Because the predecessor of Zhejiang Gongshang University was "Hangzhou Business School", the teachers and students of Zhejiang Gongshang University were not keen on upgrading and renaming because of its good reputation and famous brand during the period of Hangzhou Business School. (including the initial expansion of the new campus, teachers and students are not very enthusiastic, so they missed many good locations that can be used as the location of the new campus. This is another story. ) Because changing the name means losing the previous name and the sense of belonging of some alumni. This kind of egg pain has happened in many universities. )
But because the school always has to expand and develop, it has to be upgraded to a university. Therefore, when the upgraded university was renamed, the school felt a good reputation. To apply to the provincial government, the provincial government agreed to apply to the Ministry of Education for the name "East China Technology and Business University". "East China" is a well-known name, and the teachers and students of the whole school may be a little satisfied, eating melons silently and waiting for the approval of the Ministry of Education. And the result? The name was returned, and all the teachers and students in the school were crying, and maybe even a little gloating.
The Education Department of Zhejiang Province had to reapply to the Ministry of Education for the name of "Zhejiang Gongshang University". This new name made teachers and students who ate melons throw away melons and start to stand up and protest. Because the brand "Hangshang" was really loud at that time, there were so many disadvantages in changing its name. I am really sorry for the reputation of the school. It is also strange to be called "Technology and Business University", and it is hard for people to think of the former "Hangzhou Business School", which is not worth the candle.
But in any case, the new name "Zhejiang Gongshang University" was finally approved. In order to block the residual thoughts of teachers and students, the school renamed its independent college as "Hangzhou Business School of Zhejiang Gongshang University".
However, the feelings of teachers and students who eat melons will not be calmed down. As a result, after what happened in the school, everyone called the school a "global enterprise". First, it's ironic that the school's heart is higher than the sky in the renaming event (if it's called East China Industry and Commerce, why not call it Global Industry and Commerce? ), and secondly, it is to balance your mood in ridicule and irony.