"Our team now has 17 college students," said Wu Shuzhu, who started the Chongqing Shudu Vegetable Planting Cooperative on 20 10. From a humble room of more than 30 square meters in the vegetable market, a team of five people has developed to the scale of 17 college students and 1000 members. Its business also involves ecological family farm base, vegetable logistics and distribution, vegetable community chain stores and so on. , which can be used in Chongqing University Town. Subsequently, they established Chongqing Three Principles Agricultural Development Co., Ltd. and Shudu Science and Technology Trading Co., Ltd., and now they have formed a vegetable brand of "Oriental Weeding".
Wu Shuzhu said that he came from the countryside and was determined to promote the construction of his hometown through agriculture since he was a child. Having worked in catering enterprises, he saw that there was a big market for green agricultural products. At that time, the university town was under construction. I thought there were centralized schools, and every school had a canteen. Vegetables are abundant in supply and have broad market prospects. So he intends to set up a vegetable cooperative in Bishan to supply agricultural products directly to major canteens in the form of "company+farmers".
Shopping can be tracked and logistics can be monitored.
However, it is not easy for college students to do agriculture. "At first, farmers didn't trust us. They think that we young people will not engage in agriculture and think that we are liars. " Wu Shuzhu said that there are more than 40 households in a row, and only one person agrees. In order to win everyone's trust, they help farmers to send fertilizers and seeds, explain scientific planting techniques and how to protect their rights. Slowly, farmers began to trust them. In just three months, the cooperative has developed 15 local growers such as Xinyan, Binjiang and Lion, with a planting area of more than 35,000 mu.
How to sell vegetables is also a big problem. 20 10, 1 1 June, there were 5000 tons of vegetables in the field. Wu Shuzhu had to contact vendors and canteens with the team members respectively, but it was still not possible. Finally, he turned to the media to sell them. After attending the entrepreneurship training, Wu Shuzhu got the guidance of the training teacher, so that they learned a lot about agriculture but not business.
Now, they have adjusted their positioning, started to build a 50-mu demonstration base, and completed the brand effect step by step with "tracking agriculture". "Now we have built a mobile phone 3G agricultural product production and sales platform of' My dish, I am the master'." Wu Shuzhu introduced that the whole process of farm base monitoring, data archiving and logistics distribution can be remotely monitored. Consumers can realize online monitoring and ordering with the touch of a mobile phone, so that vegetables can be directly delivered from the farm to consumers, which is safe and secure.
At present, we are building community chain stores, and strive to complete 15 community direct stores this year to build our own brands.
How long does it take for college students to succeed in starting a business?
Every entrepreneur, whether he is a college student or not, has a dream of success and is pursuing success. However, how long the red flag of entrepreneurship can be played and how long the road to success is really unpredictable.
It is often said that success often appears in a casual corner, which means that the success of entrepreneurs is not smooth sailing, and they will face some problems and some major difficulties. This time is the most test time for entrepreneurs, and it is often the touchstone of success. By tackling these difficult problems, the enterprise will go to a new level, grow further and get closer to success.
Perhaps, on the way to starting a business, we will never feel successful, but only have a sense of frustration along the way and a sense of accomplishment after completing a task. This may be entrepreneurship, and this may be life. Therefore, entrepreneurship is not only a test of a person's concept of success and professionalism, but also a test of a person's outlook on life.