Be realistic. Choose goods according to your own needs.
3 avoid blind obedience. We should avoid blindly following the trend, avoiding emotional consumption, and avoiding the tendency of focusing only on material consumption and ignoring spiritual consumption.
4. Protect the environment and consume green. Establish the concept of ecological civilization.
5. Diligence and thrift, hard work. Proud of hard work, ashamed of arrogance and extravagance.
-(by hand, o (> Nquestion 2: How to treat rational consumption and perceptual consumption 1. "Essence" of Human Consumption
(1) Perception is human nature.
Although human beings are advanced animals, they are also animals with the basic characteristics or characteristics of ordinary animals, that is, "sensibility". Perception is the essential feature of human beings as animals, which affects the essential behavior of human beings all the time.
In daily life, due to the different growth process, family background, education level, comprehensive cultural literacy, wealth and living habits, everyone will have different daily behaviors. However, when a person's thinking or thoughts are disturbed and influenced by external environment and conditions, it usually shows human nature and produces perceptual behavior. For example, when a person is angry, drunk and subject to different limits, he usually shows his true nature and has emotional behavior.
Because human beings are influenced by environmental factors such as education, culture and life during their growth, when they have a correct aesthetic view and a scientific world outlook, outlook on life and values, they will exercise good self-restraint and restraint in their daily behaviors, and then produce and form daily behaviors that conform to the public aesthetics. Under normal circumstances, most of human daily behaviors are ideal behaviors that meet the public's aesthetics and requirements. However, as an animal, human beings have natural perceptual gene components and will always be dominated and restricted by sensibility.
Therefore, sensibility is human nature. Human nature determines that human consumption behavior, as a kind of human daily behavior, is always dominated and restricted by sensibility, just like other human daily behaviors.
(2) People's consumption is "natural", which is dominated and decided by sensibility and rationality.
Rationality is an advanced thinking and ideological activity of human beings. The level of rational ability is seriously influenced by the acquired environment. Acquired environment mainly refers to a person's growth and educational environment after birth. Generally speaking, people who grow up in a healthy environment are more rational than those who grow up in an unhealthy environment.
Human's "nature" is usually dominated and decided by innate sensibility and acquired rationality. As a kind of human nature, human consumption "sex" is also determined by both sensibility and rationality.
In the development of consumption behavior, sensibility and rationality determine consumption thinking, and consumption thinking determines the general development process of consumption behavior. When human beings consume, they always follow the dual roles of sensibility and rationality. Either it is a rational consumption behavior dominated by sensibility; Either rational-led perceptual consumption behavior, reciprocating development, it is impossible to have a complete ideal consumption era. On the contrary, many times there will be completely irrational consumption behavior, that is, completely perceptual consumption behavior.
In general, human consumption behavior is usually manifested as perceptual consumption behavior led by reason. That is, reason is dominant and sensibility is recessive, but sensibility has always existed objectively. When people's consumption thoughts are guided and interfered by the external consumption environment, they often show rational consumption behavior dominated by sensibility. At this time, sensibility is dominant and rationality is recessive.
For example, the marketing of many invalid commodities must be completed and realized under the condition of arousing the ideal of perceptual dominance. Otherwise, when reason is dominant, the purchase of invalid goods usually does not happen.
In practice, through the summary of different consumption phenomena, we can easily find that when the consumption behavior meets the physiological and primitive needs, there will often be rational consumption behavior dominated by sensibility. Therefore, places and products that need consumers' perceptual consumption should be designed with inductive preconditions that can arouse human primitive needs and physiological needs and desires. The design of the whole induction process should strictly follow the principle of gradual progress, so that the nature can be revealed unconsciously and dominate the consumption behavior. In the daily consumption behavior of human beings, it usually happens under the joint action of sensibility and rationality.
However, for marketers, when designing and promoting marketing strategies, they should consider sensibility rather than ideal, because sensibility is nature. Otherwise, it is usually difficult to induce or guide rational consumption with rationality. Whether it is physiological needs, primitive needs, advanced needs, or image needs, etc. All follow this rule.
Second, the market consumption is "primitive"
The essence of marketing is to make consumers accept, buy and consume products. And what is the original consumption of the market? Demand produces consumption, and there is no consumption without demand. Therefore, demand is the "origin" and the driving force of market consumption. What law does the development of demand follow? Judging from the representative research results at present, the hierarchy of needs theory is the general development law that needs follow.
