Offline back to the same period last year.
From the data point of view, the profitability of good shops has gradually recovered, the operating conditions have continued to improve, and the revenue scale and net profit have shown the leading trend in the industry. Among them, the operating income in the third quarter was 65,438+0,965,438+0.9 billion yuan, which was basically the same as the same period last year; The net profit attributable to shareholders of listed companies was 65.438+002 billion yuan, which decreased year-on-year. However, compared with the net profits of 654.38+09.43% and 654.38+05. 19% in the first and second quarters of 2020, the net profit decreased by 654.38+03.83% in the third quarter, showing a downward trend.
It can be seen from the rapidly improving operation that the omni-channel advantage of the company has obvious advantages in resisting the revenue risk brought by the channel strategy. In the third quarter, sales in the offline market have gradually recovered to the same level as last year. According to calculations, the overall offline income decreased slightly year-on-year. Except for Central China, revenue increased by 65,438+08% year-on-year. With the resumption of production in Central China, the decline in Central China decreased from 25. 13% in the first quarter to 65,438+04.80%. The data shows that the offline operation of good shops has gradually recovered, and the adverse effects of the epidemic have gradually been digested.
Market participants pointed out that consumer goods and retail industry were hit hard by the COVID-19 epidemic this year, but after the epidemic was brought under control, retail sales began to pick up. In the long run, China's snack food industry will show a long-term and stable growth trend, and enterprises with perfect business model, strong innovation ability and high brand credit will usher in broad development space.
Inventory turnover efficiency is 20% faster than peers.
Since the beginning of this year, it has become a hot topic at home and abroad to build a new development pattern of mutual promotion of domestic and international double cycles. How to circulate internally during the economic downturn? Yang Hongchun, chairman of Liangpin Store, believes that it is forcing the high-quality development of enterprises, and the high-quality development of snack food industry is high-quality standards, high efficiency and scale.
Good shops have always insisted on continuous efforts in implementing high-end strategies. At present, the company has formed a complete "high-quality development model", which has effectively managed the retail and supply sides bilaterally.
In retail, good shops advocate interaction with consumers and constantly improve their research and development capabilities according to consumer feedback. In the third quarter, good shops continued to increase investment in research and development, with a year-on-year increase of 29.48%. At present, there are more than 90 million members from all channels in the good shop. Through the empowerment of big data and the continuous research on consumers in 14 years, good shops can gain a deeper insight into the changes in consumers' needs and respond quickly.
On the supply side, the overall optimization of the supplier's production process with digitalization as the core can greatly improve the operational efficiency of the whole process. On the one hand, through big data to gain insight into user needs, improve the efficiency of product development and production processes; On the other hand, through user feedback data, the production process and products are upgraded in turn.
Especially during the epidemic period, faced with the difficulties of poor logistics and transportation, good shops increased the operation mode of sub-warehouse distribution. Since last year, good shops have innovated their operation mode and optimized the efficiency of logistics and distribution. It turns out that suppliers of good shops need to send their products to the general warehouse of good shops, and then the general warehouse will send them to all parts of the country. Now, there are 13 sub-warehouses in good shops all over the country, and suppliers can send the goods to each sub-warehouse nearby and distribute them in different regions, which greatly saves the distribution efficiency. At present, the proportion of district allocation has reached more than 60%.
According to the statistics of good shops, the inventory turnover days in the third quarter reached 465,438+0 days, 20% faster than peers.
Cheng Hong, dean of the Institute of Quality Development Strategy of Wuhan University, said that in the era of overcapacity in the manufacturing industry and the general feeling of weak transformation of enterprises, the high-quality development model of good shops can be called "timely rain", which provides development reference for growth-oriented and entrepreneurial enterprises in China.
Subdivided fitness snacks increased by 256.73%
In addition, this year is also a year in which good shops continue to exert their strength in market segments. While paying attention to product quality, nutrition and health, good shops dig deep into market segments, formulate product structure according to consumers' needs, and systematically upgrade the supply chain to provide solutions for the diversified needs of target consumers for snack foods in different purchasing tasks and different usage scenarios.
In the first half of this year, the good shop industry pioneered the sub-brand "Good Food Fairy" aimed at the children's snack market, and released the children's snack group standard to fill the gap in the domestic children's snack standard. Since its launch, children's snack products have been recognized by both the market and consumers: in the first half of the year, the company's children's snack income increased by 34% year-on-year, and the growth rate was ahead of other categories; Among them, a "hug bear biscuit" was nominated for the "Best Snack Innovation Award" in the 2020 World Food Innovation Award for its unique creativity and rich nutrition.
With the popularization of fitness lifestyle, the demand for sports nutritious food will continue to be released, and the fitness snack market will enter a fast lane. According to the development goal set in the Notice of the State Council on Printing and Distributing the National Fitness Plan (20 16-2020), by 2020, the number of people who take part in 1 or above physical exercise every week will reach 700 million, and the total sports consumption will reach/kloc-0.5 trillion yuan. Grasping the trend of market consumption, in the third quarter, Liangpin Store launched the sub-brand of fitness light snacks "Liangpin Yangfei" to provide meal replacement and weight management solutions for women aged 65,438+08-35. It is reported that the fitness snacks of good shops quickly opened the market after listing in July, and the income in September reached10.99 million, with a compound growth rate of 256.73% for three months after listing.
On the occasion of Mid-Autumn Festival, Liangpin Shop and Dunhuang Research Institute jointly launched a new moon cake variety "Fresh Fruit Moon Cake", which is the first time in the industry. Through "40% stuffing", fresh fruit is wrapped in moon cakes for the first time. This Guo Chao moon cake, which inherits the traditional culture, has been loved by the market, achieving terminal sales of 82.26 million yuan, up 26.67% year-on-year.
In this regard, CITIC Securities believes that with the offline force of "store+digitalization" and the intensive live broadcast operation online, new brands will continue to be launched and the category layout will continue to expand. Although the short-term performance is under pressure, it is expected to be based on the high-end snack market in the long run, continue to promote online share and open up long-term space.
(Editor Tian Dong)
This article is from Securities Daily.