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Chinese and foreign brothers open a cake shop: two people play.
Chinese and foreign brothers open a cake shop: two people play.

Keywords: entrepreneurial story, entrepreneurial project, entrepreneurial network, entrepreneurship

Moderator: It is said that one day in July, 2006, a foreigner and a China man fought in a pizza shop called Wu Chao, not far from the west gate of Peking University. These two are serious. This one broke two tables in a small restaurant. It can be said that we China people are friendly to foreign guests, but what are these two people, to the point of fighting? !

Jie Yuan: We exploded in a minute or two.

Zhuang Xiaolong: Strike the table, and the two of us stand up.

Jie Yuan: At that time, the table was overturned.

Zhuang Xiaolong: I knocked over that table and broke it.

The foreigner fighting is an American, and his Chinese name is Zhuang Xiaolong. Zhuang Xiaolong is 24 years old and is about 1.8 meters tall. China's name is Jie Yuan, and he is in his thirties. He is a little shorter than a foreigner, Zhuang Xiaolong. But why on earth did the two men fight?

Zhuang Xiaolong: I just annoyed him. I said, you stole my formula.

Jie Yuan: Suddenly the dragon said that, and I was very angry because I didn't lie to him.

Moderator: It's been a long time. The two men initially fought for a formula. What is the relationship between these two people? American Zhuang Xiaolong is the owner of this pizza shop in Wu Chao. Jie Yuan is his partner. At this time, in addition to this shop, they also have a sandwich shop, the Chinese name is Station. The two stores unified the central kitchen in Wu Chao. Since they are partners and share a kitchen, how can Zhuang Xiaolong say that Jie Yuan stole his formula? What is the formula that made Zhuang Xiaolong angry?

Zhuang Xiaolong: It turns out that there is a kind of pizza sauce in the subway station, and there is also a kind of pizza sauce in Wu Chao. Some employees say that there is only one kind now, and that there is only one kind, well, it is blind.

According to their agreement, Wu Chao focuses on pizza, and the website focuses on sandwiches and makes small pizzas. Whether this pizza is delicious or not depends on the sauce. In order to keep the uniqueness of authentic pizza in Wu Chao, Zhuang Xiaolong specially prepared a unique sauce for Wu Chao and another sauce for the scene. The pizza sauce used in the two stores is different. However, there is no Wu Chao sauce now. Zhuang Xiaolong immediately responded that Jie Yuan had taken the pizza sauce from the Wu Chao store. Isn't it obvious to rob Wu Chao's business?

Zhuang Xiaolong: Now there is only one kind of pizza sauce in the warehouse. At first, I thought he was mysterious. Secretly, that is to say, bring it here I am particularly angry. I said if you want to cooperate with me in the future, you must come here tonight.

Jie Yuan: Since then, dragons have become more serious anyway. Each of us asked for a cup of coffee or water, and then we sat down and started talking.

Zhuang Xiaolong: Two people are getting more and more excited, because both of them feel that I have been hurt.

Jie Yuan: Because my idea is that I should integrate the MTRC with Wu Chao as soon as possible. I was actually stuffing money into his pocket, but he said I lied to him, and I couldn't accept it at all, you know, so I was angry.

Moderator: This conversation doesn't matter. Before they talked for two minutes, the conversation was interrupted. This is the scene where we started, and two people started fighting. The man asked, how did foreigners Zhuang Xiaolong and China Jie Yuan become partners? Please listen to me and tell you slowly.

Zhuang Xiaolong is a hybrid of an American father and a Norwegian mother. In June 2000, after finishing senior one in the United States, Zhuang Xiaolong won a scholarship from an American educational institution, and he could choose to finish senior high school in several countries, including China. Zhuang Xiaolong chose Huahua because China martial arts made him feel mysterious.

Zhuang Xiaolong: I heard that China's martial arts are quite powerful. I know something about Bruce Lee, Jackie Chan and Jet Li, but I still know very little about them.

This year, Zhuang Xiaolong entered the second grade of a high school in China. I usually live in a family in China. He recognized the old couple whose male host's surname was Zhuang as michel platini dopted mother, and took a Chinese name named Zhuang Xiaolong after the male host's surname. At this time, Jie Yuan's construction site sandwich shop was opened on the edge of Zhuang Xiaolong's school. In the long run, Zhuang Xiaolong, who often goes to eat, became acquainted with the owner Jie Yuan.

