I still have a say in how universities write press releases. Because I grew up in clubs and class committees, I am a small expert in writing press releases.
I searched a lot of websites before, most of which were news reporters' press releases, but there was no detailed university press release tutorial.
1. I didn't find bad sentences in the manuscript.
If you don't pay attention to the logical relationship between the preceding and following sentences, you can't express your views clearly.
3. Long sentences get together, causing dyslexia.
4. The expression "I think ……" appeared, which led to the lack of objectivity in the press release.
This sentence contains spoken words, which is informal/unprofessional.
6. "Yes, yes, yes" is wrong.
7. The whole article is disorganized.
My experience is accumulated step by step in these mistakes. If you have the above questions, I guarantee that you will gain a lot after reading it.
Why can't you write a manuscript? You think that being unable to write is the greatest sin.
Whether you are a liberal arts major or a science major, you have written many compositions since childhood. A press release is an application article, and it is much simpler than a press release written by a reporter without much pressure.
The feeling of "everything is ready, except the east wind" will increase your confidence in writing a press release.
Reading: Xiao Bai, who has no experience, suggests looking for press releases on related topics in advance. Wechat official account or Baidu in the school are good choices to understand the general writing direction.
Pen and paper: When attending an activity, quickly record the organizer, invited guests, participants, host, main process and impression points of the activity.
Photos: Press releases need to insert active photos. Usually there will be a special person to take pictures and communicate with him in advance.
In addition: if necessary, you can ask the person in charge for a PPT, the main draft and the leader's speech for easy reference.
I have consulted a large number of university press releases and found that 99% of them are in the form of "inverted pyramids".
The so-called "inverted pyramid" structure is to write news facts from high to low according to the importance or freshness of news.
Simply put, the time, place, people, theme and significance of the activity are the most important, so you should put it in the first place.
Next, I'll talk about the format in detail and erect your little ears ~
I wrote the example and the name is fictitious. Welcome to correct me.
Since it is a press release, the title can't be something that looks literary and doesn't know what to write after reading it.
Two general titles
A. "main title" style = activity theme
"study hard at the two sessions and concentrate on meeting the evaluation"
B formula of "main title+subtitle" = activity purpose+activity theme.
"Industry Becomes Rich, Education Makes the Heart Strong —— Chongqing University Helps the Poor in Yunnan Green Spring"
Pointing out that the theme of the activity is the basic requirement, which gives people the impression that you can know what the title of the press release is at a glance, which is a qualified title and will add points to the antithetical sentences.
(2) Introduction
The introduction is located in the first paragraph of the article and is the most important part of the press release structure.
Speaking of introduction, I want to tell you what are the six elements of news: who, when, where, what, why and how. Introduction generally includes the first five of the six elements.
Here's an example:
Be careful, you must find that this clue is incomplete. Secondly, "solving the problem of messy dormitory" is a sick sentence, and it is easier to change it into "the activity of rectifying messy dormitory".
Complete introduction
Introduction = time+place+participants+theme+activity significance.
There are no redundant sentences and the introduction is not very simple. Those who pursue writing can add a poem to the first paragraph, which is not bad.
Pay attention to the introduction and the language should be concise. I thought a lot of nonsense at the beginning. Do readers still want to see it? In addition, when writing invited guests, they should be sorted according to their positions.
(3) Text
The best way to write a press release of an activity class is to follow the activity flow. According to the purpose of the activity, arrange the details of each process reasonably, plus the responses of the participants.
Take a chestnut and see:
One section represents the content of an activity, and the theme of the activity is "Confessions of Youth in the Motherland", which reflects the confession of comrades in the branch and is written in detail. I don't know if you have noticed, but at the end of each activity, I also described the reaction of the participants. Comment messages can also achieve the same effect.
The last item of the activity is the leader's speech. Leaders' speeches are generally not short, so you should focus on writing and be clear in logic.
Conference press releases are generally shared by leaders and delegates, and the description of the atmosphere at the scene is appropriately added.
The following is the learning exchange meeting:
Do you feel anything? It's really nice to meet you here. Come on, we're almost finished ~
(4) End
The ending is also skillful.
Two ending formats
The first "summary+response" applies to all activities.
Summarize the lingua franca: "xxx" theme activity, and conclude it successfully.
The second kind of "summing up+looking forward to the future" is suitable for a series of activities, and this activity is only a part of it.
(5) Inscription
Don't forget to sign after writing the text! The signature includes the name and date. Just leave a blank line and align the line spacing to the right.
The format of the body part is partially completed. Come, let's review:
The format of the press release includes four parts: title, introduction, text and signature. Please review how to write by yourselves. I can only help you here.
Press release = content 50%+ structure 30%+ typesetting 20%
Good typesetting gives people a pleasing feeling, so it is necessary to know about it.
Typesetting includes fonts and pictures.
Font:
A. the title is bold and bold.
B. Text Song No.4 1.5 times line spacing
C. right alignment of inscription no.4.
With pictures:
A. clear, no other traces.
B. if it is moderate, 2-4 pictures in a press release will be enough.
C. put it at the end of the appropriate paragraph, and the picture is usually placed up and down.
I summed up three points here: change, read and practice. Please do it with me.
(1) change:
Revise your previous press release, and you may say, I haven't written it before. Never mind, just write it once.
In other words,
If the sentence before and after is illogical, change it!
If there is a typo, correct it!
The sentence is plain, polish one or two golden sentences. Change!
Second, modify the paragraph,
If the meaning of a paragraph is not clearly expressed, then change it!
Third, change the structure,
The part with chaotic structure, change!
This method can be used in all writing.
(2) read:
Read more about how to write a good press release.
There are three ways to get a model press release:
Ask friends who often write articles, what is the name of the official WeChat account, and the relevant types of schools. Go in and look at the articles published by the official WeChat account before. This is a quick way to find the tonality of your press release, and it also has the most practical operation template.
Get the essence model essay through the quick search of Du Niang and Z Tiger. For example, if you want to write "Press release of universities welcoming evaluation and promoting construction", just enter these words in the search box.
In addition, I recommend an app-which many people are familiar with-to learn from a strong country. There are many channels to choose from in the menu bar, and the language is also very particular, which is worth learning.
Tip: How can we really learn by reading? Let me tell you something.
Choose related topics, such as community activities, Baidu search community activities press release; It's a class meeting press release. Search Baidu for "xx" class meeting press release. (I take the press release of Party Day activities as an example. )
After searching, you have to think. Thinking: Why did the model essay write like this? What are the advantages of writing like this? Then, summarize your thoughts, see what is useful to you and write it down.
(3) Practice:
Usually class activities, community activities, etc. I can write press releases on my own initiative, and 60% of my writing skills are improved in practice.
Many people, like me, seldom take the initiative to learn a skill when not in use. The best way is to write hard and force them to learn by themselves and accumulate in the process of writing.
Let's review it with a mind map:
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