Xiaomi's new logo was designed by Japanese Mesozoic international graphic designer Kenya Hara. According to his own account, he encountered a mathematical equation in the design process: | x | n +| y | n = 1. In the end, Kenya Hara chose the number n:3, because he thought it was between a circle and a square, the most moderate, and the most suitable to reflect the "living" elements and attributes, so Xiaomi.

In fact, Xiaomi was established 1 1 year. The old logo has been deeply rooted in people's hearts, and Xiaomi orange is also a very eye-catching color. In this context, Xiaomi's logo cannot be greatly changed. The real problem is how to make it more advanced and better.

I believe it is difficult for many netizens, including the author, to understand the relevant design concepts. After all, we don't study design, but some people do. So how do some big coffees in the design circle evaluate Xiaomi's new logo?

Regarding Xiaomi's new logo, Wang Hongwei, a professor from Tsinghua University, said: The intuitive feeling is more intimate, rigorous but comfortable and harmonious, which shows Xiaomi's tolerant and humanized side.

Indeed, Xiaomi's new logo looks more intimate, harmonious and comfortable at first glance. Li Nan, former president of Meizu and founder of Numiao Technology, shares the same view with Wang Hongwei, a professor in Tsinghua University. He said: the design of rounded corners is more humanized and friendly. The evaluation of the two can be said to coincide!

In addition, Professor He of Hunan University also expressed his views on Xiaomi's new logo. Like Professor Tsinghua University, he also holds the same attitude of appreciation and approval. He believes that Xiaomi's new logo is more harmonious and beautiful, and it can also expand more possibilities for Xiaomi's future business.

Indeed, at the press conference, Xiaomi simulated the shape of the new logo on mobile phones, notebooks and other products, which is very smart and can be integrated with every product. This is also what Kenya Hara called "life design". I have to sigh, or I can see it from designing a big coffee. As an ordinary person, I just feel advanced and beautiful.

I think Xiaomi has done a good job in changing the logo. Kenya Hara himself is a famous Japanese designer, and his strength is there; As an ordinary person, I can already feel that the new logo is better and more advanced; In the design circle, Xiaomi's new logo has also been recognized and praised by many big coffees. I think this is a successful bid change!