Jie Yuan: During the dinner, I found that he was particularly willing to chat with the guests and my waiter, and then learn Chinese.

On this day, after dinner, Zhuang Xiaolong made a suggestion to Jie Yuan.

Zhuang Xiaolong: I can teach you how to make other western food better. If the pizza is more authentic, you can find more customers.

It turns out that Zhuang Xiaolong's mother is a chef, and he has learned to cook western food with her since childhood. He asked Jie Yuan for some advice about western food. It won the favor of Jie Yuan. Jie Yuan just asked Zhuang Xiaolong to rearrange all the recipes in the shop and taught Chef China to cook western food.

Jie Yuan: At that time, the help that Xiaolong gave me in this respect was decisive. Because the menu and taste he confirmed to me are the basis of our western restaurant's maintenance for nearly ten years and has always been liked by guests.

Moderator: In this way, Zhuang Xiaolong and Jie Yuan became good friends. In May 2002, Zhuang Xiaolong returned to the United States after finishing high school. In a blink of an eye, three years later, when Zhuang Xiaolong graduated from university, he began to miss China and Jie Yuan. And Jie Yuan also read the kindness of Zhuang Xiaolong, and he was very concerned about Zhuang Xiaolong on the other side of the ocean. On this day, Jie Yuan, who was busy in the shop, suddenly heard the waiter say that a foreigner wanted to see him.

Jie Yuan: My manager suddenly came over and said that an American wanted to see you. He said that he was your friend many years ago. Who am I talking about?

Jie Yuan never imagined that it was Zhuang Xiaolong he missed who appeared in front of him.

Jie Yuan: The return of Xiaolong really surprised me. In the first sentence, Xiaolong said he wouldn't leave. After that, he brought some money, hoping to cooperate with me to open a western restaurant.

After they met, Zhuang Xiaolong proposed to open a restaurant with Jie Yuan to make his best pizza. Zhuang Xiaolong also made it clear that he could continue to help sandwich shops in Jie Yuan. He doesn't have enough money to open a shop. He just hopes that Jie Yuan can help him financially.

Jie Yuan: Because Brother Long didn't bring much money, after all, he saved it when he went to college abroad, but I gave up a lot when I talked with Brother Long about this share.

Finally, the two men agreed to share a certain share of each other's shops.

Zhuang Xiaolong: Let's say 70% and 30%, then you vote 30% and I vote 70%. Later, I figured out how much money I had and how much he had, and then divided it from this.

Moderator: Since it is a cooperation and the shares have been distributed, what about the procedure? Then let's make a contract. This is also a procedure that must be paid attention to in doing business. Unexpectedly, Jie Yuan almost fainted when he saw the contract written by Zhuang Xiaolong. What kind of contract? Let me show you. (showing the contract) Hehe, you have seen a commercial contract, but have you seen such a contract? However, Jie Yuan and Zhuang Xiaolong already have deep feelings. The two sides trusted each other and signed it soon, which is a formal confirmation of cooperation.

After signing the contract, with the financial support of Jie Yuan, Zhuang Xiaolong is going to find a house and open a restaurant there. Zhuang Xiaolong is different from others in finding a house. Others look for restaurants in busy places on the street. How is he? I just don't think so.

Zhuang Xiaolong: I just want to find a quiet place. Although I am in Beijing, I don't feel its existence at all. It's quite fun.

Jie Yuan: I hope to open a quiet and warm shop in a relatively secluded place, so that people can say that there is nothing on the surface, but when they enter, they feel, wow, this decoration is good in all aspects, giving people a sense of surprise.

The two men reached an understanding about what kind of house they were looking for, but it was not easy to find such a house. It took Zhuang Xiaolong more than two months to finally find what they thought was a secluded place.

Zhuang Xiaolong: We think it's quite fun. Then you come in through the gate of the south yard, and then there is a repair shop next to it, which is also on the roadside, but you still have to walk in. There is no main entrance, so you can only enter through the side door.

