Sun Yat-sen University, 20 18, new biography reference book for postgraduate entrance examination.
The comprehensive ability of journalism and communication major pays attention to the awareness and basic skills of news practical operation, as well as the knowledge and practice of the public in the field of public welfare communication, including: 1, which includes the principles, methods and strategies of news interview, the types, characteristics and changes of news style, the principles and skills of news writing, and the principles and skills of news editing and news commentary. 2. Professional category (students can choose one of the following two categories to answer): a, the characteristics and reporting strategies of financial news, the strategies and implementation of in-depth reporting and integrated reporting in the field of financial news; B. Basic theories and methods of interactive design, visual theory and its application in new media design. There is no bibliography for the first and second examination subjects.
440 journalism and communication major focuses on Chinese and foreign journalism and communication theories, and pays attention to the examination of theoretical basis and its application ability. Specifically: 1. Journalism: the origin and characteristics of news, news, information and publicity, news freedom and social control, news value and news choice, news career and media system, news ethics, news professionalism, etc. Second, communication: the origin and development of communication, the schools of communication research (including effect research, audience research, political economy of communication, cultural research, reception analysis, technological determinism, etc. ), modern communication history, communication and democracy, communication and development, communication and globalization, etc. There is no bibliography for the first and second examination subjects.
The foundation of journalism and communication is mainly based on Chinese and foreign journalism and communication theories, focusing on the assessment of theoretical basis and application ability. Specifically: 1. Journalism: the origin and characteristics of news, news, information and publicity, freedom and social control of news, news value and news choice, journalism and media system, news ethics, the influence of new media on journalism, etc. Second, communication: the origin and development of communication, the schools of communication research (including effect research, audience research, political economy of communication, cultural research, reception analysis, technological determinism, etc. ), modern communication history, communication and democracy, communication and development, communication and globalization, etc. There is no bibliography for the first and second examination subjects.
Practice and research methods of 838 news communication This course consists of two parts. The first part focuses on students' familiarity with practical problems in the field of news communication (including news communication, enterprise communication, public welfare communication, government communication, visual communication, etc.). ), and further examine students' ability to analyze and understand these phenomena related to practice. The second part focuses on cultivating students' ability to master social science research methods and apply them to news communication research. Including qualitative and quantitative research methods. There is no bibliography for the first and second examination subjects.
The detailed bibliography is as follows (not officially designated by the school, according to previous years):
Introduction to Journalism Li Liangrong Fudan University Press
Ten lectures on news theory: Chen Lidan Fudan University Press
A Course in Communication, Guo Renmin University of China Press
Communication Theory: Origin, Methods and Applications
Mass communication theory: foundation, debate and future. Balaam and Davis. Biographical methods. Rogers Shanghai Translation Publishing House.
Theory of Human Communication: Stephen Te Li and John Tsinghua University Publishing House.
Bing Lin's Introduction to Communication Studies
Milestones in the study of mass communication effects: Lowery and Deffler; Mass Communication Theory: Paradigm and School: Liu Hailong Renmin University Press.
Fundamentals of Communication: History, Framework and Extension, published by Communication University of China, Duan Peng.
News report writing Liu Bing Nanfang Daily Publishing House
Ten lectures on critical writing, Cao Lin Fudan University Press.
Creative Interview with Ken Metzler, Renmin University of China Press.
Training Course of News Writing and Reporting (5th Edition) Carol Ritchie, Renmin University of China Press.
News reporting course: methods and skills of news interview writing. Gaogang Higher Education Press.
Introduction to Ren Yue's Visual Communication
"Modern Social Research Methods" Elbabi
Modern social survey method (fourth edition) is full of laughter.
Zhu, the principle and practice of public-private relations