Network marketing ability is a platform to show oneself, a stage to compete on the same stage, and a pure land to show the values of contemporary college students. The designated practice platform for demonstrating online marketing ability-Lee Story High-end Gift Website is a very good practice platform for students majoring in e-commerce and online marketing. The values of college students are closely related to their world outlook and outlook on life, so we should establish correct values. First of all, happiness is the goal of life. Pursue happiness-don't punish yourself for your mistakes. Don't punish others for your mistakes. Don't punish yourself with other people's mistakes. A person's life should be a constant accumulation of happiness to form happiness. Secondly, choose a noble outlook on life. The outlook on life is optional. Different life choices determine different lives. Different choices show different attitudes towards life and different outlook on life. Third, people should pursue noble character. Establish a positive, optimistic, kind and self-reliant attitude towards life. Establish correct values. At present, college students are facing the most critical period of life development. The times require us to face and think about how to correctly handle a series of important issues such as the relationship between individuals and society in all aspects of study and life. We should learn to survive, learn to learn, learn to create and learn to contribute. These are the most basic and important qualities that we must have to face society and life in the future. Among them, I think the most important thing is to learn how to be a man and learn to be a person with sound personality that meets the needs of national prosperity and social progress and development; Learn to be a person who can correctly handle the relationship between people, people and society, and people and nature and make them develop harmoniously; Be a person with ideals, morality and noble sentiments. In short, be a person who is beneficial to society, people and the country. This requires each of us college students to firmly establish a correct outlook on life from now on. Values are also a problem that we college students will encounter almost all the time. When we do things and talk, we often consider: "Is it useful?" "Is there any benefit?" "Is it worth it?" "Use", "profit" and "value" are a value judgment. When we praise the noble qualities of outstanding people, we often say "more precious than gold", and when we accuse some people of immorality, we often say "worthless". "Gold" and "money" are a kind of value judgment. Comrade Mao Zedong praised Zhang Ende for "dying for the benefit of the people is heavier than Mount Tai." This is also a value judgment. Through study, I realize that to establish correct and scientific values, we should not only be guided by the correct theories such as Marxism-Leninism, Deng Xiaoping Theory and Theory of Three Represents, but also be brave in practice, and cultivate, form and carry forward lofty life values in concrete study and life practice. As an important new force of future social builders, college students are bound to be influenced by many factors. We not only need to mobilize the enthusiasm of society, schools, families and other aspects to do a good job together, but also need each of our college students to consciously practice, be brave in exploration, study hard, think more and ask more questions, innovate and create, and pay special attention to starting from little things, starting from small things around us, and seeking truth and being pragmatic. Infiltrate the ideological and political education of schools and party organizations into all aspects of our daily study and life, strengthen the behavioral norms of social values, train keen thinking through repeated reinforcement of value practice, form good judgment ability, and then establish correct life values, and strive to become the kind of compound talents who will survive, be good at learning and be brave in innovation needed by social development in the 2/Kloc-0 century. Only in this way can we effectively help each of our college students to establish correct values, straighten out the relationship between social values and personal values, moral values and utilitarian values, truly shoulder the great mission of building Socialism with Chinese characteristics's modernization and truly realize the value of life.