Demand ... >>
Question 3: What is rational consumption? Rationality generally refers to thinking or development activities in the form of concepts, judgments and reasoning. Meaning and sensibility are opposites, which refers to the attitude of dealing with problems according to the law of development of things and the principle of natural evolution. Thinking and dealing with things is not impulsive, and doing things is not based on feelings. Sociologically speaking, rationality refers to the intelligence that can identify, judge and evaluate the real reasons and make people's behavior conform to a specific purpose. Reason discovers truth through argumentation and persuasive arguments, and obtains conclusions, opinions and reasons for action through logical reasoning rather than relying on appearances. Consumption refers to an economic behavior that human beings satisfy their own desires through consumer goods. Specifically, consumption includes the reasons why consumers produce consumption demand, the ways that consumers meet their own consumption demand, and the related factors that affect consumers' choices. There is no fixed standard for rational consumption, and it is probably not impulsive consumption. Impulse consumption and emotional purchase are opposite to rational consumption. Moreover, this is a very common problem. Most people often have emotional and impulsive purchases when buying, which leads to some unimportant items being purchased. Rational consumption mainly allows people to distinguish which items are most necessary to buy and which are unnecessary to buy in limited income, and make rational consumption. Besides classifying expenses, we should also maximize our savings as much as possible. I think this should also be included in rational consumption behavior. Finally, when you walk down the street and meet the goods you like, you should avoid spending on a whim, which is the most difficult point for rational consumption to overcome. That is, when you want to buy something, you must keep a clear head and distinguish whether it is necessary. If possible, wait a few days before considering whether to buy. Often after a few days, you really don't want to buy it. Is to be sober before and after consumption. Spending money is exciting and enjoyable, so people often slip away from their wallets unconsciously when they are happy for a while.
Question 4: How to achieve rational consumption? We must deposit a sum of money every month. I hope the rest is enough to cover the basic expenses of food, clothing, housing and transportation. /
Question 5: How can we achieve rational consumption? Before buying anything, we should consider whether we must buy it. If we really need it, we must buy it. Combined with the economic situation, it is most important to live happily without being mistreated or overdone. Pure hand tour, hope to adopt!
Question 6: How can we learn to consume rationally? 1 Live within our means and consume moderately. We should spend within our economic ability. Be realistic. Choose goods according to your own needs. 3 avoid blind obedience. We should avoid blindly following the trend, avoiding emotional consumption, and avoiding the tendency of focusing only on material consumption and ignoring spiritual consumption. 4. Protect the environment and consume green. Establish the concept of ecological civilization. 5. Diligence and thrift, hard work. Proud of hard work, ashamed of arrogance and extravagance. -(by hand, o (> Nquestion 7: how to learn to consume rationally? Don't follow the trend, don't be blind, don't buy if you don't lack it.
Question 8: How to spend money rationally during the Chinese New Year is a tradition in China, but how to spend money is very particular. As the saying goes, after the Spring Festival every year, people (human feelings) and money (money) are flourishing, and every family should carefully plan the expenditure for that year. Here are a few confessions for your reference:
Make a written budget. During the Spring Festival, relatives and friends move a lot, so it is essential to buy some gifts. You may want to make a list of gifts you need to buy and determine the amount you can spend on each gift according to the initial total budget this year. Taking this list with you to buy gifts can help you avoid overspending on every gift on a whim. In addition, it is necessary to list the expenditure budget for entertainment and household items.
Buy new year's goods in advance. On the eve of the Spring Festival, shopping malls will have different preferential policies and preferential ranges for promotion. You can compare the prices. If you have the conditions and time, you can buy some new year goods in advance. For clothing and other supplies, we should make preparations early, so that the quality of consumption can be better guaranteed. Practical daily necessities and food can be bought simply, which is much cheaper than hardcover.
Not tempted by gifts. During festivals, many merchants often bundle some gifts on their goods to arouse housewives' desire to buy. This is just a way for merchants to promote sales, and some goods even have a certain price increase after bundling gifts. So when shopping, you should pay attention to what you want to buy, not what you bundle or give away. Don't be fooled by some gaudy but worthless gifts.
Consumption is pragmatic and rational. As a consumer, you should spend money on shopping rationally, that is, you should decide your consumption behavior according to your actual needs and purchasing power. You should neither be too advanced nor blindly follow the crowd, especially when buying big items, you must think twice before you shop around. Only in this way can you make the right choice.
Insist on paying in cash. If you use a credit card, you can't see cash payment. Draw a card there, and you won't feel so bad about spending money. As a result, shopping expenses have increased unconsciously. If you don't want to spend a few months during the holiday, you'd better insist on paying in cash.
AA system for catering and entertainment. Lunar New Year is a good time for classmates and friends to get together, go out to eat and drink, or relax and entertain in scenic spots and entertainment places. The income of the working class is not too high, so we might as well adopt AA consumption system, which can reduce a lot of manpower burden.
Substitute gifts for lucky money. Nowadays, the lucky money is "a rising tide lifts all boats", so it is better to give a special gift according to the characteristics of children. Older children can send stamp albums, reading cards, musical instruments, etc. Younger children can send strollers and educational toys, which really makes the New Year a bond of affection.
