The school is located in Songjiang University Park, covering an area of nearly 1,000 mu. The investment in campus construction and fixed assets exceeds 600 million yuan, the total construction area of school buildings exceeds 654.38+0.20 million square meters, and the area of student apartments is 465.438+0.840 square meters. Now it is a key private art undergraduate college of Shanghai Education Commission.
School of visual arts, Shanghai, formerly known as Fudan University, Shanghai school of visual arts. On April 20 13, with the approval of the Letter on Agreeing to Transform Fudan University Shanghai school of visual arts into Shanghai school of visual arts (Jiao Fa Han [2065438+03] No.81) issued by the Ministry of Education, Fudan University Shanghai school of visual arts was agreed to be transformed into Shanghai school of visual arts, an independent private undergraduate school with the school code of13632; At the same time, the establishment of Fudan University and Shanghai school of visual arts was cancelled. [ 1]
The school is located in Songjiang University Park, covering an area of nearly 1,000 mu. Up to now, the investment in campus construction and fixed assets has exceeded 600 million yuan, the total construction area of school buildings has exceeded10.2 million square meters, and the area of student apartments has reached 410.84 million square meters. The school has seven professional colleges: Design College, New Media Art College, Fashion Design College, Fine Arts College, Performing Arts College (Performing Arts Center), Cultural and Creative Industry Management College and Basic Education College. Four management departments: hospital affairs department, academic affairs department, scientific research department and industrial development department; Training management center, graphic information center, national art exchange center; * * * There are 284 faculty members (excluding part-time teachers) and more than 3,725 students in the fourth session.
In order to meet the needs of cultivating innovative and applied artistic talents, the school has established the orientation of "striving to build an applied school of visual arts with creativity as its soul, featuring the integration of art education and technical education, and facing the development of cultural industry and social needs".
According to the 16-character policy of "people have nothing, people are new, people are new, people are specialized, and people are specialized", according to the requirements of social, economic and cultural development, especially the development of Shanghai's cultural and creative industries, and referring to the professional layout of similar institutions in this city and the whole country, we should unify the school-running concept of "originality, artistry, practicality and foresight", connect with the development fields of urban cultural and creative industries, and determine the disciplines and specialties of the school, especially
Today, the school has set up courses such as art design, industrial design, digital media art, painting, cultural industry management, exhibition art and technology, advertising, photography, animation, sculpture, performance, broadcasting and hosting, and radio and television director. In the above-mentioned professional direction, seven disciplines, such as packaging communication design, interior and landscape design, product design, digital media art, glass and ceramic design, cultural relics restoration, and cultural industry management and planning, have been established, further optimizing the layout and planning of disciplines.
Since its establishment, the school's social influence has gradually expanded, and it has been widely concerned and praised by all walks of life. From June 5438 to February 2007, the Ministry of Education agreed that the school should refer to the national 3 1 independent art colleges' professional enrollment method from 2008, and it is the only private college in China. In recent years, school of visual arts teachers and students have actively participated in many professional competitions at home and abroad and won many awards. Today, the school has trained three graduates, and the employment rate of the first graduate in 2009 exceeded 96%; The employment rates of graduates of 20 10 and 20 1 1 both exceeded 97% and 99%. In addition, it is also one of the shooting places of the TV series "Love Begins with Confession".
The school gives full play to the resource advantages of the school board and related industries, promotes the integration of Industry-University-Research, creates multi-channel teaching practice opportunities for students, and provides a broad choice space for graduates to find jobs and start businesses.
1, New Media Art College
Shanghai Institute of Visual Arts
Shanghai Institute of Visual Arts
In July 2006, school of visual arts separated the photography and animation majors from the former School of Media Film and Communication Design, merged with the new media major, and established the "New Media Art College". Starting from the market demand and the overall situation of the school's specialty and discipline layout, a major adjustment has not only adapted to the situation, but also better played its own school-running characteristics, which is in line with the principle of resource integration.
Since the establishment of New Media Art College, we have made many explorations and reforms in teaching ideas and school-running mode, with the aim of making our talent training more in line with the market demand and meeting the requirements of future development for talents as much as possible. In practice, the College has gradually established an "application-oriented, multi-functional, compound middle and senior talent training system", aiming at cultivating high-quality compound talents in digital media technology and design from the aspects of art, technology, creativity, planning, production and academic research, which are urgently needed by the society and have a wide market coverage. All professional courses pay attention to the integration of computer technology and audio-visual art, and the intersection and combination of different disciplines to meet the changes and requirements of digital media and online entertainment for cultural and entertainment products and creative production talents.
