What version is used in the teaching material of marketing specialty of Shandong University? Please hurry ... first, Wu Jian' an, editor-in-chief of marketing, Higher Education Press. But I also bought matching marketing exercises, all from the publishing house. These two books should be put together on the shelf.
Introduction to Marketing Guo Guoqing
(This is for the self-study exam)
These two marketing books can be read, because there are many knowledge points in the college entrance examination, and they are also very detailed.
If you only read one book, you can give priority to Wu Jian 'an.
Ma Lianfu, editor-in-chief of Modern Market Research and Forecast of capital university of economics and business Publishing House, is none other than you.
Yan Xiurong, Editor-in-Chief of Market Research and Forecast, Shanghai University of Finance and Economics Press
These two books can be read together, but I feel that if you only read one, you can focus on modern market research and forecasting.
Third, the Economic Law edited by Qu, and the Higher Education Press also have a set of Exercises and Cases of Economic Law. You'd better have a look.
Economic Law was edited by Yang Zixuan, and the teacher recommended us to read it at that time.
Fourth, basic accounting Our teacher is talking about Lixin Accounting Publishing House, which has supporting exercises.
However, you can also read Primary Accounting, edited by Zhu Xiaoping and Xu Hong, and published by Renmin University of China Press.
Of course, for undergraduate students, it is also good to buy some books from Shanke Institute or Hongbo.
What books are there for self-taught undergraduate marketing majors? The exams in different provinces and cities can be slightly different, depending on which province you are from!
There are basically these;
Outline of modern Chinese history
Basic Principle of Marxism
College English self-study course
Probability and Mathematical Statistics
linear algebra
Application of computer in management system
Financial theory and practice
Consumer economics
enterprise accounting
International market sales
sales planning
Introduction to commodity circulation
Theory and Practice of International Trade
International Business Negotiation
What teaching materials do you need for self-taught college marketing major? Need English, management principles, marketing, you can log on to the local self-study website to check, come on.
Self-taught accounting or marketing? Self-taught accounting or marketing girls can take self-taught accounting (of course, boys can also take it). Boys can teach themselves marketing. In fact, these two majors are very practical.
Accounting subjects:
0004 Introduction to Mao Zedong Thought
00 15 English
002 1 advanced mathematics
Application of compute in 005 1 management system
Application of compute in 0052 management system
0058 marketing
0 149 theory and practice of international trade
0 162 accounting system design
Total score: 7 1
Marketing theme:
If you have any questions about the self-taught/adult-taught examination, don't know the contents of the test sites for self-taught/adult-taught examination, and don't know the local policies for self-taught/adult-taught examination, click on Mr. official website at the bottom to get the review materials for free: /xl/