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What is the major of visual communication in university?
Visual communication design mainly studies the basic knowledge and skills of art, design, color composition, three-dimensional composition and software design, and carries out graphic design, advertising design, packaging design, poster design, display design and logo design.

For example: the design of billboards and light boxes on both sides of the road, the design of food and daily necessities packaging, the design of corporate and brand signs, and the layout design of display cabinets and exhibits in expositions and shopping malls.

1, specialized course

Professional basic courses: modeling foundation, color expression foundation, composition foundation, design art history, digital image foundation, digital graphics.

Professional core courses: font design, design creativity, layout design, book design, brand design, packaging design, interface design, new media visual design.

2. Training purpose

This major cultivates all-round development of morality, intelligence, physique and aesthetics, grasps solid scientific and cultural foundation, information communication design and media communication design knowledge, has good visual communication design and production ability, has craftsman spirit and information literacy, and can engage in visual communication design, graphic design, advertising planning and design, packaging design, prepress processing and production, new media design and high-quality technical and technical talents in Art editor.

3. Employment direction

Visual communication design, graphic design, advertising planning and design, packaging design, prepress processing and production, new media design, Art editor and other positions (groups).