From 65438 to 0957, Ballman and Knight met at the University of Oregon. After graduation, Knight continued to study for an MBA degree at Stanford University, while Ballman continued to work as a track coach and design sports shoes at the university. Five years later, Knight concluded from a survey report that low-priced sports shoes and high-tech sports shoes made in Japan will end the situation that German sports shoes dominate the world in the United States. After graduation, Nate went to Japan and contacted the manufacturer of Tiger brand sports shoes there. He introduced himself to the manufacturers as "Blue Ribbon Sports Company", and he convinced the manufacturers of Tiger brand that the United States has great market opportunities.

Phil knight (a young middle-distance runner) cooperates with Bill Ballman (an excellent track and field coach) to provide athletes with the best performance products.

Blue ribbon/tiger cooperation 1960- 197 1

1962 the first batch of tiger products arrived in the United States.

1964, Knight and Ballman each invested $500 to set up Blue Ribbon Sports, representing American Tiger brand sports shoes. Two 500 dollars+a handshake = the future Nike company.

From 65438 to 0968, Ballman's reformed Cortez shoes and Boston running shoes became the best-selling products of Tiger brand sports shoes, while Knight was laying a financial foundation for the company's development. Due to the restriction of credit policy at that time, Knight signed an import contract with Iwai, a Japanese company, at 197 1, and Blue Ribbon Sports Company began to own its own sports shoes production line, which also marked the end of the cooperative relationship with Tiger Brand. In six years, the company's assets increased from $8,000 to $ 1.96 million, and the number of employees increased from 0 to 45. The first blue ribbon company's retail store also opened in Santa Monica, California.

From Blue Ribbon Company to Nike Company 1972- 1980

Blue Ribbon Company officially ended its cooperation with Tiger Brand Company and formally established a new young company named Nike, the Greek goddess of victory. Nike began to own its own sports shoes, the first of which was running shoes.

Knight and his wife personally printed Nike T-shirts and distributed them at the 72nd Olympic Games in Eugene, but everyone who saw them asked, "Who is Nike?"

1972 Nike was formally established. Its predecessor was the Blue Ribbon Sports Company invested by phil knight, the current president of Nike, and Bill Ballman, the coach.

In 1973, Knight simplified the whole product production and marketing procedures, allowing retailers to place orders in advance. "Futures" has become the standard in this industry.

1973: Furui Fontaine, the record creator of the American 2000- 10000 meter race-the first Nike champion. Because of its strong fighting spirit and indomitable spirit, it is known as the "soul" of Nike.

1978 Nike international company was formally established. Nike shoes began to enter overseas markets such as Canada, Australia, Europe and South America.

1979: Downwind running shoes, the first pair of shoes with NIKE AIR-SOLE air cushion. Nike is headquartered in Beaverton, Oregon. So far, Nike has occupied 50% of the running market. The first Nike clothing production line was put into production.

By 1980, this company with 2700 employees became a listed company. Nike entered China and set up the first Nike production liaison office in Beijing. After that, Nike adhered to the concept of "local for local", not only introduced advanced technology to China, but also devoted itself to the cultivation of local talents, production technology and sales concept, taking local products and using local products, and made rapid development in China.

Development of Nike 1980- 199 1

198 1 year: Nike was founded.

In the first few years, Nike became a leader in the sports industry. Nike International has developed its business in more than 40 countries. By 1984, the company's assets had doubled to 919.8 million USD.

1985: The launch of the basketball series of rising star Jordan and the first generation of flying Jordan is Nike's most successful sponsorship investment.

With the development of the number of employees and the sales of shoes, Nike's income decreased for the first time on 1985. In the second year, the situation improved, and in the third year, the situation was even worse.

1988, Nike found that dealers could no longer provide timely and high-quality services to retailers. Nike then hired an indoor sales representative to strengthen the promotion of product expertise. Moreover, more importantly, Nike re-established its dominant position in technology-Nike air cushion technology.

1989: Relocation of Nike World Park in Beaverton.

199 1 year: AIR 180 perspective-visible air cushion.

In this decade, Nike's assets reached $2 billion.

Our own world-1992 till now

1992, Nike became the only sports and fitness company in the world with assets exceeding $3 billion.

1992: AIR HUARACHE-foot sticking technology.

1993:Air Max- air cushion king.

1994: AIR MAX square-combined air cushion technology.