According to the demand of talent market, the college has changed the situation of closed teaching and divorced from society in the past, given full play to the advantages of Shanghai's talent highland, and jointly established an off-campus internship base for students with the industry; At the same time, relying on the overall advantages of the studios affiliated to the college, we will establish a campus student internship base and form a variety of student internship modes.
2. School of Design
School of design
School of design
In August 2009, according to the needs of discipline and professional development, the former School of Space and Industrial Design and the School of Communication Design were newly established. The talent training and discipline development of the college give full play to the supporting role of school of visual arts's multi-disciplines, strengthen the infiltration, intersection and integration of disciplines, and reflect the multi-disciplinary characteristics and advantages of comprehensive universities. Make full use of the professional production base, facilities, equipment and professional technical team of the cooperative unit, and reflect the school-running characteristics of the new mode of cooperation in Industry-University-Research.
Guided by modern design concepts, the college trains original senior design talents with international vision, system theory and professional skills in the field of 2D and 3D design. Comprehensively cultivate the quality of professional designers with solid professional knowledge, excellent operational skills, keen creative thinking and profound pioneering ability. Pay attention to the design theory and method, the actual grasp of the operation and control of design projects, and ask students to understand the relevant socio-economic factors and market trends, process equipment and technology, industry standards and regulations, and the development status of the same industry at home and abroad, so as to provide the society with design talents in the directions of product design, interior and landscape design, packaging design, visual communication design, advertising design, exhibition planning and design, and performance space art design.
The college brings together professors and scholars with academic influence at home and abroad, all of whom teach with rich design practice, solid theoretical foundation and mature design teaching experience, and invites industry celebrities with practical experience as visiting teachers to teach with international design education concept and training system, and keep close contact with internationally renowned designers, design firms and universities. Pay attention to the close combination of Industry-University-Research and deepen the teaching reform of course content. With the development of the College, we will continue to recruit top academic masters, famous designers and management experts internationally, thus forming a team of full-time and part-time teachers representing the higher level of art and design education in China, and promoting the development of art and design education at home and abroad.
3. Fashion Design Institute
Shanghai Institute of Visual Arts
Shanghai Institute of Visual Arts
Fashion Design Institute is one of the earliest colleges in school of visual arts. The college combines the ever-changing social culture and lifestyle of the times, vibrant artistic source, sensitive fashion tentacles, perfect resource supply and advanced technology, and has established an advanced teaching concept and a brand-new teaching model combining one-year preparatory course with studio and project system. The close connection between studio and project system can effectively tap students' innovative consciousness and design potential from multiple angles, and complete the integration process from creation to finished product.
The college has formed an education and training system and R&D base in the fields of fashion art design, fiber art design, fashion design and communication, jewelry design and so on.
Teachers are led by experts and professors with academic influence at home and abroad, and a group of talented young and middle-aged backbone teachers have gathered. Invite industry celebrities with practical experience in industry operation as guests to teach, teach with international advanced educational concepts and training systems, closely combine industry R&D practice, and create professional, creative and stylized designers and industry talents to adapt to the development of the new era.
4. School of Cultural and Creative Industry Management
The School of Cultural and Creative Industry Management was established at the end of 20 10 and was formally established in March of 201. School of visual arts resolutely decided to upgrade the original major of cultural industry management to the School of Cultural and Creative Industry Management, which is not only the need to adjust and improve the school-running system, but also the need for the country to develop commercial cultural industries and public welfare cultural undertakings, and can more accurately locate and cultivate applied talents for the development of national cultural industries and the construction of public cultural service system. The establishment and construction of the new college, relying on many powerful cultural industry entities such as Shanghai Wenguang Group, and jointly established with Shanghai Academy of Social Sciences, fully embodies the characteristics of "integration of learning, research and production", and has advanced school-running mode and unique institutional advantages.
Carrying out the instructions of the school leaders on "establishing the management discipline and talent training characteristics of school of visual arts cultural and creative industries as soon as possible, and standing out from many similar universities", the college has constructed a new curriculum framework according to four modules: basic general education, field practice, professional teaching and social practice, aiming at changing the bias of pure theoretical indoctrination, integrating theoretical teaching, case teaching and field teaching, and devoting itself to the cultivation of creativity and planning, implementation and management, and public relations and promotion. Closely contact the industrial development and market demand, lead students into the field of work, master basic vocational skills, and better adapt to the needs of future employment.
