The course is mainly divided into five modules, all of which focus on all aspects of the daily work of senior managers.
1. The strategic management module takes Chinese and foreign history and culture as the background, pays attention to the strategic design and operation of enterprises, and judges and controls enterprises based on strategy.
2. The financial module focuses on enterprise financial internal control and enterprise financial security, and understands the financial rating function and its countermeasures.
3. Marketing module guides enterprise decision-making with correct marketing concept, and defines pricing, channel, brand, crisis, marketing culture, etc. Plan the marketing mix plan and control the organization and implementation of the marketing team.
4. The human resource module carries out courses from three aspects: human resource technology, enterprise life cycle and enterprise culture, so as to maximize the benefits of human resources, establish quantitative indicators of human resources and realize the significance of human resources to modern enterprises.
5. The capital operation module understands the thinking mode, characteristics and functions of stock, foreign exchange and futures investment on China enterprises through the analysis of China's economic regulation. Understand the basic means and ideas of government macro-control, and truly interpret government policy documents as effective economic data.