Social needs. By drinking milk tea, there is an association. For example, among two people, one likes to drink milk tea and the other doesn't drink much. When shopping, one is drinking happily, while the other is watching him drink, which inevitably makes him feel a little strange and embarrassed. Therefore, after a long time, people who don't like to drink milk tea are also infected. Two people will buy milk tea together, share their different tastes and discuss the goodwill of various brands of milk tea, which invisibly increases the relationship with milk tea.
The market needs it. The milk tea market has developed to the present, and the gimmick is very big, and more than N milk tea brands have been produced continuously. In addition to well-known milk tea brands such as Milk Snow Tea, Hi Tea, COCO Duke, Diandian and Modern China Tea Shop, there are also various brands rising. If people have a great demand for something, the market will develop into what we need. The current milk tea market can be said to be oversupply. We often drink whatever we like, but the market is still developing, and there will be unlimited room for development before it reaches full saturation.
Psychophysiological needs. From the initial addiction to alcohol, tobacco and coffee to the current addiction to milk tea. If you don't drink a cup of milk tea for a week, you feel something is missing. Milk tea is the source of happiness, and nothing can't be solved by a cup of milk tea. Milk tea can bring satisfaction and comfort.
In short, milk tea has become a social necessity for the younger generation such as contemporary college students and urban white-collar workers, but it will also face some problems. Intense industry competition is prone to homogenization, and different brands may have similar names and tastes, which is also the shortcoming of the milk tea industry, so innovation is also precious for the development of an enterprise industry.