In this way, Wu Chao, a small western restaurant named by Zhuang Xiaolong himself, officially opened in February 2006. For this restaurant, Zhuang Xiaolong is known as a dedicated chef who makes the most authentic pizza in Beijing. Full of hope, customers will soon be full. However, unexpectedly, a few days later, Zhuang Xiaolong's nest did not catch fire.

Zhuang Xiaolong: 20 on the first day, zero on the second day, and then 100 yuan on the third day. This business is not so good.

At this time, some customers suggested that Zhuang Xiaolong adjust the taste of pizza, but Zhuang Xiaolong never changed his principle of making authentic western-style pizza.

Zhuang Xiaolong: I can make my pizza, such as sauce, sweeter and more suitable for China's taste, but the most important thing is that you can really sit in the nest and eat the most authentic pizza. This is the authentic pizza that you can eat in China. If you eat here, you can go to new york to eat their pizza. It tastes almost the same, really.

Zhuang Xiaolong makes pizza with great care. Specially prepared pizza sauce with secret recipe of black nest. Slowly, word of mouth actually attracted many guests on the screen.

Zhuang Xiaolong: For me, some of my clients are very unfortunate. After searching for two or three weeks, they still couldn't find my restaurant, but they were very happy after finding it, saying that they had finally found it and could eat it.

Compere: After several days' embarrassment of almost zero turnover, Wu Chao's business is getting better. At the same time, Zhuang Xiaolong prepared pizza sauce for the sandwich shop in Jie Yuan to make small pizzas. The purpose is also to increase the variety of sandwich shops. Well, since it's a cooperative relationship, why not use one kind of raw material uniformly? You listen to Wang Kai tell you slowly.

Zhuang Xiaolong: Sauce is very important and the most important, so I also brought my own formula from abroad.

Zhuang Xiaolong specially prepared pizza sauce to ensure the uniqueness and uniqueness of his pizza taste. I value this pizza sauce as much as Xiaolong is a baby.

Zhuang Xiaolong: It's very authentic to me, and it may be more complicated. It is estimated that there are almost 15 kinds of herbs in the recipe of my pizza sauce. Besides that kind of herbs, there are more than 20 to 30 kinds of things added in the pizza sauce anyway. Anyway, it turns out that I can do it myself,

I didn't expect to turn against each other for these two sauces. Since two people are cooperative, why did Zhuang Xiaolong prepare sauce for Jie Yuan's store separately? Does Zhuang Xiaolong want to control technology?

Zhuang Xiaolong: At that time, the subway station and Wu Chao were separated, and we haven't got a piece yet. In other words, the two of us manage the subway station and I manage Wu Chao. Zhuang Xiaolong thinks that pizza sauce is his own secret recipe, and he always makes it himself. Since it is a cooperation, he is definitely willing to give it to Jie Yuan's store. It's only a matter of time. Moreover, according to his understanding as an American, he studied this thing. Even as a partner, Jie Yuan should communicate with him and greet him before using it. Taking it without permission is stealing his secret recipe.

Zhuang Xiaolong: He has helped me a lot. I just want him. I also heard him say, Xiaolong, can you move this recipe to the subway station? Then I will be very happy. I felt very hurt after I found out that night.

Jie Yuan: At first, in addition to Wu Chao's cooperation, I wanted to integrate Dragon and me into this cooperation as soon as possible. So I used the pizza sauce in the shop at that time, because I didn't understand why I couldn't, because I had to give you half sooner or later.

No wonder Zhuang Xiaolong and Jie Yuan have misunderstandings. Jie Yuan and Zhuang Xiaolong became buddies, but they ignored the fact that he was a foreigner, and there were indeed cultural differences. So, this happened.

Jie Yuan: There are such cultural differences, because from my point of view, I think I am standardizing every store as much as possible at the expense of my shares and that, so that the cost is low, but maybe Long will think that I am using his trust to use this important pizza sauce in my subway station.

Moderator: A fight, an argument, and finally the two broke up. After a while, the two formally parted ways. They all withdrew their shares in each other's stores. It was a good cooperation, and finally it turned against each other. During this time, Zhuang Xiaolong was called a depressed patient! In a blink of an eye, more than two months passed. On this day, Zhuang Xiaolong, who was busy in Wu Chao, suddenly received a phone call from Jie Yuan, who had not contacted for a long time. What did Jie Yuan say on the phone?

