University marketing professional courses
The curriculum of general marketing major is as follows: on the basis of studying advanced mathematics, computer and other basic theoretical knowledge, this major mainly studies marketing, management, management operations research, microeconomics (important), macroeconomics, statistics, accounting principles, financial report analysis (important), technical economics, management information system, operation management, market research and prediction (important), global marketing and marketing planning.
How about marketing major?
Wide employment scope: any industry and any enterprise has a marketing department, so the employment scope is very wide and there are many jobs that can be matched. Horizontal positions can also be linked with each other, such as operation and sales (in fact, in many traditional fields, sales and marketing are one position; In the internet industry, marketing and operation are often the same position, and there is no need to deliberately distinguish); If you want to study archaeology and astrophysics, it is definitely not easy to find a job, and there are too few counterpart jobs; But there are too many jobs in marketing.
Low industry threshold: Although marketing itself is a technology, it is not as high as programming and design. Just pulling a vegetable vendor on the street can also tell you some marketing tricks. So in this line of work, if you can't get up, do it very skillfully and stay at the most elementary level, then your substitutability is very strong because the industry threshold is low.
Suitable for young people who are interested, talented and financially ambitious: which position in the enterprise has the strongest voice? It is often the strongest voice of market sales, provided that the list is drawn and the goods are sold. If the marketing is done well, the income will be high. Moreover, people with strong marketing ability have the highest success rate in starting a business even if they don't work. Therefore, it is suitable for young people who are interested, talented and financially ambitious, because as long as you can do marketing well enough, you can make money. On the other hand, if you are not interested in marketing, have no talent or financial ambition, it will be very difficult to do marketing. KPI is the most intuitive for market-related positions. If you can't "market", the pressure will be very great, unlike human resources or administrative positions.
Marketing requirements
Knowledge demand
(1) Basic knowledge: Students must master the theories and methods of basic disciplines such as mathematics, statistics and economics.
(2) Professional knowledge: Students must systematically master the theoretical knowledge and methods of business administration majors such as management, organizational behavior, accounting, financial management, marketing and entrepreneurship. Master the theoretical frontier and development trends of this discipline.
(3) Common sense: Students must take common sense in philosophy, sociology, psychology, law, science and technology, language and literature, health art and career development.
Ability requirement
(1) Knowledge acquisition ability: Ability to use scientific methods to acquire knowledge through classroom, literature, network, practice and other channels; Be good at learning and absorbing other people's knowledge and establishing your own knowledge system.
(2) Knowledge application ability: able to apply management theories and methods to analyze and solve theoretical and practical problems.
(3) Innovation and entrepreneurship: Strong organizational and communication skills, exploration and critical thinking skills, and constantly trying theoretical or practical innovation.
quality requirements
(1) Ideological and moral quality: study hard to master Marxism, Mao Zedong Thought and Deng Xiaoping Theory, and establish dialectical materialism and historical materialism world outlook; Support the leadership of the party and the socialist system and have strong ability to analyze and judge the situation; Have good moral cultivation and social responsibility, positive life ideals, values that meet the requirements of social progress and lofty feelings of patriotism.
(2) Professional quality: having an international vision, systematically mastering basic professional knowledge, having acumen and judgment in finding organizational and management problems, mastering innovative and entrepreneurial skills, and being able to systematically analyze and solve organizational and management problems by using management theories and methods.
(3) Cultural quality: high aesthetic taste, cultural taste and humanistic quality; Have the spirit of the times and strong interpersonal skills; Positive and optimistic life, responsible work.
(4) Physical and mental quality: having a healthy physical and psychological quality, and having stable, upward, strong and lasting emotional strength, willpower and personality charm.