10 common schemes in the promotion of campus marketing activities
The market for college students is getting wider and wider. Being a service platform for campus life is full of fun, challenges and value, so what's the problem? Some campus webmasters say it is difficult to publicize! Promotion is difficult! Have you ever reflected on how much effort you have made? Have you found the right method? How do campus entrepreneurs break through the bottleneck of campus publicity? Zero campus sharing 10 kinds of campus publicity methods for your reference. First, school resources. School resources are the most critical and important part of the campus market. Webmasters can try their best to attract school resources, win the official support of the school, and let school leaders give the green light to entrepreneurial projects. They can publicize them in official website, Weibo, WeChat official accounts and post bars, so that the coverage will be wide. Second, the school community. In the QQ group, WeChat group and Weibo of student groups, lectures can also be given in various colleges and classes, with wider publicity and higher visibility and recognition. Third, campus banners. The cost of campus banners is relatively low, but as long as the school security allows, they can be hung in places where campus traffic is concentrated, such as canteens, basketball courts, dormitory buildings, etc., with strong visual impact and good effect. During the period of Bian Xiao University, I did a banner promotion activity of Tencent Pioneer, and the publicity effect was simple and effective. Fourth, campus posters. Posting posters on the publicity column of colleges and universities is a necessary way for schools to promote. You can choose to paste posters in public places such as the publicity column of the school, the entrance of the canteen and the entrance of the dormitory. However, posters have two disadvantages. First, the retention time is short, easy to be covered, and not suitable for long-term publicity. Second, the printing cost of posters is relatively high. It is suggested that posting posters twice a week is enough, with high coverage and strong arrival rate. Check the posting status at any time. Fifth, the publicity of channel X. At noon, you can set up a booth as a propaganda point at the entrance of the school canteen, or at the entrance of the teaching building, the stadium or the library, and put an X-frame to introduce it to the passing students in detail. It will be more attractive if there is a small gift. Sixth, DM leaflets. Leaflets must have a clear theme, determine how many to print according to the school base, and then distribute them to students' dormitories and classrooms as much as possible. It's best to find some reliable classmates to send DM sheets. Bian Xiao once found that many leaflets were thrown directly into the trash can, which was a waste. Students can also take a DM sheet to sweep the building and introduce it to each dormitory, which is better. Seventh, campus broadcasting. Every school has its own campus radio. You can talk to the relevant person in charge, get permission from the school, and publicize it on campus radio. Students will feel more authoritative, reliable and acceptable. Eighth, campus video. According to the actual situation of the project, you can shoot and record some small videos with scenes, put them in some short video apps and friends circle, and share them with your friends, such as roommates and classmates, which can be publicized through word of mouth. Ninth, the restaurant supermarket wall stickers table stickers. This method is directly aimed at the accurate audience, with strong visual impact rate, and advertisements are easy to grasp people's mental ladder. Tenth, the platforms in the school push each other. Every school has some personal official WeChat accounts, and some have many fans. We can talk to the person in charge, post soft propaganda on it, and post the propaganda QR code to make the QR code more beautiful. There are some artistic and creative QR code tools available now. In another three months, 8.2 million college graduates will soon leave the university campus and enter the social workplace. If you are still a freshman or a sophomore, you still have enough time to make long-term plans and consider poetry and distance comprehensively. If you are about to walk out of the ivory tower, then you should be fearless and base yourself on the present. Our lifelong pursuit is to meet a better self, a better life and more freedom, all of which are inseparable from our own efforts. Never make money. Only when your ability, quality and pattern are improved can you control a lot of money. Zero campus helps you grow, become a talent and succeed! Join the zero campus, and time will tell you what a wise choice you have made now. If you have been making progress towards your ideal life in a planned way, you may eventually become a successful social elite.