(A) the advantages of college students' entrepreneurship

College students are often full of hope for the future. They have young blood, exuberant vitality and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have.

College students have learned a lot of theoretical things at school and have a high technical advantage. At present, the most promising career is to start a high-tech enterprise. The importance of technology is self-evident, and college students' entrepreneurship will definitely go to the high-tech field from the beginning. "Intelligence for capital" is the characteristic and the only way for college students to start a business.

Modern college students have innovative spirit, confidence and desire to challenge traditional ideas and traditional industries, and this innovative spirit is often the source of motivation for college students to start their own businesses.

(B) the drawbacks of college students' entrepreneurship

Due to the lack of social experience, college students are often blindly optimistic and psychologically unprepared. Many entrepreneurs feel very painful and even depressed about the setbacks and failures in starting a business.

Desire for success, lack of market awareness and lack of enterprise management experience are important factors that affect the success of college students' entrepreneurship. Although students have mastered some book knowledge, they lack the necessary practical ability and management experience.

College students' understanding of entrepreneurship is still limited to a beautiful idea and concept. In the business plans submitted by quite a few college students, many people also try to attract investment with an idea that they think is novel. Such a thing did happen abroad before, but it is almost impossible today. What investors value now is how high the real technical content of your business plan is, to what extent it cannot be copied, and how big the market profit potential is.

College students' market concept is relatively weak. Many college students are willing to talk with investors about how their technologies are leading and unique, but rarely talk about how much market space these technologies or products will have. Even when it comes to the topic of market, most of them just intend to spend money on advertising, but they have no idea about important aspects such as target market positioning and marketing means combination.