As for ranking, there are many versions. Among them, Postgraduate Entrance Examination Network ranks the most popular, followed by China Renmin University, Donghua University, Dalian University of Technology, Zhongnan University of Economics and Law, Jilin University, Wuhan University, Nankai University and Fudan University. But as far as I know, traditionally, the marketing of Xi Jiaotong University is the most famous.
So all kinds of rankings are not credible. One is that no official organization has done authoritative ranking; Secondly, many rankings are based on academic indicators. You know, marketing is a very practical subject, and it is definitely biased to evaluate professional rankings by papers.
Personal feeling, learning this major, we must grasp several directions:
First, good schools focus on mathematics and physics, and cultivate students' ability to process and analyze data through market research and analysis software such as SPSS and SAS. To learn marketing, you must know how to deal with massive data and understand the meaning of marketing through these data. In this respect, domestic teaching mostly stays in the theoretical stage, reciting concepts and cases, but they don't know how to apply knowledge to practice, so it is difficult to keep up with the current marketing trend.
Secondly, it focuses on the collection, analysis and creation of information. In the era of information explosion, everyone can receive all kinds of information through various channels. How to make potential customers interested in products in a complex environment is a very big challenge. For example, in the past, you only needed to attract customers through advertisements of radio and television stations and price reduction promotions. Now, in addition to traditional marketing, there are network marketing, blog marketing, search engines, SNS, twitter and so on. This requires a comprehensive creative marketing plan and ultimately wins customers.
Third, schools should pay more attention to the cultivation of practical ability, and pay more attention to colleges and universities that attract people from the industry to teach.
Fourth, it depends on the theoretical research ability of the school.
Generally speaking, at present, there are mainly the following types of marketing majors in domestic universities: first, they are backed by management, such as Xi Jiaotong University, Shanghai Jiaotong University and Sun Yat-sen University; second, they are universities in developed areas with wide information circulation platforms; Third, financial or business colleges have a certain "business" atmosphere, such as Central University of Finance and Economics, Shanghai University of Finance and Economics, Harbin University of Commerce and so on. Fourth, the marketing of some professional colleges is aimed at products, such as some medical colleges, which focus on the marketing of the pharmaceutical industry; It is also worth considering that some textile colleges attach importance to textile marketing.
In addition, there are marketing problems not only in commodities, insurance, bank savings, tourism and real estate. Learning the marketing of these famous professional schools and relying on the professional knowledge background, you can find a good way to engage in customer asset management, network marketing management, marketing planning, marketing diagnosis, market research and consulting. ..........