Zhuang Xiaolong: Both sides are separated. Peking University becomes 100% mine, and I won't touch Beitaipingzhuang. It's like a war anyway.

Jie Yuan: I don't care about the shops in Wu Chao. You don't have to give me any money when it's finished. After that, you run by yourself.

When it happened, although both of them felt that the other party had hurt themselves, as time passed, Xiaolong began to feel uncomfortable.

Zhuang Xiaolong: After a while, I was bored, and so was he. We had never played jokes together before. I occasionally go out at night, just in the shop or have a drink, because now he is my only friend in Beijing. I think money should be a very careless thing in the world. Money can destroy a person's relationship.

However, after living in China for several years, especially after working with Jie Yuan, great changes have taken place in Zhuang Xiaolong.

Zhuang Xiaolong: My father is abroad. They don't talk much now because of money.

Here Zhuang Xiaolong slowly began to blame himself, and there Jie Yuan began to re-examine his own practices.

Jie Yuan: He still trusts me very much, so under this special trust situation, he will be confused when he suddenly finds out the problem, you know? As for me, although my idea was good, I didn't communicate with him particularly, so this problem arose.

Compere: This evening, Jie Yuan in the shop struggled for a moment, and felt that he was a big brother anyway. He really should say hello to Zhuang Xiaolong first. Thought of here, Jie Yuan dialed the telephone of Laban Xiao. Unexpectedly, Zhuang Xiaolong told him that he also regretted his recklessness. They couldn't wait, so they met immediately.

When two people meet again, it seems that they feel more different from the past. Busy apologizing to each other.

Jie Yuan: We have reviewed it. It should be that everyone must be very clear in their hearts, very clear, and must have seriously thought about the reasons for this problem.

Zhuang Xiaolong: After a period of separation, I can only say that I have calmed down and calmed down. We started talking slowly, and then we met. I admit that I was wrong, and so does he.

After reviewing their mistakes, they found it very important for them to realize the differences in cultural background and way of thinking.

Zhuang Xiaolong: Because he will always be good to me, and I will always be good to him. This is communication. You should communicate with me whatever you say. This is good, there will be no problem.

Jie Yuan: I think the problem at that time was the difference of cultural background. However, I think it is true that this matter will be solved in the future. After carefully considering the different consequences of the differences on this matter, we have come to a quite correct conclusion.

Moderator: Although both of them have admitted their mistakes, they have remained relatively independent for more than two months. With the development of the restaurant, both of them realized that it was not a problem to fight alone after all, and then, slowly, they began to talk about cooperation again.

Zhuang Xiaolong is busy in his den every day, but many things are difficult without Jie Yuan's help. And Jie Yuan also felt that to run a good western restaurant, leaving the support of Zhuang Xiaolong seemed a bit overwhelming.

Jie Yuan: In the end, Dragon and I just thought it was no good, so one day we discussed it again, that is, I gave Dragon half of the subway station and Dragon gave me half of the Bird's Nest, which is what it looks like now.

Zhuang Xiaolong: Now we have a good relationship, taking care of each other and helping each other. You can only say that cooperation is pleasant.

Since then, their careers have been on the right track. In just over half a year, Zhuang Xiaolong and Jie Yuan opened four more restaurants in Beijing. In their cooperation, for Jie Yuan, he gradually understood the temper and disposition of American Zhuang Xiaolong. He also hopes to cooperate better with Xiaolong.

Yuan Jie: With communication and trust, everyone should have something new, that is, everyone should have something new to inject into this store. Otherwise, if I don't have something creative, I may slowly lose the meaning of working with dragons.

Zhuang Xiaolong: I have traveled all over the world for many feelings. I've never felt this way before. Even if Beijing becomes my home, many friends will not think that I am a foreigner. They just think I'm from Beijing, or I'm from China. I am very happy. Now I have a good partner. We do business together. We live together and then we can only say happiness. This feeling means feeling very, very good.

Moderator: I'm afraid business cooperation is very common in economic life, and there are also many things that fail to cooperate and turn against each other. A foreigner and a China man have become business partners, and they face more problems. After all, there are all kinds of differences. They also experienced excessive separation and integration, but they finally came together. In fact, the most important thing is two words: understanding. Well, that's all for today's wealth story. ;