Xinhuanet Travel Channel and Xinhua Ruisi jointly launched the "Monthly Ranking of Influence of 5A Scenic Spots".
The first issue is the influence ranking of scenic spots in 65438+February 5A, 2020. By collecting and quantifying the data of 302 tourist websites of 5A scenic spots in China, official WeChat, Weibo and Tik Tok new media platforms, news portals and other internet public data, a comprehensive evaluation system of 5A scenic spots is constructed.
Based on the popularity of scenic spots, this paper makes a comprehensive analysis of the communication power of new media, the popularity of public opinion and the reputation of scenic spots, and forms a monthly index result release to reflect the comprehensive influence of each scenic spot.
Far ahead of the Forbidden City, ranking first in monthly influence.
Unique natural scenery and rich cultural heritage are the "golden signboard" to attract tourists, and are also the core elements of the sustainable vitality of the scenic spot.
According to the data, the comprehensive influence ranking of the national 5A scenic spots from June 5438 to February 2020 is as follows:
Palace Museum, Emei Mountain Scenic Area, Yuntai Mountain Shennong Mountain Qingtianhe Scenic Area, Huangshan Mountain Scenic Area, Wulingyuan Tianmen Mountain Tourist Area, Taishan Mountain Scenic Area, Kanas Scenic Area in Altay Region, Wuzhen Ancient Town Tourist Area, West Lake Scenic Area and Laojunshan Jiguandong Tourist Area.
Among them, the Forbidden City, a "network celebrity", topped the list with an influence score of 93.72. It is a "national brand scenic spot" bearing heavy history and China culture, and is generally favored by Chinese people.
This list provides users with a reference to travel destinations. An important demand of tourists is to have content that can be shared on social media. "
Zhong Lina, vice president of beijing international studies university and China Institute of Culture and Tourism Big Data, believes that the top five scenic spots on the list are more likely to be regarded as tourist destinations, which will stimulate the growth of tourism consumption.
Natural landscape scenic spots are well-known.
The evaluation dimension of comprehensive influence of scenic spots in 5A is made up of heat, new media communication power, reputation and other indicators. In the popularity ranking of 65438+February in 2020, the information of the Forbidden City reached 2435686, and the 600-year-old Forbidden City once again became the focus of attention.
In addition, Yuanmingyuan, West Lake Scenic Area, Summer Palace, Qingcheng Mountain Dujiangyan Scenic Area, Lushan Mountain, Huangshan Mountain, Emei Mountain, Yulong Snow Mountain, Taishan Mountain and other scenic spots have a high degree of public opinion. Under the background of normalized epidemic prevention and control, health theme has become a hot keyword in tourism.
The gap is big. Which media is stronger?
In the ranking of new media communication power, the scores of 5A scenic spots are quite different. More than half of the scenic spots are active in Weibo, WeChat, Tik Tok and other new media, which are rich in content, topical and highly interactive. The top five, the Palace Museum, Yuntai Mountain Shennong Mountain Qingtianhe Scenic Area, Tongxiang Wuzhen Ancient Town Tourist Area, Guangzhou Changlong Tourist Resort and Emei Mountain Scenic Area, all scored above 90 points.
The report believes that in the all-media era, how to make good use of new media to release new kinetic energy and flexibly use various means of communication will become a strong growth pole to enhance the brand communication and influence of scenic spots.
The reputation of scenic spots with strong "internal strength" for 5 years is generally good.
In the Internet era, the opinion tendency of online public opinion has become an important standard to measure the brand reputation of 5A-level tourist attractions, and it is also an important reference for brand management and service quality of scenic spots, which can accurately reflect the ecological health status of public opinion in 5A-level tourist attractions.
In the list, the reputation of 5A-level tourist attractions is generally high. Among them, Zhangjiajie Wulingyuan Tianmenshan Tourist Area, Ningbo Tianyige Yuehu Tourist Area and Zhongshan Sun Yat-sen Hometown Tourist Area ranked first with the highest score of 5.0. Excellent ecological resources and increasingly perfect supporting facilities have become important factors for most scenic spots to gain high reputation.
"Gold cups and silver cups are not as good as tourists' reputation". Professor from the School of Tourism of Beijing Union University once said that this ranking is actually the word-of-mouth ranking and brand ranking of tourist attractions in the eyes of tourists, and it is an effective way for the media to feedback tourists' attitudes and opinions in the Internet era. The list also provides a frame of reference for scenic spots: only by focusing on tourists can we improve our influence and reputation.
According to the data of the list, Tengtou Tourist Scenic Spot in Xikou, Fenghua, Ningbo is temporarily ranked at the bottom with a total score of 52.64, and it is urgent to make efforts in public opinion and new media communication.
"Through healthy competition, improve the overall influence of the 5A scenic spot and promote the high-quality development of the scenic spot. This is one of the important meanings of the list. "
Zhong said that the list not only provides an intuitive and efficient decision-making reference for tourists, but also provides more data support for government management decisions, which will affect scenic spot operators, tourists, governments and other parties in the tourism industry.
(Statistical time: 00: 00 on February 2020 1 day-24: 00 on February 3, 20201day)