Master of Business Administration, National University of Singapore; Doctor of Business Administration, Department of Overseas Studies, European University of Ireland, and postdoctoral fellow in Business Administration, School of Business, Nanjing University in 2005.
He is currently Dean of BiMBA Business School of National Development Research Institute of Peking University, Professor Wang Kuancheng of Peking University, Chairman of the Board of Directors of Xinhuadu Business School, Visiting Professor of School of Business Administration of South China University of Technology and Visiting Professor of Business School of National University of Singapore.
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Introduction to this book:
1, Chen Chunhua management series selection.
Selected Works of Chen Chunhua Management is a book published by Machinery Industry Press in 2003 10. The author is Chen Chunhua.
There are only four basic elements of management: customer value, reasonable cost, effective scale and profit with humanistic care. Everyone can master these four basic elements and cultivate their thinking habit of making choices and judgments along these four elements.
Therefore, the understanding of the essence of strategy, marketing, products, value chain, service and brand is based on the understanding of these four basic elements.
What this book wants to tell readers is that the business activities of enterprises follow their own essential laws. Once these basic laws are mastered, enterprises will have the ability to cope with uncertainty and change.
Understand the essence of enterprise management, master the correct business logic, and effectively use basic values such as strategy, marketing, products, services, value chain and brand from the standpoint of customers, so that enterprises can plan their own growth path without being affected by the external environment.
2. "Chen Chunhua Management Spell"
This book selects 300 words of wisdom from Professor Chen Chunhua, a famous enterprise management strategy expert, including management, organization, motivation, planning, management, strategy, marketing, teamwork, self-awareness and mental growth.
Every short and incisive sentence is dry goods in management, which has high practical reference value.