1996, Nike (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was formally established in China, headquartered in Shanghai, with branches in Beijing and Guangzhou (Hong Kong was incorporated into China District as a branch in 1 in 2002).

From 65438 to 0997, the assets of Nike Asia increased from $300 million in fiscal year 96 to $800 million. Two important customer service centers have been opened in Seoul, Korea and Tokyo, Japan. China has become an important market. Nike World Park continues to expand and plans to reach 765,438+000 rooms, which can accommodate 65,438+06,000 employees. Analysts predict that Nike's assets will reach and exceed $9 billion. These achievements all come from: helping athletes improve their performance.

1997: Nike signed a contract with the Brazilian Football Association 10, and will move towards the position of global football leader.

1997: Zoom air impacts the air cushion.

1999: tunable air cushion.

2000: Nike Shox technology. Five years later, his assets grew to $6.5 billion-including Nike clothing industry and acquisition-Canstar Sporting Goods Co., Ltd., the world's largest hockey equipment manufacturer.

In May 2002, Nike began to hold a 3-on-3 football match between Nike and Scorpion nationwide. Hundreds of youth teams competed for medals in Guangzhou, Shanghai, Beijing 14, 16 and 18 respectively. This is another great move made by Nike for the development of youth sports in China.

In July, 2002, Nike invited NBA superstar Vince, known as Dr. Fang. Carter came to Beijing. The purpose of Carter's trip is to support the youth basketball cause in China and spread the culture of "Let the guests go".

In August 2002, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn skills from their peers in China.

In July, 2002, Nike invited NBA superstar Vince, known as Dr. Fang. Carter came to Beijing. The purpose of Carter's trip is to support the development of youth basketball in China and donate rebounds to chinese basketball association on behalf of Nike.

In August 2002, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn from their peers in China.

In China, Nike not only supports the development of football in China, but also pays attention to the development of teenagers. A series of "My Dream" large-scale youth sports activities were carried out, including China 3-on-3 basketball match, Nike High School Men's Basketball League, Nike Youth Football Super Cup and 4-on-4 Youth Football Open.

"A journey of a thousand miles begins with a single step" is a well-known idiom, which comes from the sixty-first chapter of Laozi written by Lao Dan in the late Spring and Autumn Period. It has been used up to now to describe that great things should start from the first step, and the success of things is gradually accumulated from small to large. People must wear shoes if they want to walk. It goes without saying that shoes are full-size clothes with decorative and sanitary functions. People wear shoes to protect their feet from hard objects with edges and thorns, to facilitate walking, and to keep out the cold and prevent freezing. Although shoes only account for a small part of people's clothing and are at the "lowest level" that people don't pay attention to, their functions are very important. This shows the importance of shoes in people's daily life!

Shoes have a long history.

