1, knowledge restriction. In the business plan competition, the judges found that many entrepreneurs could not express their ideas accurately and clearly, and lacked personalized information transmission. Lack of understanding of the target market and competitors, the data used in the analysis can not stand scrutiny, lack of persuasion, etc., all of which reflect the lack of entrepreneurial knowledge of college students; Extended information II. Lack of experience. College students have ideals and ambitions, but they "aim high". In the process of starting a business, they can "talk on paper" and lack the experience and relevant knowledge of specific market development.

3, mentality problems. Students must first have a "risk awareness" and be able to bear risks and failures. We should also have a sense of responsibility, be responsible for the company, the employees and the investors. Pragmatic spirit is also essential, and we must do things in a down-to-earth manner;

4. Weak innovation ability. An important reason for the failure of college students' entrepreneurship is to ignore scientific and technological innovation;

5. Financial issues. It is manifested in the eagerness to obtain funds, giving small money to large stocks, and selling technology or ideas cheaply. In addition, we use venture capital irresponsibly and burn other people's money to realize our dreams. Investors in each round of financing will affect the feasibility and value evaluation of subsequent financing. Therefore, for startups that are still in the early stage, it is necessary to introduce some truly powerful investors who can provide value-added services and unify with the ideas of entrepreneurs, even if they have to temporarily give up some immediate interests.

6. Narrow range and high failure rate. College students have few entrepreneurial choices, and the industries and majors involved are far from each other, mainly including online shop, sales, retail, catering and clothing business. , resulting in less entrepreneurship and less success for college students.