Preface to the Sponsorship Plan for Student Community Activities 1:
In recent years, with the further expansion of our school, there are more and more college students and their spending power is getting stronger and stronger. The college economy derived from this has attracted the attention of many brand manufacturers and enterprises, but there has never been brand promotion of magazines and periodicals among many propaganda manufacturers. In order to fill this gap and build the first brand of campus magazine consumption, our community sincerely invites your participation. Let you enjoy the fun of less investment, low risk and high return.
Activity theme:
leave out
(1) Preparation:
Your newspaper provides one or more periodicals and newspapers in xx Entertainment Weekly, xx Weekly and xx Metropolis Daily, as well as related publicity materials of your company. This club is responsible for typesetting and printing leaflets.
Flowers, potted plants and other activities will be carried out in our community.
(2) During the activity:
Journals, newspapers and leaflets provided by your company will be distributed by the staff of the Association in dormitories and recruitment kiosks of the Association during military training. During the recruitment period, our club will distribute the flowers and potted plants planted by the club free of charge, so that campus students can have a good green mood in hot and dry weather. During the military training of freshmen, our club will go to the scene to distribute herbal tea to freshmen for free, so as to achieve the effect of "sending snow in the fire".
Active object:
Facing all the students in the campus university town, mainly freshmen and some sophomores in the campus university town.
Budget details:
Poster: 2 copies of specifications (1.5x1m) X25 yuan =50 yuan.
Poster: specification (2x2m) 1 x 120 yuan = 120 yuan.
Banner (8m): 1 piece x60 Yuan =60 yuan.
Leaflet: Specification (A4) 20xx0.1yuan =200 yuan (publicity of your company on the front and our agency on the back).
Balloon: 2 bags x 10 yuan =20 yuan.
Transparent adhesive and double-sided adhesive: 4 rolls of x4 yuan = 16 yuan.
Multicolor oil-based pen: 6 x5 Yuan =30 yuan.
Plant seed: 200x0.8 yuan (average price) = 160 yuan.
Herbal tea: 2 barrels of x80 yuan = 160 yuan
Total: 8 16 yuan feasibility analysis and prospect;
1. There has never been a similar periodical promotion in the campus of University Town. The promotion of your company will establish a good brand image for campus students, especially freshmen, and lay the foundation for the best-selling of periodicals and magazines.
2. There are 22 professional campuses in the university town, with about 2,700 freshmen, and the probability of taking computers is about 1%. Hard military training ends around 5 o'clock every day, so there is a lot of spare time and curiosity about the outside world.
3. Our club only needs your expired or about to expire magazine or your xx Metropolis Daily for publicity, so cooperation with our club will save a lot of manpower, material resources and financial resources for your company's publicity. Our club will serve you wholeheartedly on the principle of honesty and efficiency.
4.xx Society is an academic society focusing on the research of medicinal plants. Its purpose is to cultivate sentiment, broaden horizons, innovate in scientific research, actively explore and innovate with the guidance of discovering talents and serving the campus. In order to enjoy the pleasure of the green ocean, explore the mysteries of nature, attract and influence college students, and establish humanity, rationality and transcendence. Since its establishment, this club has won many awards, such as winning the first prize in the fifth planning competition organized by the Social Council, and being rated as one of the three outstanding clubs on campus in 20xx. Cooperation with our club is your only wise choice.
5. XX Entertainment Weekly is bimonthly, the first weekly in China and the entertainment news weekly in China, which has a unique market advantage. Xx weekly is published every Friday, divided into news, financial intelligence and life. It is aimed at elite readers and knowledgeable people, just suitable for the market demand of campus students who are very business-minded.
Sponsorship scheme for student club activities. Preface to the plan
What are the leading military college students who are enthusiastic, young, energetic, enthusiastic and actively participate in large-scale activities such as sports meetings!
Who is the main force driving the consumption climax in China today? College students with indelible position in China consumer market!
Who will pay special attention to advertisements, pursue novelty and buy all kinds of products?
It can be seen that college students, as a powerful consumer group, their importance can not be ignored. Therefore, if an enterprise supports an activity of a university, it will certainly get rich returns and greatly improve its popularity.
What is in front of us is a good opportunity, that is, the annual sports meeting of our school of economics and management. This sports meeting is a great opportunity for sponsors to introduce themselves, promote products and plan their image to the students of Beijing Vocational School. Because the majority of freshmen have adapted to college life, and gradually participate in campus activities, bringing new vitality to the campus. At the same time, because the school has just started, students of all ages have less homework and more time to participate in organizing school activities. Besides, the sports meeting is a rare large-scale activity in the whole school, which will definitely attract the attention of the whole school students and even foreign schools. Who can let him miss such a good opportunity? Let's go! Any manufacturer who wants to take this opportunity to promote it, please join the sponsorship activities of our School of Economics and Management. We assure you that we will do our best to promote your products in our school. Let you get a return with the lowest investment.