Travel to avoid popular attractions. During the Spring Festival, some popular scenic spots have increased in price. At the destination, people are crowded and people are looking at people, so traveling is no fun. So, don't crowd places with popular routes, you can choose short trips. Visiting the surrounding cities is cheap, short and easy to carry. It is best to go out by self-help, self-driving and free company.
Question 9: Rational Consumption of College Students [Abstract] As a special group, college students' consumption concepts and behaviors are not only related to their own growth, but also have a certain impact on all aspects of society. This paper expounds the significance of rational consumption of college students, and through the investigation of college students' consumption, understands some manifestations of irrational consumption of a few college students at present, and analyzes and classifies them. Finally, some suggestions are put forward to guide the rational consumption of college students from the aspects of school education guidance, family cooperation supervision and students' active participation. (China Economic Review? College students are a new force in contemporary society and a special group full of vitality. They are not only one of the subjects of current consumption, but also the guiders of future consumption trends. At present, most of college students' financial resources come from their parents, and their economic independence is poor. Most of them live independently from home for the first time, and their self-control ability is not strong. Therefore, in the current economic environment, it is particularly important to pay attention to the consumption of college students, especially to cultivate and guide them to form a scientific, rational, civilized and responsible consumption concept. First, the significance and significance of college students' rational consumption As early as more than 2,000 years ago, the sage Confucius once said: "Luxury is not as good as grandchildren; It is better to be solid than to have no grandchildren (The Analects of Confucius? And "). That is to say, in the choice between "luxury" and "frugality", Confucius tends to be "frugal", or opposes the extravagant and flashy lifestyle and advocates a frugal and simple lifestyle, but does not approve of being too frugal. Adhering to the concept of moderate consumption and rational consumption is an excellent cultural tradition in China, which is still of positive significance to guiding college students' rational consumption at present. From the point of view of economics, rational consumption usually refers to "consumer's behavior of pursuing maximum utility and satisfaction by strictly observing marginal utility theory and carefully allocating their own resources". The rational consumption of college students is a consumption pattern in which college students, as a special group, adhere to the fine tradition of hard work, simplicity, diligence and thrift in the process of consuming material and spiritual products according to their own economic conditions, do not rely on any inertia or psychological factors, do not form blind behaviors such as comparing consumption, can accurately recognize and predict the consumption process, and the consumption level adapts to the national economic situation, thus achieving value for money. Rational consumption of college students is of great significance to the development of national economy, the inheritance of national culture, the improvement of the effectiveness of college students' ideological education and the improvement of their own quality. First, the rational consumption of college students will affect the development direction of future consumption. As the masters of the future society, college students will play an important role in the road of national rejuvenation and national prosperity. As social elites, they will be active in all fields of national economic construction and play an important role. They not only have strong spending power, but also are important subjects of social consumption in the future. At the same time, their consumption characteristics also play an important guiding role in the future development of social production, enterprise management and changes in the consumer market. Therefore, whether college students can consume rationally will have an impact on the healthy development of the country's future economy. Second, the rational consumption of college students is related to the inheritance and development of traditional virtues in China. "It's hard to think about a porridge and a meal, and it's hard to keep thinking about it. "The prosperity of a country depends on the spirit of hard struggle and self-improvement." Keeping quiet and practicing self-cultivation, saving and practicing self-cultivation "and thrift have always been the traditional virtues of the Chinese nation. As the pillars of the country, college students must not covet enjoyment. They need to constantly create wealth, adhere to scientific and rational consumption, inherit and carry forward the excellent national cultural traditions of thrift and hard work, and make due contributions to the sustainable development of China's economy. Third, the rational consumption of college students may also affect the consumption fashion of society. As a young consumer group, college students' consumption concept, consumption situation and consumption pattern not only affect their personal life satisfaction and happiness, but also affect the living standard of their families, and also let their peers learn and follow suit, thus affecting the trend of consumption. Therefore, when college students consume, they need to think seriously, actively improve the consumption structure, oppose bad consumption habits such as extravagance and waste, blindly compare with others, advocate scientific and rational consumption concepts, and lead a healthy and harmonious consumption fashion. Second, the current irrational phenomenon of some college students' consumption In order to truly understand the current situation of college students' consumption, focus on the current situation of college students' consumption concepts and behaviors, and better enhance the pertinence of college students' ideological education, we organized a random sampling questionnaire survey of college students' consumption in our school. A total of 400 questionnaires were distributed, 400 questionnaires were recovered, and 385 questionnaires were valid, with a recovery rate of 100% and an effective recovery rate of 96%. The sample characteristics of the respondents are as follows: male students account for 58%, rural registered college students account for 57%, among which ... >; & gt