To become a professional e-commerce anchor, the trailer should be broadcast at least 10 times a month. Because of professional requirements, you will be asked to send videos and cigarettes to do brand advertising. When you attract a certain amount of traffic, the company will arrange for you to start the live broadcast at a certain time, and many staff will cooperate with your live broadcast.

By June 2020, the number of users of e-commerce live broadcast, short video and online shopping in China increased by more than 5% compared with that in March, and the number of users of e-commerce live broadcast reached 309 million, an increase of 44.3 million compared with that in March 2020, with a scale growth rate of 16.7%, making it the fastest growing personal Internet application in the first half of the year.

User scale of professional e-commerce anchor:

Wen Jun, dean of the School of Social Development of East China Normal University and professor of sociology, believes that e-commerce live broadcast enhances the interaction between the anchor and the audience, and the information about how many people watch and buy products online may also stimulate consumers to shop.

Zhao Yu, a professor at the School of Media and International Culture of Zhejiang University, believes that compared with TV shopping, e-commerce live broadcast does not use exaggerated language and dramatic effects to achieve "hunger marketing", but emphasizes the interaction and affection between the anchor and the audience, which conforms to the social habits of users in the Internet age.