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Shanghai Songjiang University Town Second-hand House
This year's market can be described as "hot". In September, the turnover of second-hand houses broke 30,000 sets, which has exceeded 29,500 sets in the same period of 20 16.

Source: iceberg turnover index

In September, the average transaction price of second-hand houses was 54,979 yuan/flat, while the average price of Shanghai in recent four years peaked in June of 20 17, when the average price was 57,279 yuan/flat, while the average transaction price of second-hand houses in September was only 4% different from that at that time.

The market has obviously picked up. Our company Tutu just bought a second-hand house in Qibao in August this year. According to her words, it is:

"When we were still hesitating, we found that a set of bamboo shoots in this community were sold one after another, and finally the price of this community was unbearable."

The transaction of second-hand houses also represents the release of a wave of demand for buying houses, and also activates the new housing market. In September, the number of transactions reached 8,578.

When sorting out the subscription data of new houses in Shanghai, it is found that the subscription rate of new houses has recently exceeded 100:

The subscription rate of Lu Hong Bay Phase I is as high as 259%, Poly Splendid Phase I is as high as 193%, and the subscription rate of the second day is 160%, and Lujiazui Splendid Magnolia exceeds 100%.

The total price of these projects is about 5-8 million yuan. Although there are many high-quality projects in this total price section, the "housing rate" (the probability of getting a house) is very low.

Today we will talk about how to buy a budget of 5-8 million.

Where to buy it?

According to incomplete statistics, among the 246 new sales in Shanghai, 1 14 has a total price of 5-8 million, accounting for 46% of the total supply.

So, where are these properties located?

Source: Fang Tianxia

In this total price segment, there are many choices in the suburbs, and there are 9 regional buildings to choose from, while only Xuhui, Putuo, Yangpu, Hongkou and Changning in the urban area can choose, while Huangpu and Jing 'an are out of stock.

Pudong is still supplying TOP 1, the number of new sites in Qingpu is almost the same as that in Pudong, and it is far ahead of Jiaqingsong and other suburbs. Jiading (except Chongming, Jinshan and Fengxian) has the least supply in suburbs, Xuhui has the most supply, and Changning has the least supply.

Therefore, in the total price of 50,000-80,000 yuan, Pudong and Qingpu have relatively large choices, while in the urban area, Xuhui has relatively large choices, which can be focused on.

Where is a good place to buy?

The eyes of the people are discerning, and the popularity of the new housing market is a very important reference for us to choose. So where are the buyers with a budget of 5-8 million this year?

According to the market situation this year, the total price is in the range of 5-8 million:

The heat of Dahongqiao is definitely C.

Songjiang Jiuting, Sijing, Songjiang University Town and other plates along Line 9 also performed very well last month.

Line 8 of Minhang Pujiang has also received much attention.

The projects near Baoshan Yangxing 1 Line and around Dahua under construction 18 Line have achieved good recognition results this year.

Jiading Jiangqiao plate is also a hot spot in the market.

Therefore, I suggest you pay attention to the following items:

Dahongqiao: Phase II, Phase II,

Along Songjiang Line 9: No.9 Mansion

Baoshan:

Minhang Pujiang: Poly Jinshang Phase II

The second-hand housing market can still provide us with some ways to choose financing:

Let's take a look at the total price of 5-8 million. Where is the largest turnover in the city?

Source: Chain Home

It can be seen that in this total price segment, Pudong still ranks first in the city's transaction volume, followed by Minhang District, which also leads the whole Shanghai in transaction volume. It can be said that Minhang has become the main purchase area for suburban improvement.

In urban areas, buyers with a budget of 5-8 million prefer Jing 'an and Xuhui. The ranking of North District 3 is Putuo > Yangpu > Hongkou.

Volume represents the recognition of the region, so it is also an important indicator we choose. Based on the above data, we suggest:

1) Minhang and Baoshan are the main suburbs.

2) Urban areas focus on Jing 'an, Xuhui and Putuo.

What is the best product to buy?

After choosing the location, the next question comes: which product is the most suitable for purchase?

Buyers with a total price of 5-8 million yuan are mostly users who have improved for the first time. They have demand for the second set of commercial housing, and also have certain requirements for the liquidity of products.

So, what kind of house is the most popular in this price range?

Let's take a look at the hot items in the recent total price segment:

Poly brocade: recognition rate 193%

Hongluwan Phase I: The recognition rate is 25.9%

Red and Green Bay Phase II: The recognition rate is over 900%

Vanke Sky City Phase IV: 245%

Panlong Tiandi: The recognition rate is nearly 400%

These five hot-selling projects all have a feature, that is, they are all built by brand housing enterprises: Poly, Ryan and Vanke.

But brand housing enterprises are not the core factor, but good products are! In fact, if we carefully observe these projects, we will find that each project has its own unique selling point:

For example, the biggest highlight of Poly Brocade is the horizontal hall design of small apartment. The width of the small apartment with 9 1 m2 is also 5. 1 m, and the high-rise products (some apartments) in Lu Hong Bay Phase I are also very eye-catching. About12m L-shaped 270-degree air lounge, with wide-view floor-to-ceiling glass windows and panoramic corner bay windows, is unique in Shanghai.

Therefore, in fact, the new housing market tells us the secret of financing: differentiated high-quality products are hard currency.

For the first-phase renovation project of 5-8 million yuan, if your products are not obviously high-quality compared with the surrounding new houses except for the age, then the circulation in the later period will definitely be affected.

In the fourth quarter of this year, the new housing market also has some high-quality projects worth recommending:

Jiangqiao's, 125 flat four-bay facing south, living room horizontal hall design, north and south transparent, can be called the king apartment with the same area plate.

, 98 flat, 1 15 flat three-bedroom apartment with three bays facing south, large horizontal hall design, and the consistent property capacity of Renheng, the first Renheng project in Cambridge, which is worth looking forward to.

, 100 flat, 1 15 flat, three bays facing south, north-south apartment, next to the subway, it is a long drought for Jinqiao.

In the second phase, the 72-square-meter small apartment launched this time, with three bays facing south and full bay windows, is a small apartment hanging on the market, while 93 and 95 are also three bays facing south and north and south. Coupled with the blessing of high-quality educational resources, this time it is the rhythm of not worrying about selling.

The third bay in the second phase faces south and runs through the north and south. The 84-flat small apartment launched this time is also the threshold product of Dahongqiao.

Four suggestions

Finally, we summarize these suggestions for buyers with a budget of 5-8 million:

1. From the perspective of new housing supply, Pudong and Qingpu can be mainly suburban, and Xuhui can be mainly urban.

2. From the perspective of tracking the heat of the new housing market, Dahongqiao: Phase I Xiruihui Phase II, China Merchants Hongqiao Mansion Phase II, Jindi Yue Hong Bay, Songjiang Line 9: Mansion No.9, Baoshan Dahua Park City, Minhang Pujiang Phase II: Baoli Jinshang are all the objects that need our attention.

3. Judging from the recognition of 5-8 million total buyers in Shanghai, Minhang and Baoshan are the main suburbs, and Jing 'an, Xuhui and Putuo are the main cities.

4. From the product point of view, it is suggested that you try to buy products with differentiated highlights within the budget, so that you will have an advantage when selling second-hand houses in the later stage.