1. Career planning can help college students develop their knowledge of future career development and talent market information in advance, so as to understand the market demand.

2. Career planning can also enable college students to explore themselves and understand their interests, advantages and specialties, so as to find a career more suitable for their own development after graduation.

3. Career planning is an important guide, which can point out the direction and goal of the university's four-year efforts, so that college students can arrange their time and energy reasonably and prepare for the final realization of their career goals.

Personal career planning and design should follow the following standards:

1, choose what you love:

Doing what you like, the work itself can give you satisfaction, and your career will become interesting from now on. Interest is the best teacher and the mother of success. When designing a career, we must pay attention to: consider your own characteristics, cherish your interests, choose what you love and choose your favorite career.

2. Choose your own strengths:

Any occupation requires practitioners to master certain skills and have certain ability conditions. And it is impossible for a person to master all the skills in his life. Therefore, when choosing a job, you must choose your own strengths, which is conducive to giving play to your own advantages. Use the principle of comparative advantage, fully analyze others and yourself, and try to choose the advantageous industries with less conflicts.