Shanghai Institute of Visual Arts
Shanghai Institute of Visual Arts
The faculty of the college has the characteristics of multi-combination, complementary advantages, each showing its ability and Industry-University-Research integration: Professor Yu, a doctor of communication studying in the United States, has been engaged in international cultural exchange, art promotion and large-scale cultural business activities for a long time, and was hired as the leader of the specialty of "Cultural Planning and Management" for the first time, which laid a solid foundation for the construction and expansion of the specialty; Attract a group of young and middle-aged teachers to join us, and integrate their experience in radio, film and television production, stage art design, cultural product marketing, corporate brand promotion, film and television festival planning, new media and popular culture research, and cultural industry management into professional teaching and practical guidance; Part-time teachers in the college also include elites in many industries. They are at the forefront, have innovative thinking and practical cases in industry operation, and bring fresh breath and practical demonstration effects to university classrooms. The college adopts the mode of co-construction with Shanghai Academy of Social Sciences, and specially invites senior consultants who have the right to speak in the construction of national and regional cultural industries and public cultural service system, as well as a number of experts and scholars specializing in humanities and social sciences as visiting professors or part-time professors, which fully embodies the characteristics of combining theory with practice, and is enough to provide high-quality curriculum resources for young students to help them pursue further studies, practice and become talents.
On the basis of the major of cultural industry management, in the 20 1 1 academic year, the major of public cultural service was newly established, with the perfect integration of the two wings, showing a good momentum of professional innovation and domestic leadership. The development goal of the college is to closely focus on the national cultural industry development strategy and the construction of public cultural service system, give full play to the characteristics and advantages of school art education, integrate all kinds of high-quality resources in the industry and academic circles, develop in the direction of "leading majors, excellent teachers, teaching innovation, scientific research promotion, school-enterprise cooperation and school opening", seek development, and create first-class cultural industry management talents and public education. After 3-5 years' efforts, we will build a unique new cultural talent training base, and at the same time play the role of gathering center of cultural industry and public cultural projects and the role of innovation platform of cultural industry and public cultural theory, integrating pre-service education, on-the-job training, consulting and research and development, and strive to be at the forefront of similar universities in China in improving their comprehensive strength and enhancing their core competitiveness!
5. Academy of Fine Arts
School of visual arts, Shanghai Academy of Fine Arts, is an art school with fine arts as its main subject. The college has: major in cultural relics restoration; Painting major. Relying on the comprehensive advantages of school of visual arts, the college pays attention to the balance between professional education and humanistic education; Achieve a good combination of elite and the public, tradition and contemporary, research and application. Its teaching platform is a teaching mode with studio as the main body and credit system as the feature. Produce talents, excellent products, theories and lead the humanistic spirit. Cultivate professionals with the characteristics of the times such as plastic arts practice and creative research. And with the integrated teaching system in Industry-University-Research, it serves the regional economy and national construction.
6. Academy of Performing Arts
Shanghai Institute of Visual Arts
Shanghai Institute of Visual Arts
With China's integration into economic globalization, Chinese and foreign film and television cooperation has become more frequent. In recent years, China's cultural performing arts industry is in the ascendant, and China has become an important market of cultural performing arts industry. The maturity of industry and market puts forward higher requirements for the quality of employees. Academy for Performing Arts and Performing Arts Center, this is a team with two brands. The College integrates the rich resources and high-end talents of Shanghai's cultural industry, relies on the subject resources and century-old teaching management experience of school of visual arts, Shanghai, and makes extensive use of the rich resources such as TV stations, film studios, theaters, performance institutions and newspapers and magazines of Wen Hui Xinmin United Newspaper Group, and cooperates with well-known universities and media at home and abroad to highlight the international vision of the College.
To meet the needs of the development of China's performing arts, the College takes it as its responsibility to cultivate high-level talents with high professional quality and innovative consciousness, actively uses the favorable terrain of Shanghai's cultural exchange window between China and foreign countries, stands at a high starting point, adapts to the situation, breathes life, broadens students' horizons and opens up a broad stage for students to show their creativity and ability. The college is completely in line with the market, strives to cultivate qualified talents with complete practical ability for the market, breaks the current situation of cultivating semi-finished talents in colleges and universities, strengthens the combination of specialty and practice, and further promotes project-based teaching. At the same time, the performing arts center will make full use of the performing arts resources of the Wenguang system, attract and convene social performing arts talents to join in, offer performing arts training classes, and carry out training activities for performing artists, so as to build a vibrant performing arts center.
The college now offers two majors: performance major, fashion performance and promotion major. The college is headed by Wenguo Liu, an expert on large-scale cultural activities in Shanghai, artistic director of Shanghai Municipal Bureau of Culture, Radio, Film and Television, vice president of Shanghai Wenguang Media Group, vice chairman of Shanghai Television Artists Association and national first-class director.