This major is a national major, a brand major in Jiangsu Province, and a key professional construction major in Jiangsu Province. It mainly trains product stylists and belongs to the design field of art disciplines. This major has a long history and a strong faculty. It is a brand specialty and a key specialty construction specialty in Jiangsu Province. In recent years, on the basis of product innovation, we pay more attention to new and complex issues such as science and technology, commerce, culture, society and ecology, mainly focusing on life products, mobile lifestyles, healthy design, cultural inheritance and innovation, and become a well-known major with certain international influence and domestic first-class level.

Training goal: to cultivate the professional skills and theoretical basis of product design and master the application ability of comprehensive design. With innovative design thinking, advanced design concepts and certain design research capabilities. With broad international vision, broad foundation of humanities and social sciences, good team spirit and social responsibility. Can adapt to the ever-changing economic and industrial structure. For enterprises, institutions, professional design institutions and scientific research units engaged in product innovation design and development, system innovation research and design management, we will transport high-level compound design talents with integrated innovation ability.

Main courses: including design foundation, design research, design communication, design method, design humanities, design practice and other related courses: design thinking, comprehensive design expression, user research and product definition, system innovation design, folk craft inheritance and innovation design, product development and design, theme design.

Graduation destination: Some students continue to study in top international and domestic design colleges. Students studying abroad include overseas famous schools such as Europe, America, Australia and Japan, and the domestic postgraduate entrance examination covers famous schools in Chinese mainland, including Tsinghua University, and the enrollment rate exceeds 40%. Employment to the world's top 500 companies and well-known domestic enterprises, such as Huawei, Tencent, Ali, Haier, Midea, SAIC, Guangzhou Automobile Group and other well-known domestic design institutions and research institutes. The annual employment rate remains above 98%.

Outstanding alumni representatives: He Xiaoyou (1985 class), vice president of Nanjing Art Institute, professor and doctoral supervisor; Liu Ning, President of China Industrial Design Association (1996); Wang (1985), secretary, professor and postgraduate tutor of the School of Design, Central Academy of Fine Arts; Ying Tianfang (1994) Vice President and Secretary General of China Industrial Design Association, professor and doctoral supervisor; Yao Yuan, Design Director of Small Household Appliances Department of Midea Group (1995); Yu Biao, Chairman of Feiyu Design Company (1996).