Nowadays, when we are at work, if we want something to eat, the first thing we think of is to order takeout. In the era before the popularity of smart phones, there was a telephone delivery at that time, but few people used it. Later, with the development of smart phones and the emergence of mobile apps, the take-away industry began a new beginning.

As early as 2008, when mobile phones began to innovate, some people saw business opportunities. That man is Zhang, who is still studying for a master's degree in this university. At that time, Zhang was still studying at Shanghai Jiaotong University. For Shanghai at that time, there was no shortage of talents such as master students and doctoral students. After graduation, Zhang faced the problem of difficult employment, which not only made Zhang have a headache at that time, but also made us feel at a loss today.

Finally, Zhang decided to start a business, and the development direction was food delivery. At that time, Zhang was not satisfied with ordering food by mobile phone, but also turned his attention to ordering food online in the future. At this moment, Ye Feng from the Department of Software of Jiaotong University also wanted to move closer to this aspect. They hit it off and decided to start a business.

During this period, Konka Wang Yuan Cao Wenxue joined in one after another, and five young people with ideas got together to discuss the future, the risks of starting a business, the funds and profits after success, and the efforts that should be made for it.

Later, during the period of starting a business, Zhang had an opportunity to go to the Hong Kong Polytechnic University to study for a doctorate, but in order to make up his mind to start a business, he gave up the opportunity to study in Hong Kong. Even Konka dropped out of school for this plan, and Ye Feng gave up the opportunity to work at Microsoft. Several people sacrificed their stable lives for this business plan, just for a possible business success. ?

When everything is ready in the early stage, it is formally established if you are hungry. In an interview, Zhang mentioned the start-up capital, which was made up of their tuition and borrowed money. You can imagine how embarrassed they were.

Moreover, the shortage of funds was not the most critical issue at that time. The most critical issue was the credibility at the beginning of the venture. Delivery is more than simply taking orders and delivering meals. The premise is that you have to have a restaurant willing to give you the telephone ordering service of his store, and then you can have this delivery opportunity.

In order to overcome this problem, they served a restaurant for free. They basically didn't make any money in the early stage and have been posting money in it. During those months, they only rested for a few hours every day. In the first year, they didn't make a profit and kept throwing money at it, but it was still useful to throw money like this. At least their popularity and word of mouth were accumulated.

Later on 20 12, the popularity of smart phones paid off Zhang's persistence. Hungry at that time had a certain popularity and became a must-have APP for college students and office workers at that time. ?

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But Zhang is not the only one who thinks of takeout. The born Meituan became an opponent who was hungry at that time. In 20 18, the war between the value of Hungry and the subsidy of Meituan reached its peak, but it was also in this year that many people could not understand the decision to sell Hungry to Alibaba for 66.5 billion yuan.

Today, after selling Hungry to Alibaba, Zhang continues to serve as the chairman of Hungry. He has enough experience and ability to make Alibaba reuse him, and his worth has dropped from the debt at the beginning of his business to 5.5 billion yuan now, ranking 19 in the "20 19 Hurun 80 Self-made Rich List".