Yan Xu, CEO of Yanyan Culture, graduated from Jinan University on October 20, with a double degree in Chinese Finance. Founder and CEO of Yanfa Culture Co., Ltd., known as "Late Night xu teacher". Yan 'an Culture owns many fashionable beauty products such as "Late Night Hair", "Late Night Grass Planting", "OtherFashion" and "Makeup Bunny" from the media, and the whole network has tens of millions of fans.

From 2065438 to August 2008, Forbes published "China's 30 Elite under 30", and 27-year-old Yan Xu was selected into the media elite list.

2065438+In May 2008, Yan Xu returned to school to attend the 10th internet plus Venture Capital Pearl River Lecture Hall to share his entrepreneurial experience.

As the leading MCN in China, Yanwa culture has hatched many high-value IP of fashion and beauty, including late-night hairdressing, late-night xu teacher and late-night grass planting. The company's main business covers many mainstream platforms such as WeChat, Weibo, Xiaohongshu and Tik Tok. The content has been read by 6 billion people, providing fast and fresh information interpretation for over 20 million fans on the whole network.

Shenzhen Yanfa Culture Co., Ltd. was established on August 20 15, 1 1. The legal representative is Yan Xu, and the business scope of the company includes: cultural and artistic information consultation; Corporate image planning; Marketing planning; Research and development of network technology; Public relations planning; Market information consultation; Engaged in advertising business; Domestic trade (excluding franchised, monopolized and controlled goods), etc.