1, which affects the formation of college students' correct values.

Influenced by consumerism, the distance between the values of some college students and the socialist core value system is gradually drifting away. They believe that the purpose and meaning of life is to obtain psychological and physical satisfaction, and spiritual pursuits such as faith and virtue are illusory, and the value of life is measured by the amount of material wealth.

They pay attention to interests and covet fame and fortune, and some even suggest that the "hard struggle" spirit of the excellent traditional culture of the Chinese nation for thousands of years is out of date. The spread of this misconception will inevitably lead college students to abandon fine traditions and even take pride in extravagance and waste, which is not conducive to the formation of correct values of college students and the healthy growth of students' body and mind.

2. It causes the indifference of college students and the lack of social responsibility.

Influenced by consumerism, some college students regard enjoying material wealth and pursuing sensory happiness as their ultimate goal in life. They are completely immersed in material enjoyment and pursuit, lacking sympathy for natural disasters and social disasters, close contact with nature and ecological environment, lack of concern for the fate of the nation and the country, and lack of final thinking about the meaning and value of human life.

This smug lifestyle makes them increasingly indifferent to the deep sense of responsibility and mission of society and the nation. Under the guidance of wrong values, that is, people should enjoy all kinds of services if they spend money. Some college students have no respect for service personnel and no sympathy for the weak in society. They think that the rule of this society is the law of the jungle, which is a terrible indifference.

3. Weaken college students' recognition of mainstream values and traditional virtues.

Consumerism, as a western social trend of thought, not only promotes the consumption and entertainment of western consumerism culture, but also strongly advocates the specific ethical value orientation and political consciousness of the west, which weakens and dispels the mainstream values of simple-minded college students and their recognition of Chinese traditional virtues to some extent.

4. It has caused college students' consumption alienation and mental anemia.

In fact, the concept of life advocated by consumerism runs counter to the spiritual world pursued by human nature and the spiritual need to get rid of the shackles of "things". It strongly advocates that people find the true meaning of life in consumption and advocates that "what I have and what I consume is my existence".

This directly leads people to think that the ultimate goal of life is to have a large number of popular goods, and the value of things has successfully replaced the meaning of human existence.

In this way, "thing" is no longer the object to meet the needs of the subject, but becomes the subject with spiritual value to control people, and people themselves are naturally alienated into physical objects bearing consumption activities and become slaves of "things", so the relationship between people and things is completely subverted.