When did shoes originate? Who invented it? There is no way to prove it now, but history shows that China is not only an ancient country of clothing civilization, but also an ancient country of shoemaking civilization. About 5,000 years ago in the Paleolithic Age, when primitive people sewed animal skin clothes with bone needles, they also sewed animal leather shoes to protect their feet and pursue measures. Shoes are the general name of shoes, boots, shoes and cymbals. In ancient times, they were called cymbals (sound couch), cymbals (sound sprinkling) or shoes, also called shoes (sound sprinkling), cymbals, cymbals and cymbals (in a low voice). Shoes and shoes are the same thing, but they have different names according to the time they are worn. Before the Han Dynasty, most shoes were made of hemp, such as poems compiled in the Spring and Autumn Period. Feng Wei? Ge Weizai: "Zhengzheng." Later Han called them shoes, made of hemp. Wear sandals. According to Liu Xi's Interpretation of Famous Clothes in the Eastern Han Dynasty, "I walk in straw sandals, and I am light, because I think it is famous." Ceramic tile is also a kind of shoes, usually referring to wooden soles, with or without teeth; There is also grass or silk. "Announce the name? Interpretation of Clothes says: "Silk is made of silk, such as silk." Don't talk about silk, you can't practice mud, but you can practice mud. This can also roll in the mud, so it is called. According to the legend of Xie Lingyun in Song Dynasty, Lingyun always wears clogs, pulling out the front teeth when going up the mountain and the back teeth when going down the mountain. "In ancient times,' cymbals' meant shoes made of animal skins, called boots." Boots "refers to ankle-high boots. With the introduction of Khufu, it gradually became popular, appeared in large numbers after the Han Dynasty, and became popular in the Tang Dynasty. Jin Shu? Liu: "I saw someone riding a donkey and wearing boots and leaving Zhaomen. "Boots are characterized by strong heat insulation, and they can walk in mud and swamp, which is convenient for riding horses." "Powder" also refers to shoes made of animal skins. According to the biography of the bear, "bow and save clothes, don't wear clothes, don't wear leather. "'red' refers to slippers." Urgent article Volume 2: "Leather is an angel brown sock towel. Yan Shigu's Note: "Wei Lu refers to Wei Lu with a deep and flat head. Today's custom calls it. "Also called hammer shoes. Three generations are made of leather. In the second year of the first emperor, it was made of pu, and in the Tang Dynasty, it was made of grass. In Liang Wudi, it is made of silk. According to Tao's record of dropping out of farming, volume 18, Rolling shoes, "People in western Zhejiang take grass as their shoes and have no heels, so they are called rolling hoes. "At this time, it was suggested that slippers are also a kind of shoes. According to research, people began to wear straw sandals as early as 4000 years ago in the Xia Dynasty. The word "shoes" was recorded in Zhouyi three thousand years ago, and it is clear that shoes are shoes. In the Eastern Jin Dynasty, Xie Lingyun, a famous poet, invented "Xie Qigong", with teeth at the bottom, front teeth for going up the mountain and back teeth for going down the mountain. It is an ideal hiking shoe. To this end, Li Bai, a great poet in the Tang Dynasty, climbed Mount Tianmu in his dream and wrote "Thank you, climb the Qingyun ladder". Halfway through the sunny ocean, the sacred rooster crows in space. " This famous poem vividly depicts the poet climbing the towering Tianmu Mountain and enjoying the wonderful pleasure of the "fairy world".

In the Northern and Southern Dynasties, it was said that women made cloth shoes with hemp rope, with fragrant pads inside and lotus patterns on the soles. This kind of shoes will leave a beautiful lotus pattern when they step on the soil. People call this kind of shoes "step by step lotus shoes". In the Tang Dynasty, some people invented hiking shoes suitable for walking. It is said that Li Bai, a great poet, likes wearing these shoes very much. Later, many scholars followed suit, and it appeared earlier than the travel shoes that are now popular all over the world 1000 years ago. According to legend, in the ancient land of Qilu, there is also a kind of shoes wrapped in cowhide, which is called "kicking a cow to death" every day, which can be comparable to modern excellent football shoes.

As for bricks, they are usually made of wood. According to legend, during the Spring and Autumn Period and the Warring States Period, Jin Wengong was exiled abroad 19 years, that is, he was rewarded as a follower after he ascended the throne. One of the courtiers named Jiezitui refused to accept Jin Wengong's reward, so he lived in seclusion in the mountains and urged him not to be an official. In a rage, Jin Wengong threatened to burn the mountain, and the meson pushed the tree to death. Afterwards, Jin Wengong was very sad, so he made a clogs with this tree as a souvenir, so clogs were widely circulated among the people. According to research, ancient people wore clogs, first, to cool off and walk hard; Secondly, in order to prevent moisture, especially in the wet and rainy south, clogs are often worn as rain boots. In the late Ming and early Qing dynasties, women and children often wore red clogs, while men wore black clogs, which became casual shoes in daily life. Even if a girl gets married, she should paint her clothes colorful as a dowry.

In ancient times, there was a clear distinction between shoes, boots and clothes, especially when wearing boots and shoes or clothes. In the history of our country, there are many legends about shoes, such as "Zheng people buy shoes" ("Han Feizi said left"): "Zheng people have shoes, first sit on their feet, then forget to be three cities. They have already done it, that day:' I forgot to take it.' But take it back and go back to the city, so you can't perform. People will say,' Why not give it a try?' Yue: "I would rather be reliable than confident." ), "Broken foot and combined foot" ("Quasi-Nanzi said Xun Lin"): "A husband is afraid of hurting his support, just like a broken foot and combined foot, beheading it to make it crown." ), "buckle boots", "hard-soled shoes" and so on. , are well-known allusions and legends. These philosophical allusions and legends bring people many inspirations and warnings. Therefore, shoes are not only run-up supplies in human journey, but also the crystallization of human wisdom.