Students spend 50- 100 yuan on fruits every month; However, only a small number of college students spend more than 100 yuan on fruits every month, accounting for only 5.63%.
(8) We also learned from the questionnaire survey that college students have a lot of dissatisfaction in the process of buying fruits, such as:
The proportion of the most dissatisfied people 1 1 69 62 18 (%) 6.88 43.12 38.7511.25 There are too few varieties, the price is too expensive, the fruit is not fresh enough and the weight is not enough.
Generally, college students think that the price of fruit is too expensive, and the low price is more acceptable. In addition, when buying fruit, we found the quality problem of fruit. 38.75% of college students think that the fruit is not fresh enough, which may be because it was not sold out that day or the preservation measures were not in place. In some fruit shops, in order to increase profits, 1 1.25% of college students will encounter the phenomenon of short weight when buying fruit, which is because the fruit shops are not honest enough. As for the types of fruits, not many people are too demanding.
(9) The conclusion of the survey on the fruit demand of college students:
1, problem found
Question 1: the price problem. "Good quality and low price" has always been the material enjoyment pursued by college students, but the price of fruit has generally risen sharply, and many college students call it "too expensive", which has become the main factor that puzzles college students to buy fruit.
Question 2: Quality problem. Because of the hot weather recently, many fruits are easy to rot, so fruit merchants sell rotten fruits to college students at low prices, and some college students will reluctantly accept inferior fruits because they can't afford expensive good fruits.
Question 3: Policy issues. The general increase in fruit prices is mainly due to the rapid economic growth, which leads to a general increase in the price level. However, for this overheating phenomenon, government policies are not in place enough, and macro-control and market structure adjustment are not obvious enough.
Question 4: Consumers' purchasing behavior, purchasing methods, purchasing needs and other issues. The general increase in the price of fruit makes college students with low living standards have to reduce the number and quantity of fruit purchases, but it has a great impact on those college students who love fruit and mainly rely on it for nutrition. Some college students' personal nutrition and personal preferences cannot be satisfied.
2. The cause of the problem.
One reason: With the rapid development of market economy, the price level of different kinds of products in different regions is rising, and the price of fruits is no exception.
The second reason: some businesses only care about their own immediate interests, but ignore the personal needs of college students, and their fruit quality problems also involve the integrity of businesses; If the weather is too hot, fruits will rot easily, especially those that are out of season.
The third reason: the government's macro-control is not strong enough, and the scope of adjustment is not specific enough; The market structure is not perfect.
Reason 4: Some consumers have to reduce the demand for fruit, because fruit is too expensive to buy; The sales strategy of fruit manufacturers is relatively inflexible, and the price of fruit remains high, which sometimes leads to oversupply in the fruit market, thus accumulating more surplus fruit, further affecting consumers' buying behavior and methods.
3, the countermeasures to solve the problem
Countermeasure 1: On the one hand, if according to the survey results, fruit shops are within the affordability of college students.
Appropriately adjust the price of fruit; On the other hand, college students should not be too extreme about the price increase of fruits. After all, the cost of fruit transportation and picking has increased.
Countermeasure 2: Fruit sellers should try their best to ensure the quality of fruit products and let consumers eat fresh, delicious, safe and reliable fruits.
Countermeasure 3: The state should strengthen macro-control, strive to improve the market structure and stabilize the price level.
Countermeasure 4: Fruit production enterprises should try their best to keep the balance between fruit supply market and consumption market, and adopt reasonable sales strategies to meet the needs of college students in university parks.
(X) Appendix
Questionnaire survey on summer fruit demand of college students
Dear students:
Hello! We are conducting a questionnaire survey on the summer fruit demand of college students. At present, I want to know everyone's attitude and demand for various fruits. Thank you for taking part in our survey in your busy schedule.
Please tick "√" after the answer you choose.
Do you like fruit?
A. I like B. I don't like (stop answering) 2. Where do you often buy fruit?
A. Roadside stalls B. Commercial streets C. Large supermarkets 3. What is the reason why you like eating fruit? (multiple choice)
A. Good for health B. High nutritional value C. Good for beauty D. Good for weight loss E. Personal preference F. Others
4. Arrange the following fruits according to your liking.
A. apple b banana c pear d grape e tomato f mango g litchi
5. What should I pay attention to when buying fruit? (multiple choice)
A. freshness B. price C. convenience of purchase D. packaging E. variety F. others 6. Usually go out to buy things to eat (except eating). Which do you prefer, snacks or fruits? A. snacks
B. fruit C. both
7. What kind of knowledge do you want to acquire when you buy fruit? A. Fruit nutrition knowledge B. Health C. Beauty D. Others 8. What is the cost of the fruit you buy every month?
A. A.50-100 yuan below 50 yuan C. 100 yuan. 9. How satisfied are you with the fruit sales in the high street? A. Very satisfied B. Satisfied C. Not satisfied
10. What are you most dissatisfied with the fruit sales service?
A. there are few varieties. B.the price is too expensive. C. the fruit is not fresh enough. D. what do you think are the most attractive conditions for fruit shops to buy?
Attachment: 1 What's your gender? A. Male B. Female
2. What is your monthly living expenses?
A. under 500 yuan A.500-800c.800-1000d.1000. Thank you again for your cooperation and wish you a happy life! Investigator: investigation place: investigation time:
postscript
Through the process of data collection, questionnaire design and questionnaire distribution, we understand the importance and value of this topic. Fruit consumption has penetrated into the life of every resident, affecting the lifestyle and consumption structure of college students to a greater or lesser extent.
This series of practical activities has fully exercised our ability. More importantly, through this survey, we have a more profound and updated understanding of the development of the fruit market at this stage, and also learned a series of influences brought by the general increase in fruit prices to suppliers, fruit shops and us as college students, as well as the current environment and trends of the fruit market, which provides valuable reference for our future fruit purchase.