school 1 and county arts and crafts vocational secondary school 1, which offer teaching contents related to sculpture, art design and other characteristic cultural industries, and train more than 2,500 jade carving creative talents every year. In addition, the county cultural center is designated as a special training base, and experts and professors inside and outside the county are invited to give lectures regularly to improve the quality of personnel of various private cultural associations.
1993 zhenping county successfully held 12 Jade Carving Festival. During the festival, experts and scholars from China and even the world gathered in Zhenping to discuss jade carving theory, learn jade carving technology and spread jade culture knowledge, which improved the level and taste of jade culture research. Organized and participated in China "Tiangong Award" jade carving products exhibition and evaluation, jade carving products exhibition, jade culture seminar, winning works on-site auction and other activities, which heated up the atmosphere of jade culture research and promotion and produced good social and economic benefits.
In 2003, the only "China Jade Culture Center" and the first China Jade Culture Museum were built in China. China Jade Culture Center has a building area of 4,000 square meters, and its internal structure consists of three parts: jade carving exhibition hall, academic lecture hall and jade culture museum. It integrates fine exhibition, jade carving business, academic exchange and jade culture research, which not only has modern characteristic style, but also contains jade culture, realizing the perfect combination of jade carving culture and architectural function. The Jade Culture Square, which is matched with the Jade Culture Center, covers an area of nearly 100 mu, with magnificent momentum and beautiful scenery, and is a good place for entertainment and leisure. China Jade Culture Museum is located on the second floor of China Jade Culture Center. It consists of six exhibition areas: Jade History Corridor, Jade Workshop, Jade Grand View, Master List, Boutique Map and White Map. The museum collects jade tools, ancient jade artifacts, modern jade products and jade specimens from all over the world, and vividly reproduces jade carving techniques in different periods from ancient times to the present in the form of clay sculpture and picture display. It is called the encyclopedia of Chinese jade culture.
Zhenping jade carving-jade carving transaction land
Zhenping Jade Carving Bay is eight kilometers northwest of zhenping county, Nanyang City, Henan Province. There is a distribution center of jade carving production and sales-Shifosi, which has been known as the "hometown of jade carving" since ancient times. Here, the Jade Carving Bay Comprehensive Market, symbolized by China Jade Culture Center, is integrated with Hezhuang Jewelry Market, Yushuzhuang Jade Bracelet Market, Shifosi Jade Agate Boutique Market and seven jade carving professional villages, becoming the largest jade processing and sales distribution center in Chinese mainland, attracting more than one million tourists from home and abroad every year.
Jade carving bay market has a total planned area of about 2 square kilometers, which consists of three parts: central business district, eastern business villa district and western industrial district. As the landmark building of Jade Carving Bay, China Jade Culture Center was designed by Dr. Zhao Bing, who is internationally regarded as one of the eight outstanding designers in China. The whole building takes the word "jade" as the running script shape, with a total investment of 8 million yuan and a construction area of 4,000 square meters. It consists of exhibition hall, multi-function hall, jade culture museum and jade culture research center.
Jade carving exhibition hall and the first jade culture museum in China, after completion, set jade carving trade, fine display and jade culture research into one, which is a must at home and abroad. The Jade Carving Bay Comprehensive Market, symbolized by China Jade Culture Center, will be connected with three other jade carving specialized markets and seven jade carving specialized villages, showing a great momentum of east-west connection and north-south circulation, and will become a gathering place for people flow, logistics, information flow and economic flow of jade carving industry radiating across the country. Jade carving bay jewelry jade carving market shows great potential and broad market prospects. There are many kinds of tourist handicrafts in the market, including strange stones, antiques, calligraphy and painting, porcelain, bone carving, horn carving and so on. Jade Carving Bay Market has become the largest handicraft processing and sales market in China, which is dominated by jade carving and supplemented by other products. The daily leisure shopping passenger flow reaches 5,000, and the daily turnover is nearly 2 million yuan.
The professional market of jade carving in Shifosi Town, zhenping county occupies an important position in similar markets in Henan Province and even the whole country. From a toddler in the early 1980s, it has now become one of the largest jade carving markets in China, and has interpreted a modern business legend. It not only absorbed the processing and sales of more than 60 kinds of jade materials at home and abroad, but also promoted the gradual rise of more than 30 kinds of handicrafts such as strange stones, antiques, calligraphy and painting, porcelain, bone (horn) carving and copper products. It has also cultivated a large number of local jade carving brands, resulting in four professional markets. It can be said that it is a famous business card in Zhenping and even Nanyang.
1996, a simple jade carving market was formed on the barren beach of Zhao He in the west of Shifosi Town, zhenping county. The uneven sand is paved with plastic sheets as counters, and simple sheds are set up as shops. This is the embryonic form of the professional jade carving market in Shifosi Town. 1998, in the wasteland of Zhao He, they forestated sand and built dams to store water, which opened the curtain for the construction of the jade carving professional market in Shifosi Town, and invested 20 million yuan to build the Jade Carving Bay West Market. In 20001year, more than 60 million yuan was invested to build the Jade Carving Bay East Market, Jade Culture Square and the first jade culture museum in China that integrates collection, jade culture research, exhibition and commerce. At this point, Zhenping jade carving market has begun to take shape.
In 2005, the professional market of jade carving was repositioned and the development goal of "China Jade Tourism Shopping Center and Henan Jade Culture Industry Base" was established. They have invested 200 million yuan to build the morning market of Yuboyuan, the comprehensive market of Yushuzhuang and the processing community of Zhuoyuyuan. The jade culture industry management office and the jade culture research association will be established to form a benign development pattern in which processing relies on scientific research bases, the market activates industrial development, and culture enriches industrial connotations. It has realized the synchronous development of industry, market, culture and town. Jade Carving Bay Market has become the professional wholesale market of jade carving with the highest architectural grade and the largest scale in northern China.
20 10 zhenping jade carving won the cutting-edge business card of China city. To commemorate the 60th anniversary of the founding of the People's Republic of China, the collection and exhibition of China city business cards was supported by the Ministry of Culture, the State Administration of Radio, Film and Television, the General Administration of Press and Publication and the Beijing Municipal Education Commission, hosted by Peking University and undertaken by the National Cultural Industry Innovation and Development Base. Zhenping jade carving is the only business card of a county-level city. China City Business Card Selection Organizing Committee's evaluation of Zhenping Jade Carving is:
"Ask her about history, as far away as Han and Tang Dynasties and as far away as Ming and Qing Dynasties; Exquisite her skills, North-South compatibility, and informal style. From ancient times to the present, people in China love jade and are fascinated by it. Zhenping people are famous at home and abroad for making jade. Whether it's Hua Xun in Kowloon, Liuhe Tongchun or the noisy sea, 100 many jade carving masters frequently produce high-quality products, and100 many thousands of Zhenping jade carving marketing troops have traveled all over the country, taking jade as the medium, which is the hometown of jade carving. "
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