Second, the market analysis
1. Sports sponsorship is a form of corporate public relations sponsorship. It is a series of marketing launched by enterprises through sponsoring a sports event or activity around sponsoring activities. Countless successful sports sponsorship tells us that good sports sponsorship can improve the brand awareness and brand image of enterprises, gain widespread goodwill and attention from all walks of life, and create a good environment for the survival and development of enterprises.
2. Compared with TV, newspapers and media, publicity in schools has a good cost performance and can be realized with the least funds.
3. The school consumption area is concentrated, with strong pertinence, and the product brand is easy to be deeply rooted in the hearts of the people. Among them, college students, as modern youth, like to pursue fresh, exciting and romantic products.
4. There are frequent personnel flows and close contacts between universities. Our school has a great advantage, that is, it has three campuses, each of which is adjacent to other universities. Supporting one school is like supporting three schools, just like setting up three publicity points in Ningbo to promote to other schools.
There are freshmen and graduates in the university every year. You can also cooperate with us for a long time, which has great long-term significance to deepen the popularity of your products.
6. Our School of Economics and Management has accumulated a lot of publicity experience in the past publicity work in the school, and established a strong publicity network in the school, which can achieve good publicity results in a short time. And there are enough human resources to complete the publicity activities for you! Realize truly efficient and cheap publicity.
There are many people in our school, about ten thousand. The potential market is huge and the consumption capacity is high. Small investment will definitely have a big return!
Three. Activity introduction
1. Purpose: The sports meeting is an annual campus activity, which aims to promote sports activities, enhance students' physique, improve their physical fitness, and carry forward the spirit of pursuing higher, faster and stronger.
2. Participants: all the teachers and students of the colleges led by the school participated.
3. Specific location: school playground.
4. Specific time: 20xx years, x months, x days to x days.
Fourth, the publicity plan
Provide different publicity activities according to different sponsorship amounts.
1, network publicity in the campus network, school news center network, school forums, social networks, various community networks to vigorously promote, so that all campus networks have advertisements for this product.
2, banners in the most eye-catching position of the three campuses, "such as canteens, teaching buildings, dormitory corridors", hanging propaganda slogans, clear at a glance, unchanged for a long time. Merchants can also design their own banners with their own characteristics.
3. Flyers can be designed by the merchants themselves, and their products can be grandly launched. The Ministry of Foreign Affairs will organize the distribution of personnel at different times and places. Try to let every student in our school know about your products.
4. Poster publicity: Post large posters on the publicity column of the whole school, student apartments or roads with large population and traffic inside and outside the school, which can ensure the publicity of related activities and reflect the interests of sponsors. It is suggested that the company participate in the design of posters and leaflets, and make them by itself to achieve the comprehensive effect of the company's publicity.
Publications promote that our school has its own student publications, which have a great influence on students. Advertisements can be published in publications.
6. Publicity for foreign schools While promoting in our school, we can also organize manpower and material resources to promote in foreign schools, mainly to help distribute leaflets and put up posters in foreign schools. Save you the trouble of one commodity and multiple school investment sponsorship. Save your money and really think of you.
7. Product display and information point publicity are organized by merchants to come to our school, and our head office is responsible for cooperating with your work and helping to organize and publicize your products. In this way, you can better display the company's products directly, attract people from the school to visit and greatly improve the reputation of your products.
8. Prize promotion The prizes of the sports meeting can be sponsored by the company or printed with your company's design to let students know about your products.
9. The products of the product promotion company can be used as the designated products of this activity, and the sponsored products must meet the requirements of the venue.
10 as the focus of the sports meeting, broadcasting is very important. It always broadcasts the sports meeting to every student. Your company information can be broadcast on the school radio, or you can directly broadcast thanks-the company (hotel) has sponsored our activities today and broadcast it in a rolling way.
1 1. Draw a questionnaire survey on the products, and finally draw winners from the respondents to reward some of your products, with the aim of promoting your products and making them acceptable to students.
Verb (abbreviation for verb) budget
According to the specific publicity plan required by the merchants, make the corresponding budget.
Six, the expected effect analysis
Expand publicity through radio, posters, banners, leaflets and other forms, so that the public can increase their goodwill and trust in your company. Or increase product awareness through on-site promotion, which will help to increase the promotion volume, expand the publicity influence, and let the public know more about your company and your products. This has greatly increased your company's competitiveness in the school and established a corporate image. At the same time, our external relations department can mobilize personnel to help merchants issue discount cards, leaflets and coupons, and promote sponsored goods and brands. Sponsoring this activity saves money, saves trouble and worries, and seizes the opportunity to win the college student market.